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Benefits, Barriers and Best Practices of Social Media in Healthcare
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BENEFITS, BARRIERS AND BEST
PRACTICES OF SOCIAL MEDIA IN
HEALTHCARE
Pamela Katz Ressler, RN, MS, HN-BC
Stress Resources, LLC
University of Massachusetts, Boston
Tufts University
May 11, 2011
WOULD FLORENCE NIGHTINGALE BE
USING SOCIAL MEDIA TODAY?
Overview of Social Media
Benefits
Barriers
Best Practices and Tips
VICTORIAN INTERNET
"What hath God wrought."
The first North American telegraph line was established
between Baltimore and Washington, with the inaugural
message transmitted on May 24, 1844:
THE INSTANTANEOUS HIGHWAY OF THOUGHT
DEMOGRAPHICS: WHO IS ONLINE?
79% of all U.S. adults are online and increasing rapidly
83% of those online search for health/medical information
Seniors (over 65) are among the fastest growing new user group on the internet
As of July 2010, 762 hospitals in the U.S. were using social media tools (total of 1581 social media accounts)
In Sept 2006 there were 10 hospitals nationwide using any form of social media
Micro-blogging platform
200 Million Twitter accounts
Started in March 2006
Entries or “tweets” 140 characters in length
Fast and easy to update
Can easily be used on mobile devices
Best used for rapid response or time sensitive information
Searchable by topic or content
500+ Million users and rapidly growing
Launched in 2004, but only for college students
In 2006, opened to anyone over 13 years old with an email address
Personal networking site
Growing use by professionals and organizations
Can join groups with common interests
You can have both a personal and professional presence on Facebook by having a “page” as well as a “profile”
PROFESSIONAL FACEBOOK PAGE
PROFESSIONAL FACEBOOK PAGE
PROFESSIONAL FACEBOOK PAGE
Largest online professional networking site with over 100 Million
users
On LinkedIn you can:
Share your CV or resume
Manage professional relationships
Join groups of similar interests
Follow companies or organizations
Share publications or slides
Connect with former colleagues
Network
Expand your professional online presence
ANA IS ENGAGED IN SOCIAL MEDIA
BARRIERS
Privacy Always use privacy controls on your personal social media
accounts
Understand that anything you post on the internet stays on the
internet
Use professional pages versus personal profiles for social media
– it is OK for you to direct patients, students or business
associates to your professional sites
Patient Confidentiality HIPAA applies to social media
Never post pictures of patients or body parts
Avoid dates or time frames
Never post identifying information
Generalize
PAM’S POSTING RULE
Before you post, always ask yourself….
“Would I want my mother
or my boss to read this?”
Remember…what goes on the internet stays
on the internet
PROPOSED: ANA SOCIAL MEDIA POLICY
1. Patient privacy is a fundamental ethical and legal obligation of nurses. Nurses must observe standards of patient privacy and confidentiality at all times and in all environments, including online. Nurses must not transmit or place online individually identifiable patient information. The nurse’s primary commitment is to the patient and nurses are ethically required to practice with compassion and respect for the inherent dignity and worth of every individual
.
2. Nurses who interact with patients on social media must observe ethically prescribed patient –nurse professional boundaries. The precepts guiding nurses in these matters are no different online than they are in person.
3. Nurses should take advantage of privacy settings available on many social networking sites in their personal online activities, and seek to separate their personal and professional sites and information online.
PROPOSED: ANA SOCIAL MEDIA POLICY
4. Use of privacy setting and separation of personal and
professional information online does not guarantee, however, that
information will not bleed through or be repeated in less protected
forums. Therefore, it is prudent for the nurse to evaluate all his or
her postings with the potential for patient, colleague, or employer
viewing in mind. Online content and behavior has the potential to
either enhance or undermine not only the individual nurse’s
career, but also the nursing profession.
5. Nurses who view content posted by a colleague that is
unprofessional or that potentially violates ethical or legal
obligations should first bring the questionable content to the
attention of the individual, so that the individual can take
appropriate action. If the posting is egregious enough or if the
individual does not remove the posting, the nurse has the
obligation to report the matter to supervisors or other authorities.
COMMENT ON ANA PRINCIPLES OF SOCIAL
NETWORKING AND THE NURSE UNTIL JUNE 9, 2011
BEST PRACTICES: HOW TO EFFECTIVELY
USE SOCIAL MEDIA
Collaborate
Connect
Network
Contribute
Organize
Research
Educate
Listen
Engage
WHAT ARE SOME HEALTHCARE USES FOR
TWITTER?
Disaster alerting and response
Drug safety alerts from the Food and Drug Administration
Flu vaccine availability
Diabetes management (blood glucose tracking)
Rare diseases tracking and resource connection
Broadcasting infant care tips to new parents
Shift-bidding for nurses and other healthcare professionals
APRIL 27, 2011
WHAT WOULD YOU DO?
No cell phone (cell towers are overloaded or down) – some
texting capabilities
No landlines
No electricity
Less than ½ tank of gas
Gas stations in the immediate area closed due to lack of
electricity for pumps
Where to get gas to evacuate the area?
TWITTER RESPONSE WITHIN 10
MINUTES OF REQUEST
TWITTER @CDCEMERGENCY
TIPS TO GET STARTED USING SOCIAL
MEDIA
LinkedIn (www.linkedin.com) Set up a LinkedIn basic
profile and search for colleagues who may already be
using LinkedIn. Search on LinkedIn for organizations
or groups of which you are already a member and
connect.
Connect on ANA NurseSpace (www.ananursespace.org)
to discuss current hot topics in nursing or to start your
own discussion group.
TIPS TO GET STARTED USING SOCIAL
MEDIA
Facebook (http://facebook.com) sign up for a personal account
and make sure to set privacy controls. Then sign up for a
“page” which is a professional persona. You will be the
administrator of your “page”. Note that it is necessary to have
a personal account to take part in Facebook Groups.
Twitter (http://twitter.com) sign up for an account, choose a
screen name (@name) and follow some nursing content
providers such as:
@nursingworld
@AmJNurs
@RNchat
SOME NURSING RELATED SITES TO FOLLOW
Facebook ANA www.facebook.com/AmericanNursesAssociation
ANA OJIN (Online Journal of Nursing Issues) www.facebook.com/ANAOJIN
Children’s Hospital Boston www.facebook.com/ChildrensHospitalBoston
Mayo Clinic www.facebook.com/MayoClinic
Robert Wood Johnson Foundation www.facebook.com/RobertWoodJohnsonFoundation
UMass Boston’s College of Nursing and Health Sciences www.facebook.com/umassbostoncollegeofnursingandhealthsciences
SOME NURSING RELATED SITES TO FOLLOW
Twitter CDC (Centers for Disease Control and Prevention
Emergency Preparedness: @CDCemergency
Health and Safety: @CDCgov
Flu updates: @CDCflu
Interdisciplinary Nursing Quality Research Institute @INQRIProgram
Mayo Clinic @mayoclinic
Future of Nursing @FutureofNursing
UMass Boston CNHS @umassbostoncnhs
American Nurses Association @nursingworld
RESOURCES TO LEARN MORE ABOUT
SOCIAL MEDIA IN HEALTHCARE
Ressler, P.K. & Glazer, G. (2010, 22 Oct) Legislative: Nursing’s Engagement in Health Policy and Healthcare through Social Media. Online Journal of Issues in Nursing (OJIN), Vol. 16, No.1.
Fraser, R. (2011) The Nurse’s Social Media Advantage: How Making Connections and Sharing Ideas Can Enhance Your Nursing Practice. Sigma Theta Tau International, Indianapolis, IN
http://social-media-university-global
http://socialmedia.mayoclinic.org/
http://www.pewinternet.org/topics/Health.aspx
http://webcomm.tufts.edu/?pid=25&c=38
CONNECT WITH ME
Pamela Katz Ressler, RN, MS, HN-BC
Email: [email protected]
Website: www.StressResources.com
Blog: www.PamRessler.blogspot.com
Facebook: www.facebook.com/StressResources
Twitter: @pamressler and @stressresources
LinkedIn: www.linkedin.com/in/pamelakatzressler
YouTube: www.youtube.com/StressResources
THANK YOU
QUESTIONS?
