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Social Media DynamicsSocial Media Dynamics
Awesome, targeted
value proposition
Our produce is awesome because it is fresh,healthy, conveniently located, affordable and delivered to your door (Reno) each week
Social Media DynamicsSocial Media Dynamics
Awesome, targeted
value proposition
Awesome produce guy (dot) com
Love it
So convenient!
Carrots were rotten,
made me sick!
Buy NevadaBuy Nevada
• NDA program promoting food/ag.– Largest segments: cattle / alfalfa– Urban / rural– Integrating these sectors
• Connect C2B• Connect B2B
Who?Who?
• Farmers, large and small• Ranchers• Producers / Processors• Restaurants• Retailers / distributors• Organizations• Sponsors
Member BenefitsMember Benefits
Video Production
Social Media DynamicsSocial Media Dynamics
Awesome, targeted
value proposition
Awesome produce guy (dot) com
Love it
So convenient!
Carrots were rotten,
made me sick!
Social Media CaveatsSocial Media Caveats
• Is necessary• Requires time / $ investment
(can you afford not to?)• Is not a panacea (part of the
marcomm mix), but…• Is where communication occurs• Buy Nevada can help