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Monthly pledge is the way to go in individual fundraising
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Do Individuals Give?
A Case Study
82.4% from Individual Donors
A big percentage from Individuals
53%
13%
13%
20%
Individuals School FR Corporates others
2008-09 estimates courtesy Mr. Bijay Mishra, Jt. Director, HelpAge India
67% from Individuals
Majority Individual Contributions
I am writing to you to thank you for your earlier donation to UNICEF. And as I do so I
would like to share with you a story that has just been shared with me. It is the story of Ankita and Neetu who, despite being very intelligent children, simply stopped going to school, one fine day.
And to translate this into reality, your contribution on an ongoing basis by joining UNICEF’s Guardians of Hope monthly giving
programme is very crucial. Your generous monthly contributions as a Guardian of Hope will ensure that your donation goes not only towards
improved teaching methods, but also secures for these children a better and happier future
Needed to build case for a long term contribution
+
Prospectivedonor agrees to meetthe Field Executive
Field Executivemeets prospect/donor
& convinces him/her to give monthly donation
Tellecaller calls prospect/donor