Adidas Tmall Homepage Overview, launched in August 2010, a Tmallveteran; no independent brand e-store yet as far as I know

Nike Tmall Homepage Overview, launched on May 25th, 2012, a Tmallnewcomer , already opened an independent brand e-store in the past

What I like most for Adidas Tmall store?I) Take the new products section for both as an example

Nike Tmall has no such features yet; as a newcomer, it will learnquickly, I suppose…

Adidas hasSocial sharing button: Sina Weibo, Tencent Weibo and Tmall socialshopping & sharing siteMarking of quantities sold for each item

5 pairs already sold, to indicate this new product might be more

popular

Social sharing button

What I like most for Adidas Tmall store?II) Exclusive products only available on Adidas Tmall, but not a lot

What I like most for Adidas Tmall store?III) Clear-cut table of category, price range, and in particular thediscount in the homepage

List of discount from 70% off to 10% off, very attractive and simple forbargain-oriented Chinese online consumers

What I like most for Adidas Tmall store?III) Visible celebrity endorsement collection; love this wall of star face

What I DO NOT like so much for Adidas Tmall store?Take the section of “mans’ products” as example for both brands

Adidas’s products display seemed a bit dense; make eyes overwhelmed???Total 16 pairs display in this section

Nike seemed to be more selective; personally like airy & simple layout

It is always adilemma thateitherdisplayingmoreproducts forconsumerseasy browseor believing“less is more”effect…