Neuromarketing

Overview

Neuromarketing defined

It is the process of using brain scanning techniques typically paired with eye tracking to test the “neurological effectiveness” of commercials, print campaigns, or logos.

Significance of Neuromarketing

• It has the potential to be the standard for testing everything (commercials, print ads, websites, iPhone apps) within 5 years.

Research Techniques

•  (FMRI) Functional magnetic resonance imaging to measure changes in activity in parts of the brain,

•  (EEG) and electroencephalography• (SST) Steady state topography to measure activity in

specific regional spectra of the brain response, and/or sensors to measure changes in one's physiological state

• (HR) heart rate,(RR) respiratory rate, (GSR) galvanic skin response to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.

Criticisms

• Invasive technology

• gimmicky attempts by advertisers to find non-traditional approaches toward gathering consumer opinion. 

Brain Influence

• If you enjoy Neuromarketing, you’ll love Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing!

•  Roger Dooley has compiled 100 actionable techniques to build your brand, win new customers, and close more sales – it’s a mix of the all-time best ideas from here plus new material. 

You are welcome to contact Nigel Bairstow at B2B Whiteboard your source of B2B Asia / Pacific marketing advice

http://www.linkedin.com/pub/nigel-bairstow/6/41b/726

http://www.b2b.whiteboard.com

http://twitter.com/#!/b2bwhiteboard