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An overview of Nelson's Cafe In Universiti Utara Malaysia!- The Franchisee (Owner)- Nelson's Cafe- Nelson's Franchise Business
Citation preview
Nelson's in Universiti Utara Malaysia
Who is the franchisee of
Nelson’sIn UUM?
Mr. Ooi Ghee Kiong
40 years old
Born in Alor Star
Married
2 sons and 2 daughters
Education level: S.P.M
Dato’ Nelson Kwok is his uncle
Technician in the early year.
Startup business on project automation & documentation in Langkawi.
Failure in the business.
Joined Nelson’s in year 1997 as delivery boy
Working Experiences
2004 - Purchased a Nelson’s outlet in Sentosa Mall, Alor Setar (RM15k)
Expand another outlet in Alor Setar, and another 3 outlets in Langkawi Island.
2007 – Opened Nelson’s UUM with new concept (Nelson’s Cafe).
Langkawi Outlet has the highest profit.
How he started the franchise business?
Datuk Nelson Kwok persuaded and supported Mr. Ooi to start his franchise business.
Supports from family to startup his own business.
Gained information from Nelson’s franchisee in Alor Star in the year 2001.
Rules of franchise business, capital needed to start a franchise business, how the business operate, and etc.
Used his own savings
about
RM15,000
to purchase Alor Star outlet.
Paid RM12,000 franchise fee for 5 years.
No royalty fee.
But, Why Nelson’s?
- Working Experience in Nelson’s
- Understand the operating & management system
- Money-making potential
Why choose UUM?
He had a fried noodles stall in Lego before opened Nelson’s in UUM.
Attracted by the location.
Get the tender with RM2000 rental per month for 3 years contract.
Now
Lets look more deeply at Nelson’s in UUM
Nelson's in Universiti Utara Malaysia
Opened in year 2007 with 3 years tender contract.
Just closed down on September 2010 as contract has expired.
The rental fees is RM2000 per month for whole year.
Before Nelsons, Marrybrown and Rasa Delight Restaurant have operated in same location.
Nelson’s In UUM
• Involve 12 workers include himself and his wife.
• worker’s salary around RM500 – RM800.
• In the beginning, they only sold corn-in-cup & wafer.
After doing research, he try to come out with other foods like noodles, fried rice and etc.
Specials of Nelson’s in UUM
Nelson’s Café Concept
Different Counter Design
Serving rice & noodles
Washing Basin
of course they have Nelson’s products
range!
And,
Corn In Cup & Waffle
Variety Drinks
Ice Cream Potong
Do you think they earnedHigh Profitsin Nelson’s UUM?
If we don’t have holidays or semester break,
they may earn higher profits!
Unfortunately, we HAVE holidays!
Nelson’s in UUM could only operate around 6 months in a year!
They need to pay the rental fees & worker’s salary
for 12 months!
Profits earned are used to cover the expenses during semester break!
“ It is very challenging to manage Nelson’s Café in UUM... ” Mr. Ooi
Complain about worker’s attitude
Seasoning business(Semester break and holidays)
6 months profits but 12 months expenses
Challenging Parts
Advices from Mr. Ooi
It is important for the owner to manage the business by themselves.
Prepare incentive to workers as extra bonus to make sure they work hard.
About
Franchise Business
More
First ‘Corn in Cup’ Concept in the world
Ventured into franchising
Total snack-food chain that provides tasty healthy snacks
More than 800 franchise outlets worldwide
Malaysia, Brunei, Philippine, Indonesia, Saudi Arabia, Kuwait, Turkey, China, Germany, Romania , United Kingdom, America and so on...
Nelson's 8x8 CKDNelson's CKD Corn Cart
Nelson's Concept Store
Products Range
Products Range
Corn In CupIce Cream PotongSoft Serve Ice Cream (New)BeveragesSnackSoup
Processing Factory
Ipoh, Perak Kota Kinabalu, Sabah
Dato Nelson Kwok Teng Toong
60 years old, born in Selangor.
Founder of Nelson’s Franchise
First ventured into the retail business in 1985.
The Franchisor
Started Nelson’s Connection – operating a toy shop, selling household goods and the popular corn-on-the-cob.
Restructured and created a franchise when his corn trade flourished.
1995, the first franchise outlet was launched in Penang
Finally
Support Nelson’sSupport Malaysia Brand!
Thank you!
Beh Weng Wei 112753Jessica Lim Choo Ji 126877Chuah Sze Lin 127875Lee Ying Mei 128219Teoh Chuan Kiat 128238
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