Mood boards

Idea 1 - using negative photography to raise awareness, I think this idea will really work and be effective because it doesn’t include a lot of text just negative photographs to show you the real problem rather then telling you, I believe this idea touches upon people more then just text, everyone knows there is a problem with litter in the sea however the do not always see it. This idea involves creation on Photoshop and would be the hardest out of all 3. target audience - 16-35

Idea 2 – products created out of animation, using real characters of shows and little text to encourage children to get involved and raise awareness to them. This idea is effective because it grabs young peoples attention really easily. You do not need to find stock images for this idea because you create the animations/characters yourself.

Idea 3 - problem is shown through facts and images. Target audience - 25+ this is for an older audience because there awareness is most likely to raise by facts rather then animation or images. This idea is good because it is simple but very effective. I would use simple pastle colours as the different backgrounds. (pastle blue and green) and then have the bold facts above it with the logo below.