New Targeting Techniques

New TargetingTechniques

INTACT InteractiveOnline Sales Agency

Part of INTACT Media Groupwww.intact-interactive.ro

Internet ad serving by: Member of: Mobile ad serving by:

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about INTACT Interactive

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TARGETING?...

“Targeted advertising is a type of advertising

whereby advertisements are placed so as to reach

consumers based on various traits

”WIKIPEDIA.ORG


Why TARGETING?...

To get closer to your potential customers

As a derivative, to obtain better response/results in your advertising campaigns


Basic TARGETING...

Time-basedFrequencyGeographicDomainTechnologyContent-basedUser-Demographic


New TARGETING techniques...

Contextual Targeting content-based ads that are relevant to the content of your site

Behavioural Targeting behaviour based (history) ads that are relevant to your customer needs

Cost-Effective Targeting ROI based ads that are relevant to your customer needs,

delivered where your customer need


Time Based Targeting

Based on the time the message can be totally different

In the morning: “Get a cup of coffee and let’s roll!”

During the day: “Done with the lunch? Let’s roll!”

In the evening: “Let’s roll! ...before going to bed!”


Is there anybody using it?...

Based on the time of the day...

... message changes!


demographical profile TARGETING

Cookie-based profile information

Relevant ADS, matching the user’s profile data (A,S,L)

System based on the LOGIN or SUBSCRIBE actions

We KNOWyou’re MALE,

25,from

BRASOV


contextual TARGETING

Ads delivered to match users’ favorite content, call to action based:

• Underlined WORDS - highly effective - large availability format: text / image / rich media / video

• In-page ADS - most familiar contextual ads - Google Ads, Microsoft AdCenter, Yahoo Publisher Network, eTarget

We KNOWwhatyouread


behavioural TARGETING

Cookie-based browsing historyTake into account what the user enjoyed on one website and give him the same thing on all the others

Interaction based advertisingShow 3 different types of banners, remind which one was interesting for the user and show him related stuff next time

We KNOWwhere

youhang out

online


search TARGETING

Search historyPay attention to what the user has searched to get in your website and deliver him ads relevant to his interest

Interest based adsEither the user has used search engines or your own search box you will know his interest and get to serve him the proper ads.

We KNOWwhat you’re

interestedin


cost-effective TARGETING

Focused on the advertiserLooking at the response generated (clicks, leads, ROI) we can decide where the best areas of the portfolio or banner models are

Optimize, optimizeReal time optimization of the campaign (ads, location,type of content)

E:Run a campaign over the whole network and decide which sites or sections have the best ROI

We KNOWwhere

the bestresults

are


mobile TARGETING

Premises more and more users using mobile Internet affordable prices for mobile internet services

ASL Targeting age, sex, location are known and accurate ads that are relevant to your customer needs

Personal Info Targeting estimated income (based on invoice values), phone

brand increased response by combining more criteria call-to-action system

VODAFONE LIVE!


Is there anybody using it?...

CASE STUDY – FINCREDIT

4 days - 47 830 impressions - CTR 3.14 % - Conversion rate 10.24 % - 154 leads


THANK YOU!

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New Targeting Techniques