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Music Mag Market Research

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Page 1: Music Mag Market Research

Music MagMusic Mag

Market ResearchMarket Research

Page 2: Music Mag Market Research

Gender/AgeGender/Age

Gender

71%

29%0%

Male

Female

Age

14%7%

14%

22%14%

22%7%

Fourteen

Fifteen

Sixteen

Seventeen

Eightteen

Nineteen

Twenty

Page 3: Music Mag Market Research

Most Popular GenreMost Popular Genre

Most Popular Genre

31%

6%25%

13%

13%6% 6%

Rock

Indie

Electro

Metal

Alternative

Hip hop

Pop

Page 4: Music Mag Market Research

Most popular music magazinesMost popular music magazines

Most popular music magazine

33%

17%17%

17%

8%8% NME

Q

Kerrang

Mixmag

DJ

Atm (Atmosphere)

Page 5: Music Mag Market Research

What do people look for in a magazineWhat do people look for in a magazine

What people look for in a magzine

23%

8%

15%23%

23%8%

Free CD's

Free posters

In depth Articles

An arty style

Up and comingartists

GroundBreakingexclusives

Page 6: Music Mag Market Research

Favourite style of clothingFavourite style of clothing

Favorite clothing style

17%

9%

9%

9%30%

26%

Snazzy T-shirt,jeans, trainers

Anything fromtopman/topshop

Skinny fitclothing

ExpensiveDesigner clothes

Nothing special,just functionalclothesOther

Page 7: Music Mag Market Research

Most popular brandsMost popular brands

Most popular brands

29%

15%15%

4%

4%

7%

26%

Coca-cola

Nike

Topman/Topshop

Mambo

DrunkNmunky

Quicksilver

Other

Page 8: Music Mag Market Research

Favourite ActivitiesFavourite Activities

Favourite Activities

19%

21%19%

17%

12%12%

Video Games

Films/TV

Live Music

Crusing with thehomies

Going clubbing

Other

Page 9: Music Mag Market Research

PersonalityPersonality

Personality

31%

25%6%

19%

19%

Outgoing,talkative andfriendly

AWESOME!

A normal person

Creative andexciting

Other

Page 10: Music Mag Market Research

Where do you find new music?Where do you find new music?

New Music

12%

25%

9%9%12%

9%

12%

12%iTunes

Youtube

Magazines

In shops

Limewire/peer2peer

Spotify

Last.fm

Other

Page 11: Music Mag Market Research

WebsitesWebsites

Websites that are considered brilliant

22%

3%

6%

32%

25%

3% 9%

Facebook

Myspace

Twitter

Newgrounds

Youtube

BBC

Last.fm

Page 12: Music Mag Market Research

ConclusionConclusion

From all the responses I have collected from From all the responses I have collected from the survey, I can build quite a effective the survey, I can build quite a effective reader profile. I am surprised at the range reader profile. I am surprised at the range on ages I have received, this is actually on ages I have received, this is actually quite beneficial as I know have a larger quite beneficial as I know have a larger base for my information. This survey has base for my information. This survey has definitely helped in the development of my definitely helped in the development of my magazine, I has shown that an arty song is magazine, I has shown that an arty song is something a lot of people look for. something a lot of people look for.