Welcome NGH#3

Morten Elk, SimpleSite

Intro

Hashtag #nordicgrowth

Get your sticker

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Next time

Next time: Marketing automation

Mails and messagesEngagement and salesHow is it done (well)

How do you automate?Does it work – what part of it?

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Growth Hacking vs “Real value”

Growth Hacking

vs

Real Value

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Growth Hacking vs “Real value”

”Product is the ultimate growth hack””Don’t focus on growth, focus on an insanely great product”

”Don’t spend time on acquisition, spend it on retention”

What do I think?This is an artificial and non-productive divide

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Growth Hacking vs “Real value”

Insanely great product?

Example: Great onboarding Doing all the right things at all the right times

Teaching users the productMailing them if they get stuck

Helping them find friends

More people will really experience your productMore ”get” the value

More acquisition, retention and virality

That is part of an insanely great product

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Growth Hacking vs “Real value”

Onboarding

Really hard to make great without measurement and experimentation

You get a lot wrongand try again

So you think brilliantly and test, measure and experiment

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Growth Hacking vs “Real value”

No divide

Creating value, being creative and

being empirical go hand in hand

Growth Hacking should not be a religionNOT Growth Hacking should not be a religion

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And now the fun begins...

Now for the actual growth cases

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