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Introduction

Global leader in public relations, corporate communications, financial communications, social media and events

Made up of MS&L Worldwide, Publicis Consultants, Publicis Events global networks and specialist firms across the world

First office opened in 1938 and offices around the world have a rich history of communications innovation during times of change

Flagship Global Brand Network for the Publicis Groupe, the world’s 4th largest communications company

The MS&L Group was formed in 2009and is a global communications leader.

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The MS&L Group FamilyPublicis Groupe Global Brand Network for PR & Events

Publicis Groupe Global Brand Networks

Specialist agencies

(StarcomMediavest, ZenithOptimedia, Digitas, Denuo, Razorfish)

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PETER MILLERCFO

ANDERS KEMPEPRESIDENT OF

EUROPE

FABRICE FRIESPRESIDENT OF

FRANCE

GLENN OSAKIPRESIDENT OF

ASIA

JIM TSOKANOSPRESIDENT OF THE AMERICAS

OLIVIER FLEUROTGLOBAL CEO

Global Management Team

TRUDI HARRISCOMMUNICATIONS

DIRECTOR

LARRY RANDKEKST & COMPANY

JOHN ROSSANTEXECUTIVE CHAIRMAN

PUBLICIS LIVE

PASCAL BEUCLERCHIEF STRATEGY

OFFICER

SOPHIE MARTIN-CHANTEPIE

HR DIRECTOR

Isabelle Chouvet xioioxioxioxi xio

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2500 People • 86 Offices • 28 Countries

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Global Clients

More than 1,000 clients in 50 industries around the world

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Proprietary tools and technology

MS&L Group teams worldwide draw upon numerous proprietary tools and technologies to help clients navigate difficult marketplaces or engage audiences

Reputation Now

The Multilogue

Multiloguer

IM MS&L

Database of 10,000+ global influencers and campaign management tool

Research driven approach to influencer marketing strategy and execution

Platform for global online discussions among organizations

Real-time reputation tracking tool pulling global data across languages

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What We Do

COPORATE RESPONSIBILITY

EMPLOYEEENGAGEMENT

CORPORATE IDENTITY & DESIGN

PUBLICAFFAIRS

CRISIS & ISSUESMANAGEMENT

CORPORATECOMMUNICATIONS

CORPORATECOMMUNICATIONS

MOBILEMARKETING

SPONSORSHIP &ACTIVATION

LIVE EVENTS &EXPERIENCES

SOCIALMEDIA

BRANDMARKETING

ENVIRONMENTALCOMMUNICATIONS

GOVERNMENTRELATIONS

MEASUREMENT &ANALYTICS

B2BMARKEING

FINANCIAL COMMUNICATIONS

Comprehensive communications services across corporate, financial, events, public

relations and social media

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MS&L Group was the most awarded PR network in the inaugural year of the Cannes Lions PR category in 2009

Recognized Global Leader

Top Global PR award in Travel, Tourism and Lifestyle category for Yubari City, Japan, “No Money But Love” campaign

Top Global PR award in Consumer Goods category for P&G’s “Protecting Futures” campaignwith Always/Tampax

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Award-Winning Work

Hanmer MS&L India wins Product Brand Campaign of the Year in Asia Pacific for LifeCell India

MS&L Worldwide selected as top global agency in Corporate Responsibility by CRO Magazine

MS&L China and MS&L Japan win global “Best in BSA” award from the Business Software Alliance

MS&L China wins Best use of Digital/Social Media for Coca-Cola during 2008 Olympics

WOMMIE Award for buzz creation (Word-of-Mouth Marketing Association) USA?

Gold standard of corporate blogging• Innovation of the Year• Best Use of the Internet in 2008 USA

A sample of some of the 250+ awards won by MS&L Group in 2008-2009:

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In the last year, numerous MS&L Group offices were named

“agency of the year”in their respective regions and categories.

Best-in-Class teams

2009 India Agency of the Year“Agenzia dell’ Anno 2008”

Super company2008 Financial Agency of the Year

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Ahead of the Curve in Social Media…

First to create a CSR Website for a Fortune 5 Company

Wrote blogger relations “Rules of the Road” for WOMMA

First European digital platform to measure political influence

First to develop bi-lingual (English and Mandarin) social media release and program for major Beijing Olympic sponsor

First use of Facebook social networking for celebrities in India

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A long history of communications innovation

1940s

Implemented Landmark Strategy

for Defending Corporate Raiding

1950s

Introduced FirstDirect-To-Consumer Product for Women with groundbreaking PR

campaign

1960s

1970s 2000s

1990s

Developed First Corp Olympic Sponsorship at Rome Olympic

Games by Working with Acrilan to Donate Uniforms

Created Best Practice forCorporations to engage

online audiences through corporate blogging

Launched World-famous

“I Love New York”Campaign

Created Innovative Practices, such as Spokesperson Training, an

Internal Publications unit and Test Kitchen for its Food/Beverage Clients

MS&L Group agencies have been at the forefront of the communications and PR industry innovations for more than 70 years, leading the way through times of change.