DESIGNING THE ORGANIZATION OF A NEW

VENTURE

SUBMITTED TO:-SUBMITTED BY:-

Mrs. Divya BhutaniAditya Singh Rana

401287002

TOUR AND TRAVEL COMPANY

I along with my friends have decided to start a tour and travel company. I gave the name ‘Globetrot Tour & Travels’ to it. This company will hold the responsibility of organizing and managing the trip throughout.

We will specialize in scheduling holiday programs at different places across the globe and customize private group holidays to various destinations globally.

MISSION

Basically we intend to create and nurture a hearty, lively, respectful, and amusing environment, in which our team members are reasonably determined to honor the customer and the kind of the service we aim to provide. In addition repercussion will be compulsory so as to assure customer satisfaction and form any progress as approved by the customers in forthcoming. We track down fair and culpable profit, ample to keep the company financially robust for the short and long term, and to reasonably reimburse employees for the performance and effort.

VISION

To grow into the best tour and travel company in the region and our consumers finest associate, always delivering the best possible service, with the topmost affection and demonstrating faithfully our responsibility towards social and environmental importance.

OBJECTIVE

Our business strategy will rotate around the need to provide quality service to our various target consumers, in the course of fully fulfilling their demands. This shall be initiated through enrollment of a professional team and the provision of good quality custom-designed travel packages, catering to the consumers special needs.

VALUE

PROPOSITIONS

CHANNELS

CUSTOMER

RELATIONSHIPS

CUSTOMER

SEGMENTS

REVENUE STREAMSCOST STRUCTURE

KEY

PARTNERS

KEY

RESOURCES

KEY

ACTIVITIES

BUSINESS MODEL

All inclusive travel packages

Customization Services (travel

insurance, pick-up) Seasonal dependent

offering Average prices

Salaries Rent Marketing Utilities

Airlines Hotels Resorts Tour Operators Insurance Providers

Sales Commissions

Skilled employees Good reputation and

brand name

Sales Marketing Designing travel

packages

Personal assistance

Front office Website

People who want all-inclusive vacations

CUSTOMER SERVICE‘Globe-trot Tour & Travels’ is a travel company that tries to give time off travel journey to customers. Globe-trot aims to guide consumers in selecting a tour(s) established on pre-defined vacation opinion. Service will be based on user details, set by the consumers themselves, which includes preferences such as:

Budget

Activities sought

Destination, and

Time of Travel

A traveler will therefore be able to customize the trip based upon his/her preferences and subsequently identify destinations to visit. The aim is to provide the package to the customers which have exclusive visiting sites, extra ordinary service and not just sight seeing.

INIT

IAL

ST

RU

CT

UR

E

MARKETIN

GAdvertisin

g Promotio

nService

ChainDigital

promotion

and selling

OPERATIO

N

Agents

Service

Planning

FINANCE

Raising

finance

Book

keeping

Managing

wages

Globetrot Tour & Travels

ORGANIZATIONAL STRUCTURE

Globe-trot Tour & Travels shall be managed initially by the three owner partners. The organization will focus more on a functional organization structure where members shall be concentrating on their best part of existing area of expertise. Nonetheless in engaging this organizational structure we aim to make sure that there is an open communication between all the persons in the organization. With such a batch we suppose it will be simple to connect with and support each other. Our company’s structure determines the attention we shall put on our service consumers, and ensuring their comfort in utilizing our services.

Marketing expert will take care of advertising the service qualities, maintain relationship with our partners and make strong bond with customers.

Operation expert will take care of delivery of service, networking circle (i.e. travel agents, guides, hotels etc.) and come up with new plans and packages to keep the price as low as possible.

Finance expert will take care of accounts, managing the expenses, track records of expense, arrange money for expenses, prepare balance sheet and final account and see whether the expenses and profits are made in a proper way or not.

ST

RU

CT

UR

E A

FT

ER

5

YE

AR

SMARKETINGDEPT.

OPERATIONDEPT.

FINANCEDEPT.

HUMANRESOURCE

Advertising Networking Bookkeeping

Recruitment and selection

Promotion Service Raising finance

Training programs for guides and employees

Distribution Planning Managing wages

Manpower planning

Online promotion and

Globetrot Tour & Travels

As the company grows there will be more structure to the utilizing, with new employees being assigned a supervisor or subordinate. When the company is at its full staff potential, it will operate as any closely held utilizing, but maintain the personal interest in each employee's personal and family welfare and their contributions to the business.

We acknowledge the fact that successful recruiting, motivation, and discipline procedures are keys to the growth of the utilizing. Hence we intend to promote and maintain good labor relations, strong morale and high quality work per employee.

HUMAN RESOURCES

After 5 years when we have more employees, than we can incorporate Human Resource Department. The responsibilities of this department is to recruit the right person for right job. But it has some other functions also like organizing training programs for guides and employees an manpower planning. So the HR department is being subdivides into :-

Staffing

Training

STAFFINGNeeds of the customer changes with the change in season. Seasonality usually means that staffing needs will fluctuate throughout the year. Employees turnover can be high. If our business is seasonal and we develop a strategy to meet these challenges. So to meet these seasonal demands, we can hire the employees according to our need. We can target different institutes who carry seasonal internship programs in there curriculum. These set of people can be recruited as seasonal employees in the spring and summer months. Our tourism business will benefit by providing practicum opportunities for these students. Some practicum programs do not require that a salary be paid, while others requires us to pay at least a

TRAINING

A business can grow if continuous improvement is done in it’s each and every sector. Continuous improvement can be brought up by addition of new skill sets amongst the employees through various training programs. So two sets of training programs will be carried by this department :-

General Training Programs (Day, evening and weekend course schedules)

Tourism-Specific Training (External Sources for definite period)

MARKETING DEPARTMENT

The main aim of marketing department is to target there customer. In order to improve our service, we need to understand the markets we wish to target, as well as the need of our service to the available customers. Our market is our target group of customers. Target group of customers can be identified through market research. The market research should be designed to define :-

• the customer we believe our service will most appeal to

• the experiences, services, duration of visit and price points most common within this market.

FINANCE DEPARTMENT

Finance department will take care of accounts, managing the expenses, track records of expense, arrange money for expenses, prepare balance sheet

Finance department is divided into two sub-departments:-

i. Raising finance for service and other expenses.

ii. Tracking record of cash inflows as well as cash outflows and managing wages.

One team raise funds for different expenses and other team will keep the track of money where it goes and from where it will come.

STEP BY STEP APPROACHGOAL

The ‘Globetrot Tour & Travels’ encompasses a large range of offerings. In this business we include tour planning and organizing services related to tour travel, leisure travel, subject travel, sports travel, education travel, etc. It also includes tour related services for inspection, exhibition, training, conference, etc. for business clients. Destinations from the whole world is included in your packages. We cater to inbound or outbound tour services like travel booking, hotel bookings, arrange travel schedules, VISA arrangements, etc.

STRATEGYInitially Globetrot Tour & Travels will focus on the local market in all the sectors mentioned previously. Our strategy is to grow the business by nurturing clients, differentiating the service from our competitors, particularly through service and staff behavior. All criteria from customer satisfaction, service provision, price competitiveness to staff attitudes are to be looked at thoroughly in the initial stages as areas for improvement. Alliances and collaboration with hotels, lodges and travel agencies are to be adopted as strategies for market penetration. Training will be conducted on a regular basis to ensure that our staff is fully meeting customer

THE STRATEGY SPACE

Defender

Our firm is a prospector it is high on

exploration and low on exploitation.

Our firm takes an aggressive approach

to innovation, systematically searching for

new opportunities. Our firm experiments regularly with change

as it has to experience different seasons with different requirements and needs.

Reactor Prospector

Innovation

Our tour and travel firm lies under

the Divisional configuration. The

divisional configuration is high

on the product/service/customer

dimension, but low on functional

specialization. As the main aim of the organization is Customer satisfaction (comfort) which relies directly upon the service we deliver rather on the internal departments coordination.

CONFIGURATION

Functional

Simple Divisional

Matrix

Functional Specialization

High

Low

Low

High

Product/Service/Customer Configuration

DIVISIONAL CONFIGURATION WITH SERVICE AND INFORMATION

FLOWSGlobetrot Tour &

Travels

Top Management

Marketing

Department

Market

Operations

Department

Market

Finance

Department

Market

Human Resources

Department

Market

Service flow

Service flow

Service flow

Service flow

Information FlowService Flow