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The Care & Feeding of a Leader: The Evolution of Successful Entrepreneurship. Leadership, especially thought leadership, is a foregone conclusion in the the iEra we live in at present. Trends in entrepreneurship and mobile technology are quickly changing the “rules of the game”; how we handle the continuing seesaw of supply/ demand, how we communicate, and how we orchestrate global, meaningful, and economic change. The Social Entrepreneurship movement is is growing rapidly, in lockstep with, or as an offshoot of the startup movement. Why? Because people are increasingly hungry to reclaim their humanity and bring out the best in themselves and others. It begins with an idea that gains momentum, spurs key "chess players" to make a move, and subsequently change the face of history. When done right, thought leadership can enhance one's balancing of humanity vs. technology, nourish one's cerebral thought processes with one's emotional attunement, and propel a person's career trajectory. This is especially true of entrepreneurship today.
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NICE Initiative for Female Entrepreneurship: White Paper 3
By Penina Rybak MA/CCC-SLP, TSHH
Founder/CEO Socially Speaking LLC
Director: The NICE Initiative
The Care and Feeding of a Leader; The Evolution of a Successful
Entrepreneur,
“It is our choices that show what we truly are, far more than our abilities.” — JK Rowling
“Innovation distinguishes between a leader and a follower.”— Steve Jobs
Leadership, especially thought leadership, is a foregone conclusion in the the iEra we live in at present. Trends in entrepreneurship and mobile technology are quickly changing the “rules of the game”; how we handle the continuing seesaw of supply/demand, how we communicate, and how we orchestrate global, meaningful, and economic change. The Social Entrepreneurship movement is is growing rapidly, in lockstep with, or as an offshoot of the startup movement. Why? Because people are increasingly hungry to reclaim their humanity and bring out the best in themselves and others. It begins with an idea that gains momentum, spurs key "chess players" to make a move, and subsequently change the face of history.
It’s time to foster more human rights activism, philanthropy, social entrepreneurship, and empathy; all of which need to be interwoven and embedded into one's leadership/thought leadership; one of the most meaningful legacies a person can leave behind. Thought leadership is not only a digital marketing tactic and CEO's strategy to provide a bird's eye view into company culture. It is not only a way for writers/authors to get on a soapbox, to stand out and showcase their genius (or lack thereof).
When done right, thought leadership can enhance one's balancing of humanity vs. technology, nourish one's cerebral thought processes with one's emotional attunement, and propel a person's career trajectory. This is especially true of entrepreneurship today.
An entrepreneur has real impact when displaying both architectural prowess (planning) and eloquent artistry (execution and storytelling), sensitivity, and grace. All are needed to propel one’s balance of humanity with technology and intellectual honesty with emotional attunement. Both are needed for successful entrepreneurs to solve real problems, and incidentally profit from creative disruptive innovation.
The greatest leaders first learned about their own potential by being moved by the Story of others and seeing patterns in that “voice”, helping them find their own. That is the
© 2013 Penina Pearl Rybak, Socially Speaking LLC, All Rights Reserved
essence of Theory of Mind and Emotional Attunement, two neuro-cognitive processes which facilitate collaboration and creativity. These are attributes female entrepreneurs have in spades, and need to remember are significant assets that can spur change.
Fostering change; economic, social, educational, and technological, is as much an internal thought process and emotive experience as it is an external marketing campaign. It begins with being influenced by virtual mentorship, and using those lessons to connect the dots and plant seeds for your own entrepreneurial trajectory.
Real mentorship is crucial and needed, but virtual mentorship i.e. thought leadership forums (books, stories, seminars, blogs, social media marketing campaigns done with emotion, depth, and humor) is invaluable. It give the competitive, solitary, emotionally fragmented and sometimes grueling nature of entrepreneurship its wings to be free, and be more in touch with humanity.
Real leadership starts with the pursuit of competency in one’s field of expertise, especially with regard to entrepreneurship.
Partial Excerpt from Chapter 4 of My Book:
The NICE Reboot: How to Become a Better Entrepreneur-How to Balance Your Humanity & Technology in Today’s Startup Culture (Maven House Press, January 2014):
Penina’s Pointers
Suggestions for Building Entrepreneurial Competency
1. Be educated. Learn and achieve in your chosen field. Specialize in your chosen field, and practice in that field for as long as it takes to establish proficiency and familiarity with best practices. Start small and find opportunities to slowly branch out. Tie your knowledge to your business practices. Learn new things and new business practices—online, in workshops, in books. Share what you’ve learned with others. Work to gain your credentials and street cred over time via networking, physically and digitally. Find a mentor, maybe a few.
2. Be heard. Establish your service or product and target your niche market. Write trade articles and thought-provoking comments for other people’s writings online, choosing wisely where to let your voice be heard. When giving presentations and sales pitches remember: Use the positive language of emotional attunement, change, and humor to further your brand.
© 2013 Penina Pearl Rybak, Socially Speaking LLC, All Rights Reserved
3. Be seen. Build a figurative topiary—a visually appealing execution of your business plan—and nurture it. • Communicate with prospective clients and seasoned ones who already know you. • Organize your internal and external paper trail for better time management. • Use technology and social media to create a visible digital footprint for your company.• Choose to accept or decline venture capital and handle your bootstrapping adventures well—financially, mentally, and ethically.
4. Be respected. Learn the theory of multiple intelligences and think how your strengths are your assets. How honing your perspective can help you transition from a me to a we mentality as needed. Be perceived as being empathic, a good reader of people, adaptable, timely, and multidimensional. Protect your physical and digital reputation.
5. Be bold. Keep up with the latest trends in your industry and in the technology arena. Look for patterns to help you have that eureka moment showing you how you can promote change. Creatively and systematically look to fill in a gap in the proverbial supply and demand seesaw that fuels any economy and global market. There has never been a better time to join the entrepreneurial revolution as a leader, not just a follower.
Penina Rybak MA/CCC-SLP, TSHHCEO Socially Speaking LLCDirector: The NICE Initiative for Female EntrepreneurshipLinkedIn Page: Penina Rybak http://www.linkedin.com/pub/penina-rybak/37/900/191Email: [email protected]: http://niceinitiative.comAbout.Me: http://about.me/NICE.Initiative/#Twitter: @PopGoesPeninaTumblr: The NICE Initiative http://niceinitiative.tumblr.comWordPress Blog for Book: http://niceinitiativeblog.wordpress.comPinterest: Peninaslp http://pinterest.com/peninaslp/the-nice-initiative-for-female-entrepreneurship-tb/Slideshare: http://www.slideshare.net/PeninaRybakMACCCSLPTFacebook: The NICE Initiative https://www.facebook.com/TheNiceInitiativeForFemaleEntrepreneurshipGoogle +: The NICE Initiative http://google.com/+TheNICEInitiativeFemaleEntrepreneurshipYouTube: https://www.youtube.com/user/storytellergalVimeo: https://vimeo.com/user19684006Phone: (646) 820-5547
© 2013 Penina Pearl Rybak, Socially Speaking LLC, All Rights Reserved
