© MWW GROUP, ALL RIGHTS RESERVED 1

At MWW, we know engaging your franchise community is key to driving sales, attracting consumers and cultivating a welcoming, consistent brand experience. Whether your goal is to recruit new franchisees or empower and excite the current group, success begins with a common vision and a clear understanding of how franchisees can execute that vision.

Our team is expert at creating programs that motivate and empower franchisees to act. From crafting communications and social media programs to creating educational and marketing communications tools, we deliver scalable ideas that franchise owners can adopt seamlessly.

Because success is always measured by foot traffic, coupon redemption and sales, we generate local media stories and create content that taps into local interests. Our strategy builds hyper-local relevance for franchise locations, while simultaneously enhancing brand relevance through national storytelling.

Dialogue is at the core of our approach – ensuring two-way communications that understand and acknowledge the issues of corporate culture, attitude, legacy and structure.

“MCDONALD’S AND MWW HAVE BEEN LONGSTANDING PARTNERS FOR MORE THAN 15 YEARS. WHETHER IT’S FOR NEW PRODUCT INTRODUCTIONS, SOCIAL MEDIA ENGAGEMENT OR CSR EFFORTS, WE TURN TO MWW TO KEEP MCDONALD’S RELEVANT AND ENSURE WE REMAIN A TRUSTED BRAND LEADER. AT MCDONALD’S WE JOKE THAT WE ALL HAVE KETCHUP IN OUR VEINS; OUR TEAM AT MWW IS NO EXCEPTION.”Ken Ebo, Director of Marketing, McDonald’s New York Metro Region

MWW CAPABILITIES

FRANCHISE COMMUNICATIONS

© MWW GROUP, ALL RIGHTS RESERVED 2

For more information, please contact:

Alissa Blate Global Practice Director / Executive Vice President, Consumer Lifestyle Marketing201.507.9500 | alissa.blate@mww.com | www.mww.com

HIGHLIGHTS OF MWW’S WORK WITH TOP FRANCHISE ORGANIZATIONS• As the New York Tri-State area owners’ agency of record

for 13 years, we’ve created a positive brand image that allows owners and operators to grow the business and become vital members of their communities.

• We helped Sbarro position its franchise leadership team as best-in-class in the Italian Fast Casual category, while fueling significant international and domestic growth.

• By generating meaningful lifestyle media, we’ve helped revitalize the brand while fostering goodwill between Gold’s corporate and the franchise community.

• We worked to create national campaigns and supporting materials for franchisees to activate brand campaigns in their local markets, driving awareness and increasing trial membership.