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1
The Future Value Chain
A Consumer Goods Forum project
Nigel Bagley Global Customer
Development
•Principles:
•Engagement through
workshops
•Not a consultant report
•Ten year view
•Renew every two years
•Objective:
•Bring back a collective
vision to our industry
•Respond to the rapid
changes we saw in
the new century
2
Future Value Chain: Evolution
Follow up on 2016 Future Value Chain
Future consumer
2016 Future Supply Chain
New ways of working together
Information sharing
•Two global workshops
•Follow-up:
- 2016 Future Supply Chain
- Information Sharing report
- New Ways of Working
Together
2016
•Global workshop
•Asian workshops:
- Hong Kong
- Mumbai
- Japan2018
• Global workshop
• Regional workshops
- GS1 in Europe
• Country workshops:
- Netherlands
- France
- Mexico
2020 Building
Strategiesfor theNew
Decade
- US
- Australia
Building Strategies for a New Decade
SCAN FOCUS ACT
Trends Objectives Tactics
IND
US
TR
YL
EV
EL
CO
MP
AN
YL
EV
EL
Industry
Strategic
Objectives
Company
Strategic
Objectives
tren
ds
Global Programs
Regional Programs
Local Programs
1:1 Collaboration
Tactics
Competitive
Tactics
Industry
Collaboration Tactics
3
Key Trends
SCAN
Trends
tren
ds
SCAN
Trends
tren
ds
Increase of
Consumer ServiceDemand
Increase Importance
of Health & Wellness
Increase Impact of
Consumer TechnologyAdoption
Growing Consumer
Concern on
Sustainability
Natural resourcesbecoming scarce
Increase in
regulatorypressure
Shifting of
Economicpower
Rapid adoption of
Supply Chain Technology
Impact of next
generation ICT
Increased
Urbansisation
Aging population
Increased
spread of wealth
Changing Shopper
Changing Environment
Changing Technology
Changing Society
4
Increased Urbanisation• Impact on our industry:
• Challenges the retail model
• Major impact on supply chain logistics
• Consumer Storage
• Access to facilities and utilities
Changing SocietyAging Population
• Impact on our Industry:Impact on our Industry:
•• Pack SizePack Size
•• Store locationStore location
•• Health and WellnessHealth and Wellness
•• Taste BudsTaste Buds
•• Opportunity!Opportunity!
5
Increased Consumer Technology
• Challenges for our Industry:Challenges for our Industry:
•• Marketing to internet and mobile shoppersMarketing to internet and mobile shoppers
•• Focus on priceFocus on price
•• Who owns the consumer?Who owns the consumer?
Rising Cost of Carbon Fuel
6
Building Strategies for a New Decade
Industry
Strategic
Objectives
SCAN FOCUS ACT
Trends Objectives Tactics
IND
US
TR
YL
EV
EL
CO
MP
AN
YL
EV
EL Company
Strategic
Objectives
Global Programs
Regional Programs
Local Programs
1:1 Collaboration
Tactics
Industry
Collaboration Tactics
Competitive
Tactics
tren
ds
FOCUS
Objectives
Global Industry Strategic Objectives
Optimise a Shared Supply Chain
Make our Business More Sustainable
Engage with Technology-Enabled Consumers
Serve the Health & Wellbeing of Consumers
7
SCAN
Trends
IND
US
TR
YL
EV
EL
CO
MP
AN
YL
EV
EL Company
Strategic
Objectives
1:1 Collaboration
Tactics
Competitive
Tactics
tren
ds
Building Strategies for a New Decade
Industry
Strategic
Objectives
FOCUS ACT
Objectives Tactics
Global Programs
Regional Programs
Local Programs
Industry
Collaboration Tactics
FOCUS
Objectives
Global Industry Strategic Objectives
• Relevant Global CGF Industry Projects:
– Sustainability Strategic Pillar
• Global Packaging Project
• Deforestation
• GSCP
– Operational Excellence
• Share our Supply Chain
Make our Business More Sustainable
• Refrigeration
• Glossary
8
Global Industry Strategic Objectives
• Relevant Global CGF Industry Projects:
– Operational Excellence
• Connect Business Information
• Share our Supply Chain
Optimise a Shared Supply Chain
Global Industry Strategic Objectives
• Relevant Global CGF Industry Projects:
– Operational Excellence
• Focus on the Consumer
• Connect Business Information
• eMobile
Engage with Technology-Enabled Consumers
9
Global Industry Strategic Objectives
• Relevant Global CGF Industry Projects:
– Safety & Health
• Principles and Commitments
• Information and Education
Serve the Health & Wellbeing of Consumers
Building Strategies for a New Decade
Industry
Strategic
Objectives
FOCUS ACT
Objectives Tactics
Global Programs
Regional Programs
Local Programs
Industry
Collaboration Tactics
FOCUS
Objectives
10
SCAN
Trends
IND
US
TR
YL
EV
EL
CO
MP
AN
YL
EV
EL
tren
ds
Industry
Strategic
Objectives
Global Programs
Regional Programs
Local Programs
Industry
Collaboration Tactics
Company
Strategic
Objectives
1:1 Collaboration
Tactics
Competitive
Tactics
Building Strategies for a New Decade
FOCUS ACT
Objectives Tactics
FOCUS
Objectives
How Robust is Your Strategy ?
Changing Society
• Are your products solving the health crisis… or creating it ?
• Do you know how the aged will shop and consume in
10 years?
• Do you know where you will get your labor force once
your current labor force retires?
• How will you efficiently serve (underserved) customers
in emerging markets?
• Are your products tailored to urban living?
Changing environment
• Are you able to guarantee sustainable sourcing?
• What are your strategies to address soaring fuel
prices?
• Are you ready for the climate change: do you have
contingency plans for extreme climatic disruptions ?
• Do you have programs in place to address restrictions on truck emissions, access to urban zones, noise pollution?
• Do you have a strategy to work with government ?
Changing Technology
• How do you survive a negative Facebook viral fan page?
• How do you create transparency with consumers while maintaining control?
• Do you know who else is providing information to consumers on your products?
• Is IT really helping to grow and sustain the business ?
Changing Shopper
• How is your company ‘dealing’ with informed expert/ mis-informed shopper?
• Is your company ready to have a meaningful dialogue with millions of individual shoppers ?
• Can your company handle cashless payments?
• Is your company differentiating between a ‘shopper’ and ‘consumer’?
11
Conclusions
• To be ready for 2020 (and 2018 and 2016) we need to increase the collaboration across our industry
• You – the Manufacturers and Retailers in Asia –need to fully support the industry programmesthat are underway in ECR AP and in your country
• Challenge your company – manufacturer, retailer or service provider – on how prepared they are for 2020
• Use the Future Value Chain process to develop a strategy and tactical plan that responds to the external shopper, consumer and society trends
The Future
Value ChainA Consumer Goods Forum project
Nigel Bagley
Global Customer
Development