REPUTATION MANAGEMENT EXPERTISE

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POINT OF VIEW:We live in the world of the 24-hour news cycle and the instantaneous transmission of content and opinion. Companies that have dedicated billions of dollars and years of sweat equity to build their reputations can see their entire investment go up in smoke, in a matter of minutes. That’s why we counsel a proactive and ongoing approach:

Know your stakeholders and map out their relationship to your company. Investors, analysts, employees, clients and customers, community partners, aligned businesses – all of the people and institutions with a material or emotional investment in your success.

Tell your story using a common narrative for all stakeholders. Your story reflects a set of principles and value propositions. They need to be related in a powerful, compelling and consistent fashion, in a manner that is relevant to each of your stakeholders.

Engage and activate your stakeholder network. Earn their trust and prove your relevance over time. Invest in an ongoing relationship and build goodwill that can be leveraged if a crisis occurs.

MWW, a full-service public relations, public affairs and marketing firm, has more than 25 years experience helping companies to build eminence, strengthen employee engagement and build, manage and protect their reputations.

Our total stakeholder approach ensures that we are reaching your key influencers with the right messages across digital, social, and traditional channels. As an independent agency, we have the freedom to customize individual strategies to each client’s needs and objectives. Because we’re the largest of the mid-size agencies, we combine the resources and comprehensive services of a major national agency with the entrepreneurial spirit, agility and senior-level engagement of a boutique firm.

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REPUTATION MATTERS, WE MAKE YOU MATTER MORE

Reputation. It takes years to build, and you can lose it in an instant. At a time when information is moving at light-speed, the importance of reputation is secondary only to the importance of understanding how to gain it, maintain it, manage it and protect it.

Whether they’re looking to promote philanthropic initiatives, develop crisis contingency plans, establish thought leadership around a set of issues, strengthen their relationships in government or across their industry, or reposition their brands, our clients turn to us because we are experts at creating programs that deliver the best possible view of who they are and what they do.

REPUTATION MANAGEMENT EXPERTISE

© MWW, ALL RIGHTS RESERVED 2

OUR CAPABILITIES:Executive EminenceYour stakeholders trust people, not companies. Although it is no longer necessary, or even desirable, to have a “Rock star” CEO, the value of executive eminence and thought leadership should not be underestimated. Our proprietary CEO EquityBuilder methodology positions executives in the marketplace and leverages their leadership for overall corporate reputation enhancement. A research-based, strategic approach to CEO and executive branding, CEO EquityBuilder identifies issues in corporate reputation management and customizes programs for all phases of the CEO “life cycle” (pre-CEO, new CEO and established CEO).

Crisis CommunicationsWhen it comes to crisis communications, the best defense is a good offense, which is why MWW developed the Crisis Action Protocol (CAP), a proactive crisis management methodology that encompasses vulnerability assessment, crisis planning and crisis management. We have also pioneered proprietary digital apps and social media tools to help clients manage a crisis across all communications channels.

Influencer CommunicationsAt MWW, we maintain deep, personal relationships with the outlets that matter most to our clients. Our team maintains extensive partnerships with top-tier business, consumer, and trade presses and leverages these contacts for our clients. We also provide an unmatched network of influencers and stakeholders—from analysts, professional associations, and celebrities, to politicians, bloggers, sports organizations and strategic industry partners—across all of our practice areas.

Public AffairsGovernment is not simply a remote entity that regulates and procures goods from you. It is a nerve center of national dialogue and influence. Because many of our professionals have worked on the other side of the equation, they understand how to matter more in Washington, DC and in the communities where government operates.

Employee CommunicationsEmployees are the universal touch point for all of your other constituencies. Their attitudes, actions and activism can have more of a direct impact on your reputation than any other group, particularly with the rise of peer-to-peer influence via social media. MWW takes a methodical approach to achieve just that for our clients. Using Employee IQ, our proprietary planning tool designed to identify the perceptions and needs of your workforce and its divergent sub-groups, we create a customized blueprint for each company’s employee communications structure.

Digital & Social Media Marketing MWW’s award-winning digital media practice expertly influences conversation through emerging media and social networking technologies. Our team is made up of digital specialists, including social media and marketing strategists, creative digital designers, media planners, producers, programmers, and analysts. We place a high premium on analytics and have developed proprietary programming and listening tools that measure, not just your share of voice, but your trust and relevance to current and potential stakeholders. Our point of view is simple: it’s not important to be loud, it’s important to be heard.

Companies with strong reputations receive, on average, 3x the support of their less reputable competition.

Consumers are 2x as likely to purchase their products and services, and almost 10x more likely to recommend them.

For more information, please contact:

Carreen Winters EVP/Reputation Management201.507.9500 | cwinters@mww.com | www.mww.com