13
Strategic Search Engine Optimization Tammy Winger Search Engine Consultant 623-241-7424 [email protected]

National Positions Strategic Seo

Embed Size (px)

DESCRIPTION

This power point demonstrates how National Positions can partner with your company to get an increase in your company's internet revenues.

Citation preview

Page 1: National Positions Strategic Seo

Strategic Search Engine Optimization

 

Tammy WingerSearch Engine [email protected]

Page 2: National Positions Strategic Seo

One of the fastest growing Internet Ad Agencies in America

Over 300 people worldwide

Offices in Los Angeles, India, Australia and South Africa

Top ranked SEO Company on Google

Who We Are:

Tammy WingerSearch Engine [email protected]

Page 3: National Positions Strategic Seo

SEO Overview

Tammy WingerSearch Engine [email protected]

Page 4: National Positions Strategic Seo

Keyword SelectionKeywords are phrases that you want your site to be found underKeyword selection is a balancing act: – popularity - number of people searching for a particular term – targeted traffic – those interested in your line of Printing and

Envelops

Keywords are typically phrases 2 – 5 words longFinding keyword Phrases– Words people will use to find your products– Problems that prospective customers will want to solve– Keyword tags on competitor website– Page copy on competitor sites etc.

Tammy WingerSearch Engine [email protected]

Page 5: National Positions Strategic Seo

Onsite ChangesURL MaskingPage Titles– Extremely important factor

Meta Tags– meta name="keywords" content="search engine optimization, SEO, Internet

Marketing, Search engine positioning, search engine marketing, Search engine ranking, Web Marketing, SEO company, Strategic Internet marketing, Search engine marketing company, Website promotion, Online Marketing, service company, LA">

Internal Linking– Use descriptive internal links

Site map creationXML Sitemap submission

Tammy WingerSearch Engine [email protected]

Page 6: National Positions Strategic Seo

Content Generation

500 – 800 word articles specially written for each and every keyword used for your Printing and Envelops

Articles written especially for the search engines

Tammy WingerSearch Engine [email protected]

Page 7: National Positions Strategic Seo

Linking Strategy3 – way linkingDirectoriesAverage 100 links per month per technician

Tammy WingerSearch Engine [email protected]

Page 8: National Positions Strategic Seo

MonitoringGoogle Analytics

Monitor changes

Ranking Report sent every two weeks to

Adjust campaign as needed

Sales Booster (real time statistics)

optional

Tammy WingerSearch Engine [email protected]

Page 9: National Positions Strategic Seo

Value Proposition

No long term commitment

Unique content for each keyword

At least 100 – 300 inbound links per month

Best customer service in the industry

A company with a proven track record

A ranking with Better Business Bureau

Tammy WingerSearch Engine [email protected]

Page 10: National Positions Strategic Seo

Tammy WingerSearch Engine [email protected]

Page 11: National Positions Strategic Seo

Comparing PPC to SEO

Pay Per Click– Pay for inclusion– Results included under

sponsored links– Immediate boost of

targeted traffic– Short term strategy– Thinner margins

Natural SEO– Free once you rank

– Results included in the main search results

– Depending on the popularity of the term it can take a long time to rank

– Long term strategy

– Greater margins

– Ranking Reports Every two weeks

Tammy WingerSearch Engine [email protected]

Page 12: National Positions Strategic Seo

Web 2.0Blogging

Press release writing and submissions (1 release per month)

Articles submissions (up to 300 sites per month)

Video submission and promotion

Bookmarking site submission

Social bookmarking site profile submissions – 5 per month

Tammy WingerSearch Engine [email protected]

Page 13: National Positions Strategic Seo

Aggressive Project Plan

Keywords finalized in first 48 hours

Linking begins immediately

Baseline report run right after keywords are finalized in 48 hours

Onsite programming 7 days after keywords finalized

Content assign to writers

Reporting every 2 weeks

Tammy WingerSearch Engine [email protected]