Myecom.Me Presenting Naritive

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Arizona Gold Coffee E-Commerce™

™

copyright© 2008 and intellectual material by Frederick (Rick) C Handley for Arizona Gold Coffee Company L L C’s™ use.

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Arizona Gold Coffee™ and myecom.me™ aretwo companies working in harmony to deliver an ageold social beverage along with cutting edge fund raisingtechnology of replicating personalized websites.

The idea of creating a free personalized E-Commercewebsite and financial vehicle for your students to takeownership and practice the disciplines of selling, managing, earning and saving for college with theirown custom labeled gourmet coffee business can bea terrific life experience. Coffee speaks a message,like branded baseball caps, T-shirts and business cards.……..…except you drink the experience.

Take ownership, be creative and build your futurein the new world of E-Commerce with your students.

Rick Handley CEO

Fundraising through Integrated and Replicated Websites

3copyright© 2008 and intellectual material by Frederick (Rick) C Handley for Arizona Gold Coffee Company L L C’s™ use.


Versatile Programs

Raising Cash and Liquidity

for Your Organization

FREE E-Commerce Site

Education:

UniversitiesPublic & Private

Schools K-12

Organizations:

ReligiousBands

Social clubsAthletic ClubsSpecial Events

Emergency FundraisingNon-Profit Organizations

The Fundraiser that Keeps Giving; Month after Month, Year after Year

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Mega Billion


2nd Most ConsumedBeverage, next to water

2nd Most TradedCommodity, next to oil

Mega Billion Dollar Market

Phase 1:

Student E-commerce Pre-sale start - up; ramp-up with sachet samples (makes 10 cups)Students can sell them for $2.00 a piece.Students cost is $27.50 per case for 42 units.Generate $84.00 per case, 327% profit!!!

You will have your contributor Sampling!!! “A try it you’ll like it”, sales approach.Phase 2:

School/Organization Direct Sale Campaign;8 ounce twin bags for $12.00and the school earns $6.00 per pound.Phase 3

Student E-Commerce Post-sale;students earn $20.00 per case.

You are simply asking friends and family to experience a healthier coffee with an exceptionally low acidity…. at grocery store prices.

Premium GourmetCoffee is the Perfect Fundraising Product

Sachet1.75 ounce

10-cups

Twin Packs8 ounce bags

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Example of a 400 Student/Member Participation

Direct Sale Phase: The School/Organization rewards gift cards for participation.E-Commerce Phase: Student fundraising benefits are loaded on their debit card. .

Fundraising Calculator

Students/Participants E-Commerce Returns Team/Organization Direct Sale Returns

Case = 3.28 pounds; 30 count/1.75 ounce sachets (30 pots) Case = 6 pounds; 12 count/8 ounce (5 cups)

Retail Cost Return Retail Cost ReturnCase Price 39.70 19.70 20.00 Case Price 72.00 35.17 36.83Pound Cost 12.10 6.00 6.10 Pound Cost 12.00 5.86 6.14

Cup Cost 0.09 0.06 0.04 Cup Cost 0.13 0.06 0.07

Month Students/Participants Cases Income Month Students/Participants Cases IncomeSeptember 1 4 80 September 0 0 0October 1 5 100 October 80 2 5,893November 1 6 120 November 0 0 0December 1 7 140 December 0 0 0January 1 8 160 January 80 2 5,893Febuary 1 9 180 Febuary 0 0 0March 1 8 160 March 0 0 0April 1 7 140 April 80 2 5,893May 1 6 120 May 0 0 0June 1 5 100 June 0 0 0July 1 4 80 July 0 0 0August 1 3 60 August 0 0 0Totals 1 72 $1,440 Totals 1 6 $17,678

Product is sold by the case conventionally and e-commerce. Product is sold in 8oz bags and by the cup.Student/Parent recieves contribution benefits on their debit card. School recieves contribution benefits and gift card rewards studends.

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Fundraising Calculator

Students/Participants E-Commerce Returns School/Organization Direct Sale Returns

Case = 3.28 pounds; 30 count/1.75 ounce sachets (30 pots) Case = 6 pounds; 12 count/8 ounce (5 cups)

Retail Cost Return Retail Cost ReturnCase Price 39.70 19.70 20.00 Case Price 72.00 35.17 36.83Pound Cost 12.10 6.00 6.10 Pound Cost 12.00 5.86 6.14

Cup Cost 0.09 0.06 0.04 Cup Cost 0.13 0.06 0.07

Month Students/Participants Cases Income Month Students/Participants Cases IncomeSeptember 1 4 80 September 0 0 0October 1 5 100 October 400 2 29,464November 1 6 120 November 0 0 0December 1 7 140 December 0 0 0January 1 8 160 January 400 2 29,464Febuary 1 9 180 Febuary 0 0 0March 1 8 160 March 0 0 0April 1 7 140 April 300 2 22,098May 1 6 120 May 0 0 0June 1 5 100 June 0 0 0July 1 4 80 July 0 0 0August 1 3 60 August 0 0 0Totals 1 72 $1,440 Totals 6 $81,026

Product is sold by the case conventionally and e-commerce. Product is sold in 8oz bags and by the cup.Student/Parent recieves contribution benefits on their debit card. School recieves contribution benefits and gift card rewards studends.

Example of a 20 Player Participation

Direct Sale Phase: The Player/Member rewards gift cards for participation.E-Commerce Phase: Player fundraising benefits are loaded on their debit card. .

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Executive Administrator’s

Group Management Site

Team or Activity Group’s Field Management Site

Student’s Personalized Site

Fundraising with Gourmet Coffee to the Community


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● Student/Parent receive a debit card that loads with their fundraising revenues.

● Choice of expending for tuition, extra-curricular activities or savings for college funds.

● Monetized Fundraiser with Debit/Credit Cards and ACH Check Processing.

● Live monitoring of all transactions from purchase through delivery.

● No more lost goods and money.

● Linking the Student to the Communities Commerce.

● Students also receive awards and prizes.


Now, the cream, sugar and spice and all that is nice!!!

Free E-CommerceWeb Site

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○ ● Live Monitoring of Team Funding Activity.

● An, easy, quick and highly profitable fundraiser.

● Linking the Team to the Communities Commerce.

● Teams can private label and logo their own gourmet coffee brand.

copyright© 2008 and intellectual material by Frederick (Rick) C. Handley for Arizona Gold Coffee Company L LC’s™ use.

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● Offering a life enriching fundraising and E-Commerce business for your Students to earn money for extra-curricular activities and college savings.

● Live monitoring of fundraising activity.


● Monetize your fundraising with debit/credit cards and ACH check processing .

● Linking the school to the communities commerce.

● Schools or Organization can private label and logo their own branded gourmet coffee.


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Sample screen shot of Student’spersonalized

mye-commerce.me free web site

Students NameClarkston High School

Class of 2008Students Sample Screen Shot

Free Personalized E-CommerceWeb site

A student takes ownership of their own e-commerce enterprise based web siteand blend s their favorite site utilities with tech savvy marketing and E-Tools.Simply said, populating with free replicating web sites and the liquidityof coffee generates fantastic fundraising revenues $$$$$$$ !!!


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My Grand Daughter’s Fundraising CampaignClarkston High School

Class of 2005

Arizona Gold Coffee E-Commerce ™ is a continual fundraising business enabling parents, grandparents, other relatives and friends to replicate sites

and join the campaign!!! They can also add their personal E-Commerceinformation and replicate to others.

Retired ElectricianI do small electricalprojects and repairs

Also, look for us at the Community CraftShow this weekend

showing our new culinary products.

Don’t forget to orderyour coffee!!!

Dan FarnsworthLicensed Electrician

Replicate Sites to Family and Friends


Students NameClarkston High School

Class of 2005

Mye-commerce.me is a fundraising and social utility that connects you with people all around your community .

Students Sample Screen ShotOf Free Personalized

E-Commerce Web site

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Wholesale It, Business to Business…. Accelerate your E-Commerce business by distributing coffee to offices, churches, schools, food services, restaurants, grocery/health food, in our light commercial division.

Your Coffee Connections

Friends Fund Raiser

Friends Florist

Friends Grocery

Friends Pharmacy

Friends Ice Cream Parlor

Frinds Restaurant

Friend Hair

Contact others and work your referral base.

One commercial sponsor can make the Difference!!!

Friends Florist

Friends Hair Salon

Friends Ice Cream Shop

Friends Restaurant

Friends Pharmacy

Friends Grocerycopyright© 2008 and intellectual material by Frederick (Rick) C Handley for Arizona Gold Coffee Company L L C’s™ use.

Friends Fundraiser


During the direct sales phase the School/Organization can use the strength oftheir brand to ask local commerce and business’ such as grocery stores, restaurants, hotels, hair salons, fraternal organizations (Lions Club) andmany more to participate in your “Coffee Season” fundraising campaign!!

Expand yourSchool/Organization’s

Brand with Gourmet Coffee

ThroughoutYour Community

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“Coffee Season”Fundraising CampaignClarkston High School

Class of 2005

Dixon Foods has been a proud business and supporter of the Clarkston Community for 35 years. We have had three children and now four grandchildren attending

the Clarkston School system. GO Wolves !!!

Dixon’s FoodsSupports the

Clarkston High School

Don’t forget to buy your Clarkston High School

coffee at Dixon’s’!!!

Floyd DixonOwner

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Free Custom Labelsand Logo’s on Coffee Cups

Free Custom Labelsand Logo’s on Packaging

● Free Replicating Websites● Custom Labeling & Logos● Direct Auto Shipping ● Up to 100% Return on Cost● Recognized Brand & Flavor● Live Internet Management and Admin E-Tools

How we do it……

Arizona Gold CoffeeProject Manages

Your Fundraiser with aCompetent Team


Parental ControlPasswords

Mentor your child and show them how to be giving.

PARENTS

COUNT

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Conventional Fundraising ProjectOther Conventional Fund Raising Programs


Lost MoneyLost Product

Door to Door SellingUnfair Profit Sharing

Exhausted FundraisersBurning Gas to Deliver

Not Our Program


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Smart Start-up with Sample Packs

Smooth SailingWith 8 oz Bags

Instantly

High Volume

Continuously

E-CommerceMonth after Month

Student’sFunds

SchoolsFunds

Student’sFunds


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Dear Team or Organization’s Letter:

Clarkston High School is contracting and/or endorsing Arizona Gold Coffee™ E-

Commerce to conduct a coffee fundraising project for school this year.

Please go to arizonagoldcoffee.com to review their cutting edge fundraising technology and benefits.

We certainly look forward to your participation in our 2008-9 E-Commerce fundraising campaign.

Sincerely yours,

“School Administrator”


Team or Organization’sEndorsement Letter

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○

● Player/Parent receives own Debit Card

● Live Monitoring of Team Funding Activity.

● Choice of Rolling Up Funding to the Team, or Individual Player/Student.

● Monetize fundraiser with debit/credit cards and ACH check processing.


● An, easy , quick and highly profitable fundraiser.

● Linking the Team to the community’s commerce.

copyright© 2008 and intellectual material by Frederick (Rick) C. Handley for Arizona Gold Coffee Company L L C’s™ use.

Free Site

Back Page of Team or Organization’s Letter

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Dear Students and Parents:

Clarkston High School is contracting and/or endorsing Arizona Gold Coffee™ E-

Commerce to conduct a coffee fundraising project for school this year.

Please go to arizonagoldcoffee.com to review their cutting edge fundraising technology and benefits.

We certainly look forward to your participation in our 2008-9 E-Commerce fundraising campaign.

Sincerely yours,

“School Administrator”

Student and ParentEndorsement Letter


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○

● College Fund Savings Account and Debit Card.

● Choice of expending for tuition, extra-curricular activities or savings account for college funds.

● Monetized Fundraiser with Debit/Credit Cards and ACH Check Processing.

● Live Monitoring of all transactions from purchase through delivery.


● An E-Commerce Educational and Financial Plan for the Student/Player.

● Linking the Student to the Communities Commerce.

● Program may qualify for college and class credits. copyright© 2008 and intellectual material by Frederick C Handley (Rick) for Arizona Gold Coffee Company L L C’s™ use.

Now, the cream, sugar and spice and all that is nice!!!

Free E-CommerceWeb Site

Back Page of

Parent letter

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Hi my name is__________________.

“We are raising money for the____________ organization.

“By offering you Arizona Gold Coffee below grocery store prices, $10.00 to 12.00 per pound,

depending on the quantity you order. For only a donation of $47.50 you will receive 4.6

pounds or 42 pots of supreme grade Arabica coffee. Premium coffee for less than15 cents

cup!!!

(ask for the sale! ...) ”Would you like to switch brands for a month or so for a better coffee for

less money and a good cause”. (if their answer is) “No” (hand them a sample and say).

“Try it you will like it… I will call you in a few days……. no obligation….can I please have

your name and phone number (if answer is no, again)…my name and number is on the offering card?

If the answer is “No, again”..........Then say, “I guarantee you will like it and you can order it

on our website and have it directly delivered to you home for the same price.

“We sure could use your help” (always conclude with a polite)……. “thank you”.

Simple Sales Steps Script

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Overcoming the Common Objections

(prospect) ….“I just gave to another group” ……

(your response) “That’s OK we are promoting something you are may already be buying,we are offering better coffee for less than grocery prices. We sure would appreciate your help”.

(prospect)…..“I don’t have any money”……

(your response) “That’s OK you can pay by credit card or check on line and receive your coffee in a couple of days. We sure would appreciate your help.”

(prospect) “I do not drink coffee”……(your response) “That’s OK premium coffee makes a wonderful gift and you can be helping out a good cause at the same time.”

(If all else fails…..down sell to a half pound for $5.00.This is often an emotional relief to the prospect by reducing to a less expensive gift. Don’t be a sissy at the close...take at least 3 no’s before moving on to your next contributor.)

(prospect)…. “I understand your situation (drop your head in defeat and pull out a half pound bag) “can you help me out with a small donation of $5.00 dollars for a half pound of terrific coffee” Regardless of the outcome always conclude with a polite “Thank You”.

Special Note: Have your team practice the sales script and watch your sales soar!!!Everyone loves to be sold by a good sales person especially a child that is working hard for a cause.Use this script on the phone for E-Commerce orders and even have the script in the hands of the kidsparticipating in the field.

Work for your sale and don’t accept the first couple of “no’s” !!!

HandlingObjections

Script

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Fund Raising with Premium Coffee

T his prospect lis t will give each member a head s tart prospect lis t to approach contributors about buying a case of coffee (4.6 lbs ). O nce the words get out about how good your supreme grade Arabica coffee taste, people will be willing to switchbrands for your fund raiser.

C all your prospects and have them buy direct or E -C ommerce on your own customweb s ite with an auto ship, month after month, contributing to your cause.

Name Phone Email AddressMom & Dad:

Grand Parents:

Sisters & Brothers:

Aunts and Uncles:

Neighbors:

Mom’s Work Friends:

Dad’s Work Friends:

Church & Organization Members:

Memory Jogger


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Fundraiser For: Address:Sellers Name: Telephone:

Name Phone Address Packaging

1) 42-1.75 oz. bags per case $47.50 $47.50 $47.50 $47.50 $47.50 0

1/2 pound bags $6.00 $6.00 $6.00 $6.00 $6.00 0

2) 42-1.75 oz. bags per case $47.50 $47.50 $47.50 $47.50 $47.50 0

1/2 pound bags $6.00 $6.00 $6.00 $6.00 $6.00 0

3) 42-1.75 oz. bags per case $47.50 $47.50 $47.50 $47.50 $47.50 0

1/2 pound bags $6.00 $6.00 $6.00 $6.00 $6.00 0

4) 42-1.75 oz. bags per case $47.50 $47.50 $47.50 $47.50 $47.50 0

1/2 pound bags $6.00 $6.00 $6.00 $6.00 $6.00 0

5) 42-1.75 oz. bags per case $47.50 $47.50 $47.50 $47.50 $47.50 0

1/2 pound bags $6.00 $6.00 $6.00 $6.00 $6.00 0

6) 42-1.75 oz. bags per case $47.50 $47.50 $47.50 $47.50 $47.50 0

1/2 pound bags $6.00 $6.00 $6.00 $6.00 $6.00 0

7) 42-1.75 oz. bags per case $47.50 $47.50 $47.50 $47.50 $47.50 0

1/2 pound bags $6.00 $6.00 $6.00 $6.00 $6.00 0

8) 42-1.75 oz. bags per case $47.50 $47.50 $47.50 $47.50 $47.50 0

1/2 pound bags $6.00 $6.00 $6.00 $6.00 $6.00 0

9) 42-1.75 oz. bags per case $47.50 $47.50 $47.50 $47.50 $47.50 0

1/2 pound bags $6.00 $6.00 $6.00 $6.00 $6.00 0

42-1.75 oz. bags per case (6 weeks supply /42 pots) 0 0 0 0 0 0

TOTALS 1/2 pound bags 0 0 0 0 0 0


Conventional Fundraising FormsUsed along with E-commerce

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Your Students will thank you for…….

● A way to earn income for extra-curricular activities and college.● Learning the responsibilities of operating an E-Commerce fundraiser.● The fun and experience of seeing their own savings grow!!!

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Arizona Gold Coffee E-Commerce™ and mye-commerce.me ™ is a funding vehicle for your child’s educational goals and more!!!


Parents Message

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copyright© 2008 and intellectual material by: Frederick (Rick) C. Handley

All rights reserved. No part of this document may be reproduced, stored in a retrieval system, or transmitted by any means; electronically, mechanically, photocopied, recorded or otherwise with out written

permission from Frederick (Rick) C. Handley (pages 1-32).