New publishing paradigme

How HTML5, CSS3 and JavaScript

have contributed to develop

a new communication model and

to create the new publishing paradigme

www.lucaleonardini.com

http://www.lucaleonardini.com



GAME IS O

VER

From the same page layout document there must be one PDF for print and one PDF for the Web.

This basic scenario is now completely outdated in favor of more sofisticated communication models.

Though in the recent past it had clear business sense, today no business would grow or survive adopting this communication model.




A new and advanced model follows the page paradigme: printed or online the page document is the unique container allowing the representation of its structure, its contents and the associated styles on every media.

This scenario precedes the new communication model based on a newer and more efficient paradigme.




COMMUNICATION 3.0 With the introduction in HTML5 of new elements <audio>, <video>, <canvas>, contents can now be usable, indexable and reacher than ever before.Contents, styles and page structures no longer need to be within the page document.The content now fits and adapts accordingly any kind of device used to connect and delivers simultaneously on each and every media.



SUPPLIER INPUT PROCESS OUTPUT CUSTOMER

<Header>Mit core vellece pard</Header>

<Subheader>Hilliam vendi</Subheader>

<Teaser>Sequi ipsae volor, cuea</Teaser>

<Body Text>Aborecto tempos accus

conseque in nest aut arum quisinum et

dignim eostion nosam dolut experib

usamendunt exerum dolore sam que

porepudit haria core ne repudan itatem

ullitatur? Doluptibea nimus ut officiur, ut

aut omnis et voluptaspel earunt il et liqui

nam, seque. Nulpa ea pa doluptate

necabor eremporessit experum eosam,

nis ipsunt fugitiunt.</Body Text>

<ONLINE Text>Aque culparum asi bla con

rae. Nem in consenis ducit imet explacc

ullestr umquianima ducit ene molupta

quaeruptate pligent od unt moluptibus ime

sequam quatur?</ONLINEText>

<IMAGE>

<Caption>Sum que qui coriberiae et

porepudignis cori dolorenis andem con

resequam.</Caption>

<VIDEO>

User GeneratedContent

Professionalscopywriters

Authors & JournalistsStandard browser

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CONCLUSIONSTo complete the success of the new Communication 3.0 model and the new paradigme (page elements and contents are detached from the page structure and the page styles) it is of paramount importance the adoption of a consistent Content Management strategy.

Companies today should have a clear and efficient digital content management strategy in place: it’s a powerful leverage that helps to consolidate the business and to increase the competitive edge on the market.

The ability to effectively manage and to efficiently deliver content simultaneously on any kind of media and device, is going to be the key factor for success in the new media market.




Thank youfor your attention and for your comments.




Business

New publishing paradigme