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Maximize your next gala auction event by understanding human nature and nurturing it. Recognize the maximum profits possible! Getting the most from a gala auction event requires understanding of human dynamics. Attendee behavioral attributes can be a friend, or foe. Are your attendees disengaged and chatty by the time your live auction begins? Comfortable, engaged attendees mean greater profits. Unlock the secret to profitability for your upcoming event!
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Sponsored by:A Service
Of:
Nature, Nurture & Auction Profits
Tom Weitbrecht
Sponsored by:A Service
Of:
Affordable collaborative data
management in the cloud.
Sponsored by:A Service
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Today’s Speaker
Tom WeitbrechtPresident,
Strategic Auction Alliance, Weitbrecht Auctioneers, Inc.
Hosting:
Sam Frank, Synthesis PartnershipAssisting with chat questions: April Hunt, Nonprofit Webinars
Welcome
Agenda
• Up-front considerations– Date
– Meal
– Ticket Sales / Event Registration
– Auction Items
– Credit Cards
• Event Night Chronology– Check In
– Silent Auction
– Raffle
– Live Auction
• Fund-A-Need
– Check Out
• Question & Answer Session
Up-Front Considerations
• Date– Saturday night is optimum
• Meal– Sit-down dinner is best
• Ticket Sales / Event Registration– Price tickets to attract the right audience
– Offer on-line registration
– Beware of corporate table sales
• Auction Items– Target “blue sky” items for the live auction
– Combine several donations into one lot
• Credit Cards
Up-Front Considerations
South Shore Habitat Case Study
Meal Ticket Price Profit
Year 1
Year 2
Year 3
Event Night Chronology
• Check In
• Silent Auction
• 50/50 Raffle Winner Announced
• Live Auction
– Fund a Need
• Raffle Winners Drawn
• Check Out
Check In
• Pre-Registration
• Attendee Information– Phone Number
• Table Assignments
• Pre-Swiping Credit Cards
• Auction Booklets– Restrictions should be disclosed!
• Name Tags
Silent Auction
• Table Locations
• Bid Sheet Layout– Numbers, Not Names
– Minimum Increments
– Minimum Bids
Silent Auction
• Item Arrangement– Physical Items & Gift Certificates
– Categorization
• Sound, Sound, Sound!!!
Silent Auction - Countdown
CountdownClose in Sections
Seat Attendees for Dinner
Distribute Result Reports
Live Auction
• Item Display
• Bid Caller
• Timing
• Lighting
• Sound, Sound, Sound!!
• Fund-A-Need
Live Auction Bid Caller
Live Auction - Timing
Live Auction - Timing
Live Auction - Lighting
Live Auction – Sound!!!
Check Out
• Payment
• Item Distribution
Review
• Up-front considerations– Date
– Meal
– Ticket Sales / Event Registration
– Auction Items
– Credit Cards
Review
• Event Night Chronology– Check In
– Silent Auction
• Tables
• Bid Sheets
• Item Arrangement
• Sound
• Countdown
• Reports
– Raffle
– Live Auction
• Item Display
• Bid Caller
• Timing
• Lighting
• Sound
• Fund-A-Need
– Check Out
• Payment
• Item Distribution
Sponsored by:A Service
Of:
Find the listings for our current season of webinars and register at:
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