NAVY EXCHANGE

BABY REGISTRY

OBJECTIVE

The opportunity exist for the Navy Exchange to add an online baby registry to NEX shopping site. This opportunity would allow expectant mothers to plan baby showers more effectively reducing the number of duplicate items while increasing sales for the NEX.

Goal and Objective

Increase additional revenue through online baby shopping.

Become competitive with other retailers who already have baby registries.

Allow our military the opportunity to effectively planned their new arrival from our Navy family store.

Opportunity for expectant parents to create a “must have” checklist.

Opportunity for expectant parents to receive a discount for purchase of all items not purchased on the registry.

Sign up through mobile device to receive special dates on baby days sale.

Current Situation

NEX current online web page shows items for purchase but there is no registry. Therefore it is hard to plan a shower or purchase items for a new mother.

The current situation doesn't allow us to be completive with other retailers such as Baby R US, Target, etc.

There is no increased financial opportunity. Many young sailors are starting families and without the registry, the NEX are missing out financially without the baby registry.

Financial Impact

Current YTD sales with online Original assumptions that are no longer

valid

QUESTIONS??????????????

QUESTIONS??????????????