DiscoverOrg

Marketo Webhooks

for DiscoverOrg

Carolyn

Hollowell

DiscoverOrg

Agenda

• Why Webhooks are valuable • Set Up • Use Cases • Q&A

DiscoverOrg

#1 in Customer Satisfaction 2010, 2011, 2012

Best Sales & Marketing Intelligence Solution

PROBLEMS WITH LEAD GENERATION

WHY DO WE STRUGGLE?

1. Know very

little about our

inbound

prospects

Inbound Marketing

2. Powerless Visitors?

Use Organizational Charts

3. Ineffective Follow-up/ Long Nurture

cycles

Marketo Webhook for DiscoverOrg

Email Address + =

THANK YOU X

chollowell@discoverorg.com

Questions?