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Alain Couttolenc, Nielsen, Watch Leader Europe
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ALAIN COUTTOLENC NIELSEN OVERVIEW
The most complete understanding of consumers worldwide.
OUR MISSION
An uncommon sense of the consumer for faster, smarter, more confident decisions that drive growth
OUR PROMISE
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OUR REACH MATCHES YOUR PRIORITIES
100 + countries
5.9 billion consumers
25 million stores
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An example… > Multi-year contract
> 70+ year relationship > Multi-year contract > 50+ year relationship
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NIELSEN’S FOUNDATION
Providing…
Retail sale measurement of consumer goods in stores
Measurement of TV viewing, online surfing and mobile phone activity
To help…
Consumer packaged goods clients > Enhance sales and marketing > Optimize pricing and promotion > Monitor distribution and inventory
Media clients > Price advertising inventory > Maximize value of content > Plan, optimize and measure ad spending
What Consumers Buy What Consumers Watch
Nielsen information and insights are embedded in the operating disciplines of clients
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• Collect activity from 500,000+ consumers daily around the world
• Track and code 30,000 new ad images daily
• Strategic relationships (Google, Facebook)
• Track and Analyze Consumer Generated Media on 100+ MILLION sites
WATCH CAPABILITIES
TV 29 countries
ONLINE 46 countries
MOBILE 10 countries
• Measures ALL IN-HOME DEVICES
• Measures 290+ MILLION
panels from global TV households
• 100K meters in 35K homes
• Mobile surveys from 500,000+ consumers
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LONG-STANDING CUSTOMER RELATIONSHIPS
Buy Watch Best-in-class clients
> Over 20,000 clients
> Relationships with top 10 clients for over 30 years
> 70% recurring revenue
> No client more than 4% of 2009 revenue