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We are Born Local and our mission with our Nearhood platform is to create ways to make local communities flourish. This is our presentation for Uutisraivaaja Silicon Valley tour.
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We are Born Local and our mission with our Nearhood platform is to create ways to make local communities flourish
We live in a globalized world.
Yes, but...
—Schuman, Michael H. "The Competitiveness of Local Living Economies". Post Carbon Institute 2010
Nearly of the economy is rooted in place
“
”
60%
Our daily surroundings still play a major role. In our lives – and in the economy.
$
A local website for every city district and village...
...for both daily and weekly use
Nearhood provides all locally relevant information in one place
Where does the content come from?
Directly from active local community
Via scraping & APIs from external sources
municipality
news sources
other online services
associations
residents
local businesses
For residents❙ Channel for sharing local
observations & concerns and nurturing the local community❙ Way to find out about local
services, organizations and events❙ Possibility to influence the
municipality and local businesses
For organizations❙ Cost-free channel for
reaching the local residents
For businesses❙ Affordable, local, real-time
marketing channel❙ Marketing messages as
conversational medium – building more sustainable and profitable customer relationships❙ Conversational messages
from local businesses are not perceived as pushy as traditional display-ads
Next-door
Patch
Every-block
hyperloc. blogs
FB-groups
localpapers
For hyperlocal platforms, the game is still open – especially in Europe
And there are some things we do differently...
content curation
content moderation
community support
contact for businesses
revenue sharing
PRODUCER
local
ECOSYSTEMof local services
We open up our service via APIs for other digital local services
car sharing & pooling
time banking
food circles
lending
INFORMATION CHAOS
CONTENT FEED
AUTOMATED AGGREGATION
CONTENT CURATION
JOURNALISM
LOW COST & LOW INTERESTINGNESS
HIGH COST & HIGH INTERESTINGNESS
nearh
ood
INFORMATION CHAOS
CONTENT FEED
AUTOMATED AGGREGATION
CONTENT CURATION
JOURNALISM
LOW COST & LOW INTERESTINGNESS
HIGH COST & HIGH INTERESTINGNESS
nearh
ood hyperlocal
sweet spot?
Lari Lohikoski Miemo Penttinen
We have a highly skilled & experienced team
Lari is CEO of the company, and is developing the technical back-end
Miemo is responsible of design of the service and front-end programming
Single-handedly created one of the most succesful & longest living online brands in Finland, the #1 auction site huuto.net
Has since been involved in all aspects of creating and leading successful digital consumer businesses.
Previously Design Director in one of the largest & oldest Finnish digital agencies.
Among other varied projects worked for years on social location based service prototypes for Nokia
done: to do:so far with our own financing & work
in the immediate future
basic service infrastructure
technical prototype running in couple of areas further development
of the service
first actual launches with updated service in 4 areas in Helsinki in May&June
Themes we’re currently trying to tackle:creating active communitiesmarketing online services locally
[email protected]@bornlocal.fi
Got input on the topics above? Do get in touch!
