Moving from Mission-Based to Revenue Generating Social Networks

Suzanne CarawanVice President, Association/Nonprofit Practice

etoucheswww.etouches.com

#1: Funded Programs

National Council on Aging

NCOA Communities

#2: Fee-Based Programs

American Lung Association

#3: Partnerships

Save Japan Dolphins/ The Cove Movie

#4: Advertisement

#5: Events

Areas for Strategic Discussion

Questions for Your Organization

Do We Have the Right Mindset?

Partnerships

What Do We Define as Engagement?• Cause-Based Environment ($)• Target Users • Dialogue/Activity• Sponsorship/Donations ($)

What’s the Goal? What’s the Path?

• Social networking itself is not the goal• Money itself is not the goal

• Do we have a strategic plan? • Do we have a tactical plan?• Do we have a project manager?

What Will We Consider Success?

• Metrics: – Page Views– Email– Followers – Retweets– # Blogs– # Discussions– # Signatures– ROI on hours/results

Create your own engagement score that you are disciplined in using!

Are We Ready for Results?

Do We Have Sustainable Growth?

• More Resources:

www.fundraisingeventseries.org

-”Social Sponsorships: Rethinking Sponsorships in the Age of Social Media” Webinar, Tuesday, April 5th

www.etouches.com/socialsponsor

-Resources page for recorded webinars and papers

Suzanne CarawanetouchesVice President, Nonprofit Practicescarawan@etouches.com203.403.9013Li, Fb, Twitter: suzannecarawan