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A brief overview of anchor pricing and how you might implement it in your own pricing strategy.
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-Anchor Pricing Price IntelligentlyTM
Anchor Pricing for Dummies
An introduction to anchor pricing and its impact on your bottom line
-Anchor Pricing Price IntelligentlyTM
Anchor Price – A price that customers use as a basis of comparison when shopping
-Anchor Pricing Price IntelligentlyTM
Anchor prices are used to make other tiers of services seem like great values
-Anchor Pricing Price IntelligentlyTM
Anchor pricing harnesses the power of suggestion and gives
your customers a frame of reference
-Anchor Pricing Price IntelligentlyTM
Anchor pricing also guides your customer to the package you want them to choose
-Anchor Pricing Price IntelligentlyTM
For example, let’s look at this laptop advertisement
-Anchor Pricing Price IntelligentlyTM
The MacBook Air is an anchor price to make the Windows laptops seem like a bargain
-Anchor Pricing Price IntelligentlyTM
How can you take advantage of anchor pricing?
-Anchor Pricing Price IntelligentlyTM
The easiest way is a tiered pricing structure; it has anchor pricing built right in!
-Anchor Pricing Price IntelligentlyTM
If that doesn’t work for you, you can also show your competitors’ prices
-Anchor Pricing Price IntelligentlyTM
Just make sure that you provide better value than they do!
-Anchor Pricing Price IntelligentlyTM
Long story short, anchor pricing is a great way to
keep your pricing strategy afloat
-Anchor Pricing Price IntelligentlyTM
Download our free e-book to stop guessing, and start pricing intelligently.
-Anchor Pricing Price IntelligentlyTM
Download our free e-book to stop guessing, and start pricing intelligently.
