Project team members:Riccardo BettinelliAgnieszka CzeciorJulian GrzymkowskiJakob MarovtCarolina K. Ruggiero

Marketing Management Spring 2009

• develop, deploy and promote the free Mozilla software, its by-products and related projects

• articulate a vision for the Internet that Mozilla participants want the Mozilla Foundation to pursue

• speak to people whether or not they have a technical background

• make Mozilla contributors proud of what we're doing and motivate us to continue

• provide a framework for other people to advance this vision of the Internet.

Mozilla Corporation

• It coordinates and integrates the development of Internet-related applications (Mozilla Firefox and Mozilla Thunderbird).

• B2B revenue: - royalties (contracts with various search engine providers e.g. Google)

- product revenues (affiliate program with Amazon)- contracted services

• B2C:- donations- online store products

Mozilla Corporation

• Revenue: $75,130,722 (2007) – 12% increase $66,840,850 (2006)

• Net income: $41,802,867 (2007) $47,064,657 (2006)

• Net assets: $82,260,639 (2007) $57,781,950 (2006)

• Royalties research: $68,238,803 (2007) $61,561,496 (2006)

Mozilla Corporation

• Mozilla Firefox - free and open source internet browser

• project started in November 2004 as further development of Netscape browser

• many competitors (IE, Opera, Safari, Chrome) on the market

• we will try to enlighten people about the possibilty of free choice of internet browser and point out great features of Firefox

Mozilla Corporation