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MOONSHOT THINKING
How to disrupt your industry and beat the competition.
@BLUELOBSTERCO
Inspired by Google X and Peter Diamandis.
DO YOU REMEMBER?
1960S1960S
BIG IDEAS!
WE CHOOSE TO GO TO THE MOON!
RADICAL!
DARE TO DO!
MADE IT!
The biggest benefit of Apollo was the inspiration it gave to a growing generation to get into science and aerospace.
Buzz Aldrin, Astronaut
BUT
After Apollo 17, America stopped looking towards the next horizon. The United States had become a space-faring nation, but threw it away. We have sacrificed space exploration for space exploitation, which is interesting but scarcely visionary.
Eugene Cernan, Astronaut
WHATS THE POINT?
NOT ONLY DID WE BECOME LESS AMBITIOUS IN SPACE.
WE ALSO BECAME LESS AMBITIOUS IN BUSINESS.
2015
SMALL IDEAS!
We wanted flying cars, instead we got 140 characters.
Peter Thiel
INCREMENTAL!
A ten per cent improvement means that you're doing the same thing as everybody else.
Larry Page
LOW RISK!
Companies fail because they do the wrong things or they aren't ambitious, not because of litigation or competition.
Larry Page
THE SOLUTION
MOONSHOT THINKING!
Moonshot thinking is shooting for the moon. Moonshots live in the gray area between audacious projects and pure science fiction; they are 10X improvement, not 10%. Google X is leading the 10X movement.
MOONSHOT THINKING
BIG IDEAS!
Radical Solution
Breakthrough Technology
Huge Problem
Moonshot Thinking at Google XThey take on global-scale problems, define radical solutions to those problems, and involve some form of breakthrough technology that could actually make them happen. They look for 10X improvements and solutions that will help one billion people.
If youre not doing some things that are crazy, then youre doing the wrong things.
Larry Page
http://www.wired.com/business/2013/01/ff-qa-larry-page/all/
GOOGLE XMOONSHOT EXAMPLES
PROJECT SELF-DRIVING CARTechnology for driverless cars
PROJECT LOONBalloon powered internet for everyone
PROJECT WINGRapidly deliver products using flying vehicles
Its often easier to make something 10 times better than it is to make it 10 percent better.
Astro Teller, Google X
OTHER COMPANIES
NETFLIXDisrupts streaming
AIRBNBDisrupts hotels
TESLA POWERWALLDisrupts energy storage
Cool! But I am not Google X!
How to apply Moonshot Thinking to your company
@PeterDiamandis
Peter Diamandis
5 STEPS inspired by
@PeterDiamandis
Your biggest problems are your biggest opportunities.
Peter Diamandis, X Prize
1
Hire some 20-somethings to do some digging
The first step is to create a Strike Force of young people. Why young people? They are smart, hard working, and naive. All the qualities you want in someone who trying to reinvent a system.
They have no preconceived notions about the way the world is supposed to work. This gives them the ability to question everything.
THE STRIKE FORCE
So where do you find your strike force? They may already work for you, or they might be graduates, or a group of local entrepreneurs.
Look for passion and curiosity. Form teams of three to five people with a background in science and engineering.
2
Question everything and everyone
Give the Strike Force 4-6 weeks to walk around your company and examine everything.
Let them to talk to all employees, clients, suppliers, and so on. Everybody.
Have them document the major challenges your company is having:
What is unduly hard to accomplish? Where are we missing quality? Where are we behind the competition? What are our clients' biggest complaints?
3
Generate Ideas. No limitations!
Challenge them to think about how the biggest challenges could be solved.
Make sure to emphasize that they have NO LIMITATIONS as to the ideas they can come up with. This is critical.
Good ideas are always crazy until theyre not.
Larry Page
http://www.wired.com/business/2013/01/ff-qa-larry-page/all/
4
Catalogue, prioritize and select
Ask the Strike Force to compile their findings, and write up their top 10 - 20 recommendations.
Rate them with regard to:
Financial impact
Competitive impact
Ease of implementation (time and $)
5
Fund the best ideas and best teams
Fund the best ideas and the best teams to develop the solution either internal to your business, or as outside entrepreneurial endeavors.
Either way, you win.
SUMMARIZE
@PeterDiamandis
Peter Diamandis
5 STEPS inspired by
@PeterDiamandis
Hire Young Team
QuestionEverything
Catalogue & Select
Fund Best Ideas
GenerateIdeas
Lots of people dream big and talk about big bold ideas but never do anything. I judge people by what they've done. The ratio of something to nothing is infinite. So just do something.
Peter Diamandis
READY?
NOW TAKE OFF
ENJOY THE RIDE!
CELEBRATE THE WIN!
We choose to go to the moon in this decade. Not because its easy, but because its hard.
John F. Kennedy
I have a very simple metric I use: Are you working on something that can change the world? Yes or no? The answer for 99.9999 percent of people is no. I think we need to be training people on how to change the world.
Larry Page
http://www.wired.com/business/2013/01/ff-qa-larry-page/all/
In honor of Apollo 11. One giant leap for mankind.
MOONSHOT RESOURCES
www.PeterDiamandis.com www.PeterDiamandis.com
http://www.peterdiamandis.comhttp://www.peterdiamandis.com
www.solveforx.com
http://www.solveforx.com
www.singularityu.org
http://www.singularityu.org
MOONSHOT THINKING
How to disrupt your industry and beat the competition.
@BLUELOBSTERCO
Inspired by Google X and Peter Diamandis.
Only 1 in 2 million lobsters is blue. Are you? Stand out, get noticed, connect.
www.bluelobster.co [email protected]
http://www.bluelobster.cokmailto:[email protected]?subject=