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The Challenge in Digital
Innovation
• We’ve come together for this event to help
attendees be exposed to startups that have
received industry validation
• For this event, we’re focusing on the latest
innovation trends in Data, Analytics, &
Performance
iMedia & DMR Collaboration
• DMR curated and selected 10 startups that have
been validated for the iMedia Advisory Board to
review
• The Advisory Board voted and selected 4
finalists to compete
• Attendees will vote live to select 1 winner
• Winner will be announce Tuesday night
How We Did It
Industry Index by DMR
Industry Index Stats to Date
8 Channels
130 Categories
1404 Companies
profiled
883 Members
600 Certified Raters
300 Companies rated
You Can Find About More About the Next
Wave Companies in the Industry Index
Now The Presentations
• What it is: Ad Retargeting allows companies to display an advertising message to
users who have taken a previous action, such as answering a question on a
smartphone app.
• Why It’s Important:
• Retargeted ad campaigns show engagement
rates 2.5 to 3 times higher than untargeted ad
campaigns among the same customer base
• Prospecting combined with retargeting can
lead to 147% higher conversion rates among
some industries
• Retargeting prospects resulted in a 726% lift in
site visitation within four weeks of initial ad
exposure
Mobile - Retargeting
Video – Ad Network • What it is: Ad Networks aggregate unsold advertising inventory from a wide range
of sources, allowing advertisers to more efficiently buy and manage campaigns at
scale. Ad Networks typically handle the trafficking of campaign assets and
aggregation of performance reporting.
• Why It’s Important:
• Consumers are 27 times more likely to click
through online video ads than standard
banners
• U.S. digital video ad spending will nearly
double, climbing from $4.14 billion this year to
$8.04 billion in 2016
• 87% of marketers said targeting was an
important factor when planning a digital video
campaign
SET Media Inc. Proprietary and Confidential
UNLOCK DIGITAL VIDEO MICHAEL MATHIEU, CHAIRMAN & CEO
SET Med ia @ se tdo t t v # imed iasummi t
CHALLENGES WITH DIGITAL VIDEO 1) Limited Targeting at Scale
3) Low Quality Placement 4) Risk of Unsafe Content
XX
X
Standard
Site-list
2) Lack of Video-Level Analytics
PROPRIETARY TECHNOLOGY AUTOMATICALLY DISCOVERS AND WATCHES VIDEOS
UNLOCK DATA AT EVERY LEVEL
QSR BRAND LIFT CASE STUDY
TARGETING OBJECTIVE 2 1 Music, sports, & entertainment
content w/ focus on events (March
Madness, Award Shows, etc.)
Drive engagement and purchase
intent with millenial audience
PERFORMANC
E
BRAND STUDY 4 3 Analyze campaign metrics and
optimize for completion rate
Run a Vizu brand study survey
alongside campaign
TOP PERFORMING VIDEOS TO P P E R F O R M I N G C O N T E N T I N C L U D E S M U S I C E V E N T S & N C A A M A R C H M A D N E S S
1 2
3 4
PERFORMANCE & BRAND LIFT
68.0%
82.7%
0.0%
20.0%
40.0%
60.0%
80.0%
100.0%
VCR
16.0%
31.3%
0.0%
10.0%
20.0%
30.0%
40.0%
Purchase Intent
95% LIFT
22% HIGHER
Industry Benchmark
SET Brand Results
SET Media Inc. Proprietary and Confidential
SET TECHNOLOGY CONNECTS BRANDS WITH THEIR AUDIENCE THROUGH SPECIFIC VIDEOS
THANKS! TO L E A R N M O R E A B O U T A N D S TA RT A C A M PA I G N , P L E A S E C O N TA C T:
SAN FRANCISCO
58 Maiden Lane, 5th Floor
San Francisco, CA 94108
NEW YORK
307 7th Avenue, Suite 2001
New York, NY 10001
OFFICES:
MICHAEL MATHIEU CHAIRMAN & CEO
@setdottv facebook.com/setdottv www.set.tv
Social Media Intelligence • What it is: Social Media Intelligence tools allow brands to analyze trends in
aggregated social media activity in order to inform their marketing strategy.
• Why It’s Important:
• 88% of 750 surveyed marketing professionals didn’t feel they could accurately
measure the effectiveness of their social media campaigns, according to an
Adobe white paper
• 56% of active marketing professionals say, “calculating true ROI” is their
greatest frustration with Social Media
Social Media ROI — Seriously
Fred McIntyre
Chief Executive O cer
awe.sm is Social ROI
Over the next 5 years social is set to surge...
as a percentage of total marketing spend ¹ as a driver for larger business goals²&
50%
Web sales driven by social and mobile apps
2015
¹
²
Consumer behavior demands that social
be treated as a form of outbound marketing
of a brand’s reputation will come from
its social media presence
65% 70%
of active online adult social
networkers shop online
$5Bn
$30Bn
+500%
2011 2015
four-year increase in social commerce
2015
12% track revenue impact
directly from social media
20% track almost no social media
impact (just basic traffic and clicks)
57% cite engagement as the deepest level
of social impact that that they can track
11% measure the impact of social
on other marketing channels
...and 31% cite disparate social analytics as a major obstacle to harness social data effectively
Consumer behavior demands that social
be treated as a form of outbound marketing
followers retweetsfavoritesreplies impressions
???
conversionsclicks
???
pageviews
The state of the industry
The closed loop
followers retweetsfavoritesreplies impressions clicks
Owned Media Tracking Performance Links Conversion Tracking
pageviews
Downstream Reshare
Tracking
child sharesconversions
Connect Post Measure
Reach
Reactions
Clicks
Conversions& Re-Shares
Watch success unfold
“Autumn nights. Pumpkin soup, crunchy leaves, and a cardi…”
“Autumn nights. Pumpkin soup, crunchy leaves, and a cardigan swea…”
“Do you have a can-do attitude, a smile that could light up Shea Stad…”
“Do you have a can-do attitude, a smile that could light up Shea Stad…”
“Do you have a can-do attitude, a smile that could light up Shea Stadium, and …”
See the big picture
“TODAY ONLY! 30% o our classic
cardigans. What’s your #cardiganstory?
ac.me/f03”
Make informed optimizations
Stacy Peralta shared a link.August 8
Lot of history covered here…
Like Comment Share
Trailer — Bones Brigade: An Autobiographybonesbrigade.com
BONES BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Share Link
Share This Link
Lot of history covered here…
Trailer — Bones Brigade: An Autobiographyhttp://animalch.in/e0g
BONES BRIGADE: An Autobiography chronicles the
unmatched life and times of the premier skate team of
the 1980s.
Stacy Peralta shared a link.August 8
Lot of history covered here…
Like Comment Share
Trailer — Bones Brigade: An Autobiographybonesbrigade.com
BONES BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Stacy Peralta shared a link.August 8
Lot of history covered here…
Like Comment Share
Trailer — Bones Brigade: An Autobiographybonesbrigade.com
BONES BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
clicks
19conversions
$0
re-shares
Fred McIntyre shared a link.August 9
Be sure to check out our friends’ new film…
Like Comment Share
Trailer — Bones Brigade: An Autobiographybonesbrigade.com
BONES BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
2
Jing Yee@jiiiiiing
Have you seen Animal Chin?
animalch.in/N4dx
Jonathan Cowperthwait@cowperthwait
What came of the Bones Brigade
guys? Oh, look: animalch.in/K4z
Stacy Peralta shared a link.August 8
Lot of history covered here…
Like Comment Share
Trailer — Bones Brigade: An Autobiographybonesbrigade.com
BONES BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
clicks
19conversions
$0
re-shares
Fred McIntyre shared a link.August 9
Be sure to check out our friends’ new film…
Like Comment Share
Trailer — Bones Brigade: An Autobiographybonesbrigade.com
BONES BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
5
Jing Yee@jiiiiiing
Have you seen Animal Chin?
animalch.in/N4dx
Stacy Peralta shared a link.August 8
Lot of history covered here…
Like Comment Share
Trailer — Bones Brigade: An Autobiographybonesbrigade.com
BONES BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
clicks
112conversions
$270
Kirk Bashwiner shared a link.August 10
Oh man, hella rad
Like Comment Share
Trailer — Bones Brigade: An Autobiographybonesbrigade.com
BONES BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Curtis Shoung@curtisshoung
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
Colleen Cowperthwait shared a link.August 10
Looking forward to this!!!!!
Like Comment Share
Trailer — Bones Brigade: An Autobiographybonesbrigade.com
BONES BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Kirk Bashwiner shared a link.August 10
Oh man, hella rad
Like Comment Share
Trailer — Bones Brigade: An Autobiographybonesbrigade.com
BONES BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Curtis Shoung@curtisshoung
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
Colleen Cowperthwait shared a link.August 10
Looking forward to this!!!!!
Like Comment Share
Trailer — Bones Brigade: An Autobiographybonesbrigade.com
BONES BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Jing Yee@jiiiiiing
Have you seen Animal Chin?
animalch.in/N4dx
Jonathan Cowperthwait@cowperthwait
What came of the Bones Brigade
guys? Oh, look: animalch.in/K4z
Fred McIntyre shared a link.August 9
Be sure to check out our friends ’ new film…
Like Comment Share
Trailer — Bones Brigade: An Autobiographybonesbrigade.com
BONES BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Stacy Peralta shared a link.August 8
Lot of history covered here…
Like Comment Share
Trailer — Bones Brigade: An Autobiographybonesbrigade.com
BONES BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Edmund Carl shared a link.August 10
Thinking of Colleen and Sarah-Doe.
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Macklemore@4realzyo
DOOOD check it animalch.in/nU3
re-shares
8clicks
237conversions
$541
Stacy Peralta shared a link.August 8
Lot of history covered here…
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade.com
BONES BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Kirk Bashwiner shared a link.August 10
Oh man, hella rad
Like Comment Share
Trailer — Bones Brigade: An Autobiographybonesbrigade.com
BONES BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Curtis Shoung@curtisshoung
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
Colleen Cowperthwait shared a link.August 10
Looking forward to this!!!!!
Like Comment Share
Trailer — Bones Brigade: An Autobiographybonesbrigade.com
BONES BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Jing Yee@jiiiiiing
Have you seen Animal Chin?
animalch.in/N4dx
Jonathan Cowperthwait@cowperthwait
What came of the Bones Brigade
guys? Oh, look: animalch.in/K4z
Fred McIntyre shared a link.August 9
Be sure to check out our friends ’ new film…
Like Comment Share
Trailer — Bones Brigade: An Autobiographybonesbrigade.com
BONES BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Edmund Carl shared a link.August 10
Thinking of Colleen and Sarah-Doe.
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Macklemore@4realzyo
DOOOD check it animalch.in/nU3
Kirk Bashwiner shared a link.August 10
Oh man, hella rad
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIG ADE: An A utobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Jonathan Cowperthwait@cowperthwait
What came of the Bones Brigade
guys? Oh, look: animalch.in/K4z
Colleen Cowperthwait shared a link.August 10
Looking forward to this!!!!!
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIGADE: An A utobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Curtis Shoung@curtisshoung
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
Edmund Carl shared a link.August 10
Thinking of Colleen and Sarah-Doe .
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIGADE: An A utobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Cole Birwin@cole_in_SF
BONES BRIGADE: AN
AUTOBIOGRAPHY is gonna be so
good. animalch.in/3Kx
Kevin Stazey@kevkeveatfood
What do you get when you mak e a
movie with Tony Hawk and Stacy
Peralta and… animalch.in/Hh6
Macklemore@4realzyo
DOOOD check it animalch.in/nU3
Curtis Shoung@curtisshoung
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
Edmund Carl shared a link.August 10
Thinking of Colleen and Sarah-Doe .
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIGADE: An A utobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Cole Birwin@cole_in_SF
BONES BRIGADE: AN
AUTOBIOGRAPHY is gonna be so
good. animalch.in/3Kx
Kevin Stazey@kevkeveatfood
What do you get when you mak e a
movie with Tony Hawk and Stacy
Peralta and… animalch.in/Hh6
Macklemore@4realzyo
DOOOD check it animalch.in/nU3
Kirk Bashwiner shared a link.August 10
Oh man, hella rad
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIG ADE: An A utobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Jonathan Cowperthwait@cowperthwait
What came of the Bones Brigade
guys? Oh, look: animalch.in/K4z
Colleen Cowperthwait shared a link.August 10
Looking forward to this!!!!!
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIG ADE: An A utobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Curtis Shoung@curtisshoung
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
Edmund Carl shared a link.August 10
Thinking of Colleen and Sarah-Doe .
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIG ADE: An A utobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Cole Birwin@cole_in_SF
BONES BRIGADE: AN
AUTOBIOGRAPHY is gonna be so
good. animalch.in/3Kx
Kevin Stazey@kevkeveatfood
What do you get when you mak e a
movie with Tony Hawk and Stacy
Peralta and… animalch.in/Hh6
Macklemore@4realzyo
DOOOD check it animalch.in/nU3
Curtis Shoung@curtisshoung
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
Edmund Carl shared a link.August 10
Thinking of Colleen and Sarah-Doe .
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIG ADE: An A utobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Cole Birwin@cole_in_SF
BONES BRIGADE: AN
AUTOBIOGRAPHY is gonna be so
good. animalch.in/3Kx
Kevin Stazey@kevkeveatfood
What do you get when you mak e a
movie with Tony Hawk and Stacy
Peralta and… animalch.in/Hh6
Macklemore@4realzyo
DOOOD check it animalch.in/nU3
Kirk Bashwiner shared a link.August 10
Oh man, hella rad
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIG ADE: An A utobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Jonathan Cowperthwait@cowperthwait
What came of the Bones Brigade
guys? Oh, look: animalch.in/K4z
Colleen Cowperthwait shared a link.August 10
Looking forward to this!!!!!
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIGADE: An A utobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Curtis Shoung@curtisshoung
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
Edmund Carl shared a link.August 10
Thinking of Colleen and Sarah-Doe .
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIGADE: An A utobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Cole Birwin@cole_in_SF
BONES BRIGADE: AN
AUTOBIOGRAPHY is gonna be so
good. animalch.in/3Kx
Kevin Stazey@kevkeveatfood
What do you get when you mak e a
movie with Tony Hawk and Stacy
Peralta and… animalch.in/Hh6
Kirk Bashwiner shared a link.August 10
Oh man, hella rad
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIG ADE: An A utobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Jonathan Cowperthwait@cowperthwait
What came of the Bones Brigade
guys? Oh, look: animalch.in/K4z
Colleen Cowperthwait shared a link.August 10
Looking forward to this!!!!!
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIGADE: An A utobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Curtis Shoung@curtisshoung
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
Edmund Carl shared a link.August 10
Thinking of Colleen and Sarah-Doe .
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIGADE: An A utobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Cole Birwin@cole_in_SF
BONES BRIGADE: AN
AUTOBIOGRAPHY is gonna be so
good. animalch.in/3Kx
Kevin Stazey@kevkeveatfood
What do you get when you mak e a
movie with Tony Hawk and Stacy
Peralta and… animalch.in/Hh6
Macklemore@4realzyo
DOOOD check it animalch.in/nU3
Curtis Shoung@curtisshoung
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
Edmund Carl shared a link.August 10
Thinking of Colleen and Sarah-Doe .
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIGADE: An A utobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Cole Birwin@cole_in_SF
BONES BRIGADE: AN
AUTOBIOGRAPHY is gonna be so
good. animalch.in/3Kx
Kevin Stazey@kevkeveatfood
What do you get when you mak e a
movie with Tony Hawk and Stacy
Peralta and… animalch.in/Hh6
Macklemore@4realzyo
DOOOD check it animalch.in/nU3
Kirk Bashwiner shared a link.August 10
Oh man, hella rad
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIG ADE: An A utobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Jonathan Cowperthwait@cowperthwait
What came of the Bones Brigade
guys? Oh, look: animalch.in/K4z
Colleen Cowperthwait shared a link.August 10
Looking forward to this!!!!!
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIG ADE: An A utobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Curtis Shoung@curtisshoung
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
Edmund Carl shared a link.August 10
Thinking of Colleen and Sarah-Doe .
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIG ADE: An A utobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Cole Birwin@cole_in_SF
BONES BRIGADE: AN
AUTOBIOGRAPHY is gonna be so
good. animalch.in/3Kx
Kevin Stazey@kevkeveatfood
What do you get when you mak e a
movie with Tony Hawk and Stacy
Peralta and… animalch.in/Hh6
Cole Birwin@cole_in_SF
BONES BRIGADE: AN
AUTOBIOGRAPHY is gonna be so
good. animalch.in/3Kx
Kevin Stazey@kevkeveatfood
What do you get when you mak e a
movie with Tony Hawk and Stacy
Peralta and… animalch.in/Hh6
Edmund Carl shared a link.August 10
Thinking of Colleen and Sarah-Doe .
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIG ADE: An A utobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Curtis Shoung@curtisshoung
Can’t wait for #tonyhawk’s new
#movie: animalch.in/9X3
Edmund Carl shared a link.August 10
Thinking of Colleen and Sarah-Doe.
Like Comment Share
Trailer — Bones Brigade: An A utobiographybonesbrigade .com
BONES BRIGADE: An Autobiography chronicles
the unmatched life and times of the premier
skate team of the 1980s.
Cole Birwin@cole_in_SF
BONES BRIGADE: AN
AUTOBIOGRAPHY is gonna be so
good. animalch.in/3Kx
Kevin Stazey@kevkeveatfood
What do you get when you mak e a
movie with Tony Hawk and Stacy
Peralta and… animalch.in/Hh6
Macklemore@4realzyo
DOOOD check it animalch.in/nU3
re-shares
68clicks
1789conversions
$4329
clicks
777
clicks
777
pageviews
3978
followers
5
comments
13
pageviews
3978
followers
5
comments
13
clicks
777
clicks
777
pageviews
3978
followers
5
comments
13
clicks122
pageviews126
follower
1comment
1
Analytics Tools – Campaign
Optimization • What it is: Analytics Tools collect data about consumer interactions with a brand's
interactive properties or marketing activities and provide tools to help those brands
optimize towards improved results.
• Why It’s Important:
• The typical Internet user is served 1,707
display ads per month
• Users are up to 21 times more likely to click on
a viewable ad
• A 40% improvement in ad viewability can
produced a 75% increase in sales life
2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
Go Beyond Viewability
Get SEEN
Today, you are more likely to …
Than click on a banner ad.
Climb Mount Everest Win the Mega Millions Sign up for &
complete Navy Seal
training
Source: http://www.businessinsider.com/its-more-likely-you-will-survive-a-plane-crash-or-win-the-lottery-than-click-a-banner-ad-2011-6?op=1
You are served 1,707 display ads per month
Only 46% of which have any potential to be viewed.
Served
Viewable
Seen
And of viewable ads, only 49% are ever actually SEEN
Truth is that in-screen isn’t Seen. And Viewability was just a start…
2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
Viewable
In-Screen
"Applying Sticky's
tracking to our digital
media campaigns is
helping us to optimize
and increase our ROI on
digital marketing
investments in some
campaigns up to 25
percent.”
Krister Karjalainen
Head of Digital
Procter & Gamble Nordics
2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
But don’t take my word for it
69
68 % seen
Time on: 1.2 sec
55 % seen
Time on: 1 sec
65 % seen
Time on: 1.0 sec
100 % seen
Time on: 3.5 sec
30 % seen
Time on: 0.5 sec
1
3 4
2 5
Wonder how we do it?
“Seeing” is the new standard that’s helping marketers better optimize
2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
When you optimize by “Seen”
consumers spend more time with your brand
71
2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
L’ Oréal leveraged Sticky to test premium placements across
publishers…
2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
Low Medium High
Impact
Hig
h
Lo
w
Me
diu
m
35.1%
14.7%
8.2%
42.0%
Co
st
Per
Vie
w
As a result, they were able to exceed brand goals at no additional cost
2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary
B rand Site P lacement B udget Impressio ns nC P M nC P V VI% ImpactVerif ied
Impressio ns
Verif ied
T ime (h)
Garnier Amelia.se Panorama - 980x300 82 130 kr 1 066 625 77 kr 100 kr 77% 2.6 821 301 593
Garnier Amelia.se Overlay - 980x1500 16 024 kr 106 827 150 kr 150 kr 100% 3.2 106 827 95
Garnier Damernas.se Panorama - 980x300 68 687 kr 892 039 77 kr 208 kr 37% 1.0 330 054 92
Garnier Damernas.se Overlay - 980x1500 28 766 kr 191 775 150 kr 349 kr 43% 1.1 82 463 25
T o tal 195 607 kr 2 257 266 87 kr 146 kr 1 340 646 805
Seen impressions Average CPV Total time spent with brand 35% 26%
68%
Sticky gets you Seen
Potential to be seen, is not seen
Optimize branding campaigns for better ROAS
Get the ROI online originally promised
Negotiate better CPM’s with publishers
Stop wasting money on invisible ads
Get more brand lift
Performance gains of 25-85%
Want better results? Come see me
Ephraim (Jeff) Bander
President
Twitter:@Stickyadman
Skype: Ephraim.Bander613
+917-523-0007
THANK YOU
Jessica Joines
Founder/Managing
Partner
Digital Media Review
Joe Zahtila
GM, North America
Qriously
Michael Mathieu
Chairman/CEO
SET
Fred McIntyre
CEO
awe.sm
Jeff Bander
President
Sticky