Nigeria state of digital media 2014

STATE OF DIGITAL MEDIA

NIGERIA TERRAGON GROUP

2014

NIGERIA

Total Population Urban Rural 174,507,539 Mobile Internet Users Internet Penetration 65,813,890 Mobile Subscribers Mobile Penetration 129,391,392

50% 50%

32.9%

74.1%

Source: Population: CIA World Factbook Est. (2013) Internet: ITU, June 3013 Mobile Subscribers: NCC, April, 2014

POPULATION

Source: CIA World FactBook Est. July, 2013

CURRENT POPULATION OF NIGERIA

174,507,539

NIGERIA’S ANNUAL GROWTH RATE IS 2.54%...

…UP FROM 2.33% IN 2012


MEDIAN AGE OF NIGERIA’S POPULATION IS 17 YEARS AND 9 MONTHS…


…DOWN FROM 19 YEARS AND 3 MONTHS IN 2012


FOR EVERY FEMALE, THERE ARE 1.01 MALES

DOWN FROM 1.04 MALES IN 2012


50% OF THE NIGERIANS LIVE IN URBAN AREAS

Source: Wikipedia

INTERNET

NIGERIA HAS AN INTERNET PENETRATION OF

32.9% &

A BROADBAND PENETRATION OF

6%

Source: ITU, June 2013 The Nigerian National Broadband Plan 2013-2018 Penetration rate is the percentage of active internet/broadband users for a given population

Source: http://www.netindex.com/download/2,59/Nigeria/

AVERAGE BROADBAND SPEED IN NIGERIA IS

4.8MBPS

Source: http://www.netindex.com/download/2,59/Nigeria/

WITH A SPEED OF 4.9MBPS, LAGOS HAS THE

HIGHEST BROADBAND SPEED IN NIGERIA, FOLLOWED BY ABUJA – 4.4MBPS & RIVERS – 4.1

MBPS

NIGERIA STILL HAS THE LARGEST INTERNET POPULATION IN AFRICA AND IS 8TH IN THE

WORLD

…UP FROM 11TH IN 2012

Source: Wikipedia

78% OF NIGERIAN NETIZENS ACCESS THE INTERNET EVERYDAY . . .

Source: Terragon Insights 2014

. . .67% SPEND 1 TO 3 HOURS ON THE INTERNET DAILY.


…AND 92% ACCESS THE INTERNET VIA A MOBILE DEVICE


MOBILE INTERNET HITS STILL OUT-NUMBER DESKTOP INTERNET HITS

MOBILE DESKTOP

Source: gs.statcounter.com May 2014

69.74% 26.24% TABLET

4.02%

TOP ONLINE ACTIVITES IN NIGERIA


26% 31% 18% 17% SEARCH SOCIAL MEDIA DOWNLOADS EMAIL

KNOWLEDGE SEEKING

22%

SCHOOL & EDUCTION

20%

SPORTS

13%

JOBS

31%

NEWS


INTERNET ACTIVITIES BY PLATFORM- MAJOR POINT OF ACCESS

Source: Terragon Insights, 2014

84%

88%

86%

60%

87%

92%

12%

4%

10%

35%

9%

5%

4%

7%

4%

5%

3%

3%

EMAILS

IM

CONTENT DOWNLOADS

INTERNET SHOPPING

SEARCH FOR INFORMATION

SOCIAL MEDIA

MOBILE

DESKTOP

OTHERS

SOCIAL MEDIA

Source: Data from the social media sites

SOCIAL MEDIA SITES IN NUMBER

(REGISTERED USERS) 1.6M

12.6M

1.2M

10.2M

8M

6M


40% OF NIGERIAN NETIZENS ARE VERY ACTIVE

ON SOCIAL MEDIA

SOCIAL MEDIA ACTIVITES IN NIGERIA

Chat

Comment

Share/Re-tweet/Re-post

Post a Picture

Like

Updates/Tweets

78%

55%

39%

33%

52%

40%


MOBILE USAGE

ACTIVE MOBILE SUBSCRIPTION IN NIGERIA:

129,391,392. . .

Source: NCC, April 2014

Source: Based on data from NCC – February 2013 & 2014

. . .WITH A GROWTH RATE OF 11% BETWEEN

2013 & 2014

MOBILE PENETRATION IN NIGERIA:

74.1%

UP FROM 60.01% IN 2013

Source: Based on data from Nigerian Communication Commission and CIA World FactBook

75% OF ADULTS LIVING IN URBAN AREAS AND

39% OF ADULTS LIVING IN RURAL AREAS

HAVE ACCESS TO A PRE-PAID MOBILE PHONE

Source: Mobile Money and Telco Regulation In Nigeria, September 2013

Source: Based on data from Nigerian Communication Commission,

ACTIVE MOBILE INTERNET SUBSCRIPTIONS IN NIGERIA:

65,813,390

37% OF MOBILE INTERNET HITS COME FROM FEATURE PHONES.

DOWN FROM 60% IN 2013

Source: gs.statcounter.com May 2014

Source: gs.statcounter.com

4.1% (‘14)

4.4% (‘14)

7.1% (‘14)

25.4% (‘14)

SHARE OF MOBILE INTERNET BY OPERATING SYSTEM

1.8% (‘13)

5.6% (‘13)

17.2% (‘13)

12.4% (‘13)

ONLINE SHOPPING

ONLINE SHOPPING

63% OF NIGERIAN NETIZENS HAVE BOUGHT

SOMETHING ONLINE

UP FROM 15% IN 2013


60% OF NETIZENS REPORTED THEY CARRIED

OUT THEIR PURCHASES WITH THEIR MOBILE DEVICES.


86% CARRIED OUT RESEARCH ON THE

PRODUCT/SERVICES BEFORE MAKING THE

PURCHASE. 80% OF THE RESEARCH WAS

CARRIED OUT ON MOBILE DEVICES


WHERE PRODUCT RESEARCH STARTS FROM:

58%

17%

9%

12%

4%

Search Engines

Friends/Family on Social Media

Retailer Website (Jumia/Konga)

Company's website

Review Website


AIRTIME, COMPUTER/PHONE ITEMS AND GAMES (CONSOLES, DISKS AND ACCESSORIES) ARE THE MOST COMMON PURCHASES MADE

ONLINE


WHILE ONLY 65% OF INTERNET SHOPPERS

WERE CALLED BACK AFTER DELIVERY, 82% SAID THEY WILL LIKE TO BE CONTACTED AFTER

DELIVERY


IND

UST

RY

STA

TISI

TIC

S MOBILE NUMBER

PORTABILITY

MOBILE MONEY

MOBILE NUMBER PORTABILITY

SINCE INCEPTION -APRIL 2013, AIRTEL HAS RECORDED THE HIGHEST NUMBER OF PORT-IN

INCIDENTS, ACCOUNTING FOR 46.3% OF TOTAL PORT-IN INCIDENTS.

MTN RECORED THE HIGHEST PORT-OUT

INCIDENTS, ACCOUNTING FOR 45.8% OF MOBILE SUBSCRIBERS THAT PORTED TO

ANOTHER NETWORK.

Source: Based on Data from NCC: May 2013 - February 2014

MOBILE NUMBER PORTABILITY PERCENTAGE OF PORT-IN INCIDENCE


13.4% 33.6% 42.3% 6.72%


MOBILE NUMBER PORTABILITY PERCENTAGE OF PORT-OUT INCIDENCE

15.6% 10.8% 26.4% 47.8%


SINCE COMMENCEMENT OF MOBILE MONEY OPERATIONS IN 2012, THERE HAVE BEEN ABOUT

• 9,989,296 MOBILE MONEY SUSCRIBERS

• 67,494 AGENTS ENROLLED….

• . . OVER 11 MILLION TRANSACTIONS. . .

• AND A TOTAL VALUE OF TRANSACTIONS OF OVER

105 BILLION NAIRA

MOBILE MONEY

January February March April May June July AugustSeptembe

rOctober

November

December

2012 44,271 70,175 97,749 114,300 140,185 162,895 179,431 218,220 210,923 256,958 301,601 500,980

2013 646,048 673,784 773,150 1,018,7 1,445,7 1,424,7 1,639,6

VOLUME OF TRANSACTIONS 2012/2013


January February March April May June July AugustSeptembe

rOctober

November

December

2012 241,425 325,569 514,523 1,078,2 1,731,0 2,117,3 2,279,8 2,618,8 2,361,6 4,100,2 6,054,9 8,085,1

2013 7,637,7 6,970,4 8,261,7 9,885,5 9,987,2 9,042,8 10,141,

VALUE OF TRANSACTIONS 2012/2013



THERE ARE 18 LICENSED MOBILE MONEY OPERATORS

http://www.readycash.com.ng/

http://www.gtbplc.com/

http://www.firstbankplc.com/

At Terragon Group, we pride ourselves as a new media business focused on Africa. We have built a strong competence across the new media ecosystem comprising mobile, online and content. Within digital we understand the interplay between content and

platform and we have business verticals that deliver on both components of the digital world.

Our knowledge base is founded on a bunch of individuals who are passionate about new ways of communicating, who love what they do, they seek out new ways of doing

what they love doing and who cannot stop shaking up the status quo. They are keen about finding solutions for clients and doing great work.

For more information on TERRAGON INSIGHTS 2014, email Eniola on [email protected]

If you’d like to chat with us on how we can help you, email [email protected] or [email protected]

Find out more at:

www.terragonltd.com www.twinpinenetwork.com

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Nigeria state of digital media 2014