Upload
yurivangeest
View
112
Download
0
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
Mobile Internet & Metaverse:
Now and Future
Nijenrode MasterClass – September 30th, 2008
Yuri van GeestSPRXmobileMobile Monday Amsterdam
10-04-23 1Making Mobile Magic
What Makes Him Tick?
10-04-23 2Making Mobile Magic
Key Events
10-04-23 3Making Mobile Magic
Key Events
10-04-23 4Making Mobile Magic
Een Schitterend Ongeluk – VPRO (1993)
10-04-23 5Making Mobile Magic
FilmFestival Rotterdam (IFFR)
Steve Mann/MIT
3 Passions
10-04-23 6Making Mobile Magic
1
3 Passions
10-04-23 7Making Mobile Magic
2
www.sprxmobile.com
www.mobilemonday.nl
www.emerce.nl
3 Passions
10-04-23 8Making Mobile Magic
3
We are a strategic, creative design consultancy specialized in mobile
Strategy and concepting for mobile
sites, apps and marketing campaigns
SPRXmobile > Mission
Making Mobile Magic10-04-23 9
Claire Boonstra
Raimo van der Klein
Yuri van Geest
Maarten Lens-FitzGerald
Our Team
Making Mobile Magic10-04-23 10
• NOS Mobiel (Olympics, Tour de France)– m.nos.nl
• Vodafone (100.000 euro contest, 52 entries)– www.vodafonemobileclicks.nl
• Postcode Loterij• Rabobank• Mobile Monday Amsterdam
Clients
10-04-23 11Making Mobile Magic
NOS Mobile
10-04-23 12Making Mobile Magic
NOS Mobile
10-04-23 13Making Mobile Magic
iPhone Teletekst/NOS
10-04-23 14Making Mobile Magic
• Present of Mobile Internet– Growth & Stats– Overview – Mobile Start-ups
• Future of Mobile Internet– Internet of Things-- Context and Location
• The Metaverse
Agenda
Making Mobile Magic10-04-23 15
Growth & Stats
10-04-23 16Making Mobile Magic
Mobile Eats It All
10-04-23 17Making Mobile Magic
• Network • Handsets• OS• Applications• Content• Flat Rate Pricing• Open Mobile Web• Business models
Tipping Point Drivers
10-04-23 18Making Mobile Magic
• 1,6 million active users now
• 500.000 active users added next 12 months and increasing
every year !
Dutch Stats
10-04-23 19Making Mobile Magic
Japan: Generational Shift
10-04-23 20Making Mobile Magic
Daily Mobile Time Spent
10-04-23 21Making Mobile Magic
Overview
Mobile Tools
10-04-23 22Making Mobile Magic
Two Worlds
Two Relationships
Making Mobile Magic10-04-23 23
Market Economy
Social Economy
Trust and Priority
10-04-23 24Making Mobile Magic
Virtual World
Physical World (GPS)
Fun & Productivity
10-04-23 25Making Mobile Magic
Physical Virtual
Making Mobile Magic
The Wand
10-04-23 26
Physical Virtual
Social/Connected/UGC
Commercial/non-UGC
Hyves LBS client/NulazQik/KyteBluetoothingPresence/TwitterRoomware
Payments/NFC(QR) CodesRFIDLB AdWords, banners, SMS en affiliate BluecastingPhysical computing
FacebookMultiplayer GamingDatingChat/TwitterViral Marketing
Wallpaper/ringtonesMobile TV/Books/Video/MusicMobile AdWords (SEA)Mobile SEOSMS/MMS marketingBannering/affiliate/textlinksWidgets/RSS feeds
Making Mobile Magic10-04-23 27
Overview
Where are my friends?
Making Mobile Magic
+ Trackr+ KPN Buddyfinder+ Hyves client+ Nulaz
10-04-23 28
Your Own Mobile TV !
Kyte.tvComVu/Pocketcaster
Making Mobile Magic
+ Seesmic+ 12seconds.tv+ Qik
10-04-23 29
Roomware Project
Making Mobile Magic10-04-23 30
Entertainment & Gaming
Presence & Buddyfinder
s
Heavy Social
Networks
Mob. content sharing
Making Mobile Magic10-04-23 31
Mobiele sites
Making Mobile Magic
Buienradar KPN in de buurt
10-04-23 32
20 mei 2008Raimo van der Klein
Nokia Sports Tracker
QR codes
Making Mobile Magic10-04-23 34
Making Mobile Magic
YouTube
10-04-23 35
Movels (The Saints)
Making Mobile Magic10-04-23 36
Making Mobile Magic
Amazon Kindle
10-04-23 37
Physical Virtual
Social/Connected
Commercial
Hyves LBS client/NulazQik/KyteBluetoothingPresence/TwitterRoomware
Payments/NFC(QR) CodesRFIDLB AdWords, banners, SMS en affiliate BluecastingPhysical computing
FacebookMultiplayer GamingDatingChat/TwitterViral Marketing
Wallpaper/ringtonesMobile TV/Books/Video/MusicMobile AdWords (SEA)Mobile SEOSMS/MMS marketingBannering/affiliate/textlinksWidgets/RSS feeds
Making Mobile Magic10-04-23 38
Overview
Hot Dutch Mobile Startups
10-04-23 39Making Mobile Magic
• Nulaz• TipSpot• MapTheGap• MobyPicture• Mi-i• Exphera
6 Finalists out of 52 !
10-04-23 40Making Mobile Magic
What is Nulaz?
Location Based Social Networking
+ =
Mobile Web
www.nulaz.com
Flyer
• Text
tipSpot.com | your social city guide | presentation | September 2008
42
www.tipspot.com
20 mei 2008Raimo van der Klein
www.mapthegap.nl
PLAY THE GAME AGAINST OTHER
VIEWERSTVLet thousands of viewers play each other or vote simultaneously
http://www.mi-i.nl/
• Present of Mobile Internet– Growth & Stats– Overview
• Future of Mobile Internet– Internet of Things – Context
• Viable Sectors
Agenda
Making Mobile Magic10-04-23 46
Internet of Things
10-04-23 47Making Mobile Magic
Step into the Unknown
10-04-23 48Making Mobile Magic
The Medium = The Message (McLuhan)
Use the USPs of Mobile Internet
“The street as platform ... We can’t see how the street is immersed in a twitching, pulsing cloud of data.
This is a new kind of data, collective
and individual, aggregated and discrete, open and closed, constantly logging impossibly detailed patterns of behavior. The behavior of the street.”
Internet of Things
10-04-23 49Making Mobile Magic
The Wand
10-04-23 50Making Mobile Magic
• Data gatherer• Connecter• Scanner• Exchanger• Informer• Guide• Filterer• Enricher
http://www.flickr.com/photos/simona84/2088719759/sizes/l/
Mobile Roles
Making Mobile Magic10-04-23 51
Roles -> Verbs
Click itSwipe itSync itMake itPlay itPay itExchange itBuy itSell it
Find itTell itEmail itSMS itDate itTwitter itTrace itShoot itEdit it
Record itShare itRate itDigg itBlog itSMS itShow itWatch itFeed it
Check itSchedule itChallenge itStick itTry itGet itRead it……
Making Mobile Magic10-04-23 52
More Data + More Roles + More Verbs
= More Social, Less Market
= Nodal Points
Effects on Mobile Content
10-04-23 53Making Mobile Magic
WHAT IS HOT? RIGHT NOW?WHO, WHAT, WHERE?
• Techmeme• Veritocracy• Silobreaker• Jaiku/Google
Nodal Points
10-04-23 54Making Mobile Magic
Context
10-04-23 55Making Mobile Magic
Evolution of mobile
20002008
1992
communicationmobile internetcontextual services
Making Mobile Magic10-04-23 56
Context > Content
Making Mobile Magic10-04-23 57
Contextual relevant feeds
• Presence Messaging/Microblog• Buddyfinder• Geofencing alerts• News alerts/Goal alerts• Rain forecast/Traffic jams• Food traceability
Making Mobile Magic10-04-23 58
Mobile Location Apps
10-04-23 59Making Mobile Magic
Search GeoData
10-04-23 60Making Mobile Magic
http://www.flickr.com/photos/nikonsnapper/1486019218/sizes/l/
• Have physical related content
• Have a relation with ‘objects’
• Have ‘sensors’ in the real world
• Make tools for my life (magic wand)
• Access to maps• POI• Databases/
recommendations • Growing role of RDF, OWL,
XML
Effects of Context
Get Physical!
Making Mobile Magic10-04-23 61
Physical world assets
• Google Maps/Nokia Maps• POI• Events• Lay-out of grocery stores• Biometrics
“Everything will become an URL, evenconversations”
Making Mobile Magic10-04-23 62
• Present of Mobile Internet– Growth & Stats– Overview
• Future of Mobile Internet– Internet of Things-- Context
• Metaverse
Agenda
Making Mobile Magic10-04-23 63
The Metaverse
Metaverse
Augmentation
Simulation
PersonalExternal
“The Metaverse will accelerate the transition to a knowledge economy
where the creativity of individuals and groups become a much more important form of capital. It is a platform for self-discovery, identity, learning, MIY and
intrinsic motivation”
Importance
10-04-23 66Making Mobile Magic
New Combinations
VIRTUAL WORLDS
2D -> 3D Trend
• Movies• CAD/CAM• Navigation• TV• Chat• Printers• Games• Books• Photos• Web
“In the future, everyone becomes
a living, 3D destination”
3D Profiles & IDs
10-04-23 71Making Mobile Magic
Virtual Worlds
• 150 million unique users worldwide• 12% of all internet users worldwide• Examples:
– Stardoll– Second Life– World of Warcraft– CyWorld– Habbo Hotel
“Humans are not mentally living in the 3D world much of the time, even in
the way they inhabit physical space.
3D makes sense in select environments”
Virtual Worlds
10-04-23 73Making Mobile Magic
• Immersion• Integration• Fun• Ease of Use• Bandwidth
Key Issues
10-04-23 74Making Mobile Magic
LIFELOGGING
Connect to Other Worlds & Minds
Increase your Social Awareness
Via web, mobile web, sms and IM
Lifelogging
• Blogs• Twitter• Kyte.tv, Qik• iPod & Nike• Cluztr• Trackr• Dopplr, Plazes/Nokia• Blogging objects and animals
The Self Organizing Universe
MIRROR WORLDS
Mirror Worlds
• Google Earth/Maps/StreetView• Nokia Maps• TomTom
• Microsoft Virtual Earth• Yahoo Maps
• Earthmine• OpenStreetMap
“Smart 3G cell phones which are capable of streaming
location based audio, images, and minor video to
mobile users will be the next major breakthrough in
mirror worlds”
Mirror Worlds: Next?
10-04-23 87Making Mobile Magic
AUGMENTED REALITY
“Augmented reality matchmaking/dating
and business/professional networking service”
Benefits
10-04-23 91Making Mobile Magic
• Different Product Experience– Deeper– Social– Ecological– Historical
Augmented Reality
10-04-23 92Making Mobile Magic
SMS SPRX212 naar 2002 06-113 19 [email protected]