SPEECHWRITING EXPERTISE

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Whether you’re running for office, running a company or just want to get your ideas out into the world, the words you use matter – to your employees, to your shareholders, to your communities, and to the media influencers who will rehash and reprint every single syllable.But the right words are only one part of delivering an effective speech. It’s having the right platform and channel. It’s about reaching the right audiences, whether or not they are in the room. It’s about having the right data, anecdotes, and imagery to grab and hold that audience’s attention. And, it’s about having the right call to action to inspire that audience to continue that conversation long after you leave the stage.

MWW has built a team of speechwriting professionals who have worked at the highest levels of government, nonprofits and corporations. We’ve crafted speeches for former Presidents, sitting governors and senators, celebrity activists, and Fortune 500 CEOs. We’ve written for magazines and published books – under our own names and as ghostwriters for our clients. Collectively, our team has deep expertise in domestic and foreign policy issues, energy, finance, global health, education and philanthropy. Our work has appeared on behalf of clients – and under our own bylines – in such publications as the New York Times, Wall Street Journal, Washington Post, The Atlantic, Bloomberg Businessweek, The New Republic, and Fast Company, among many others.

MWW, a full-service public relations, public affairs and marketing firm, has more than 25 years’ experience helping companies to build eminence, strengthen employee engagement and build, manage and protect their reputations.

Our “Matter More” approach ensures that we are reaching the key influencers that matter to you with the messages that matter to them, across digital, social, and traditional channels. As an independent agency, we have the freedom to customize individual strategies to each client’s needs and objectives. Because we’re the largest of the mid-size agencies, we combine the resources and comprehensive services of a major national public relations firm, with the entrepreneurial spirit, agility and senior-level engagement of a boutique agency.

POINT OF VIEW:Aristotle is considered the father of modern public communications – and the rules of rhetoric haven’t changed much since his time. What has changed? In short, the world. The 24-hour cable news cycle churns out more than 8,000 words per hour-long program. Social media has shortened people’s attention spans and stripped messages down to their bare bones.

But with new technologies and digital media platforms, and in the age of TED, we have the ability to tell our stories to a wider audience with greater impact than ever before. MWW will help you reach your stakeholders and inspire them to action. We provide a full range of writing services, from keynote speeches and multimedia presentation to op-eds and blogs to larger master narratives and strategic messaging. We work closely with you to immerse ourselves in your voice, so we can bring your ideas to life in ways that are truly unique to who you are and what you believe.

MWW EXPERTISE

SPEECHWRITINGEXPERTISE

SPEECHWRITING EXPERTISE

© MWW, ALL RIGHTS RESERVED 2

For more information, please contact:

Josh Zeitz Deputy Practice Director/Reputation Management201.704.9727 | jzeitz@mww.com | www.mww.com

OUR APPROACH:Authenticity matters. Although we’re writing behind the scenes, we believe that the voice and sentiment must be your own. Before we even sit down to write, we take a deep dive into what you’ve already said and written over the course of your career. We then elicit your thoughts in free-form. Once we have immersed ourselves in your voice and ideas, we bring them to life with the right anecdotes and examples to add context and historic perspective. And once we have your sign off on direction and ideas, we polish every sentence and purposefully choose each word to ensure you are getting your message across so that it’s relevant and builds trust and credibility among your target audiences.

A great speech is more than the written word. In fact, the difference between a good speech and a great speech is delivery. Public speaking is not something that comes naturally. It takes coaching and practice. MWW offers professional speaker training on both verbal and non-verbal techniques for delivering a speech with impact.

Not sure where to speak? We can help you there, too. Our Speakers’ Bureau will help identify venues and conferences where your profile and message would resonate, and arrange those opportunities that are worth your time and energy.

OUR CAPABILITIES:Full-service writing and editing

• Speechwriting

• Op-eds

• Blogs

• Letters to the Editor

• Articles

• Ghostwriting

Beyond speechwriting • Speakers’ Bureau

• Executive Eminence/Communications

• Master Narrative

• Strategic Messaging

• Speakers & Media Training