An approach to understand the failure on reaching profit benchmark of vegetable mart in Big Bazaar

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Title of the project:

PRESENTATION OUTLINE

RESEARCH QUESTIONS

METHODOLOGY

EXPECTED FINDINGS AND ANALYSIS

CONCLUSION

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General Objective:

To identify the reasons behind the low sales of vegetables in Big Bazar.

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PROJECT OBJECTIVES

SPECIFIC OBJECTIVES To collect information on and analyse:

To understand the supply chain of the vegetables.

To identify the loop holes in the supply chain.

To understand the perceptions and preferences of the customers about the Big Bazar and local vegetable shops.

To understand and analyse the views of the sales person of Big Bazar.

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RESEARCH QUESTION:

Why vegetable mart is unable to reach profit benchmark in big bazaar , Bhubaneswar?

To get a complete understanding about the retail outlet of vegetables of Big Bazar.

To identify the reasons behind the low sales of vegetables in Big Bazar.

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Collection of secondary data

Collection of primary data

Through Internet Through observation and informal interview of the sales person Big Bazar.

Through various magazines and literatures.

Through formal interviews of the customers through structured questionnaires

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RESEARCH METHODOLOGY

RESPONDENT SELECTION AND SAMPLE SIZE

Sr. No. Place Sample Size

1. Big Bazar 100

2. Local Market 50

Total sample size 150

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Sampling Method: Purposive samplingLocation: Bhubaneswar

RESEARCH PLANPhase I: Secondary data collection (5 Day)Desk review of existing literature, secondary data on vegetable

outlets of Big Bazar.

Phase II: Primary data collection (10 Day)Customer Survey at Big BazarUnstructured interview of Sales person at Big Bazar

Phase III: Primary data collection (10 Day)Customer Survey at local marketUnstructured interview of local wander

Phase IV: Data Analysis and Report Presentation (5 Day)Findings and analysisSubmission of Final Report

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EXPECTED OUTPUTS We would be able to identify the loop holes in the

supply chain of vegetables of Big Bazar. We would able to get a comparative idea of the

local vegetable shop and Big Bazar. We would be able to identify the area where Big

Bazar fails to attract customers. We would be able to identify the ares where Big

Bazar needs intervention. We would come to know about the strenghts of

Big Bazar. We would be able to identify the needs and

preferences of the customers. Thursday, April 13, 2023 9

CONCLUSIONThe sales of vegetables hence is quite low

because of some of the following reasons:The price is quite highThe consumers suspect that the vegetables

are not freshThe price is not bargainable. etc.Big Bazar needs to identify its market in

order to increase its sales.Big Bazar should work on its weakness and

should upgrade its strengths.

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Thank You!

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Presented by:Suvrojit Choudhury (12201043)Chandra Prakash (12201011)Anoop Kumar Mishra (12201005)

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