Upload
nisara
View
263
Download
0
Tags:
Embed Size (px)
DESCRIPTION
AAU Account Planner's Final Porfolio - 2011
Citation preview
NisaraKittisangvara
diplomatic
Birth
Tsunami
HITThailand
adve
ntur
ousn
ess
adju
stin
g
eval
uatin
g
expr
essiv
e connecting
inte
rnet
anal
ytic
al
selfesteem
multitasking self
awareness
exploring
diversity
involvementempathy co
ntex
tindividualism
deliberative
Meditation+
PoliticalScienceBachelorDegree
ExchangeStudent
M I LL E NIUM Sa
nFr
anci
sco
Attack911
P R EZ E NT I A
PLANNER
influential
com
prom
isin
gco
nstru
ctive
2001 20042006
eco awareness
social promising
1982 19992000
20052007 2011
Mind Tree Events that has happened to my life, i take all in account for my mind to grow maturely.
Muni SegmentationP. 25-29
Bichewa Brand BookP. 33-37
Involvement
Empathy
Individualization
Deliberative
Context
Cofee Culture POVP. 1-11
C u l t u re M a pP. 12-13
Social ExperimentP. 22-23
City SnapshotP. 30-31
Montblanc Digital StrategyP. 48-52
Sketch bookP. 38-39
Six Flags Campaign StrategyP. 41-47
Zombie Survival StrategyP. 15-21
Synchronize
Considerate
Originality
Crafted
Constructive
ELEM
ENTS
truly listen and consciously look to what is around, so that I can establish
myself to appreciate the surrounding.
Involvement
Coffee CultureSan Francisco Rachel Coady
Coffee is not only the brown water with caffeine; it’s a major lifestyle for coffee drinkers in San Francisco. There is aesthetic and status attached to it. A cup of coffee can tell so much information about personalities, values, and tastes of drinkers.Caffeine keeps this city alive and flavorful.
By observing and talking to coffee drinkers and baristas, it allowed me to under-stand motivation of the culture and its influence to people.
Big Brother Indy Shop
Bran
dVi
bePe
ople
BeansCoffeeA cup of freshness and
distinctive deep-roated flavor always offers at Peet’s Coffee and Tea. They deeply believe that a great cup of coffee is all about a cup of fresh bold taste of coffee. The great experience is the bond between you and the cup in your hand.
DarkRoasted FreshBrew Bold
freddo
CoffeeMusic BookEnvironment
logoAtmosphere
Decoration
Sofa
Third SpaceBeverage
Great experience of drinking coffee is not only just about a cup of coffee, It’s also about the atmosphere around while you are drinking as well.
DripArt
aromatic
Modern
OrganicSustainable
Old-school style
network CafeBold
“We roast coffee on vintage gear, put it in compostable bags.We roast great coffee on two coasts, we make great drinks, we clean
up after ourselves, we bake cookies, we type up invoices, we get change at the bank, we say please and thank you.”-Blue Bottle Coffee Company web site
BrewerFresh PastryAromaticBold
UrbanCoffee, we serve it sim-ply rich and dark, as its original should to be. We blend it as how our serious drinker community likes.
Single origin
We are thrill everytime we get to
introduce our new coffee single origin to our commu-nity. We believe coffee has its uniqueness by its origins.
AdventurousActive
UniteCoffee
StrongSweet Tooth
Single origin
We believe that when people want coffee or tea, they are definitely looking for a break. Consequently, we offer
our drinks with delightful heart. Flavorful taste of coffee and tea drinks will delight people’s day.
SweetTeaCoffee
Flavor delightful
sunshinessimple
IcedBlended
Big Brother Indy Shop
Bran
dVi
bePe
ople
Big Brother Indy Shop
Bran
dVi
bePe
ople
Coffee ShopIt is the mix of being private and publicizing. When we are in ‘living room’, we share ourselves in the nonaggressive side. We bring our hobbies;
drawing, listening to the music, writing and so on that don’t interfere other people space. The dynamic of sharing in coffee shop is so rich even though there is no ver-bal. Looking others doing their interests, listening to background sound, and feeling the person next to you, these are counted as sharing. I have read an article about eureka moment said “Just to sit there and listen what is going on around, great ideas could come up amazingly.” It made me think that it is not about you go there for taking, but you have to open you mind and listen to differences.
Living Room
Lyon St.
Lyon StreetPride Project
Palaceof Fine Art
Marina WaveOrgan
Synchronize
EmpathyWords cannot express everything in this world. Sometime things can be left unsaid yet understood by feeling and putting yourself into his or her mind.
16
Zombie StrategyAlan Stout
Rather than getting geared up with all weapon and fighting relentlessly, Taking one step back with a deep breath and reframe about how we would response to this epidemic, Zombie outbreak.
Human get fear of what they don’t really know what that is. They get scared because they have been told but not on their own knowledge. When human fear, their listening skills just disappear.
17
Name : Nicolus Malson
DOB : June 19, 1863
DOD : June 18, 1879
Age : 1 day away from being 16 for 132 yrs.
Like : I had been a Homecoming King 12 times.
Dislike : I will never have driving license.
Hobby : Music collecting
Career : Nightclub DJing.
“I was a vegetariaaaan, now I am on a special diet to keep myself not rotten.”
18
Name : Mike Morgan
DOB : Febuary 5, 1809
DOD : May 23, 1863
Age : 54
Like : I had witnessed virus outbreaks.
Dislike : I will never get retired
Hobby : Scrabble & puzzles
Career : Doctor
“Graveyard shift, litterally.”
Name : Melanie Hudson
DOB : November 14, 1903 DOD : Febuary 14, 1931
Age : 28
“Wedding day is the happiest day for others, not mine.”
Like : I found the one.
Dislike : I will never have kids.
Hobby : Writing diary
Career : Secretary
20
Relentless Security Guard
“Moooorning People. wake up!”
“Always on duty.”
“What a freaking bad hair day!”
The Recipe Keeper
21
We don’t ask for more than living our post-lives peacefully. The lives that is worried free of being shot at heads, screamed at our faces, run away when we just want to say hi. Please do not get scared just because of our looks. We used to be human too.
We have our own conditions and limitations to put up with already; sun, hills, rotten limbs, stiff tongue and so many more. We only ask for poeple to listen and understand the facts that we are different from human. There are tons of species in this planet that can live together, and we are part of that.
Final Request
When you go out to coffee shop or “third space”, the laptop zombies are always out there. They come with their own laptop. There is no interaction with others. This is a key nugget for my
social experiment.
I want the zombies revive and become humans
again by checking in the minds to environments. To warm up this cold relation-ship, I take my passion for
drawing as a tool.
Draw as passion and Give as a gift.
Considerate
social experiment
IndividualizationThe value of identity is essential. To look and understand particular thing, a faithof believing everything’s unique is the key.
To talk to them, one way doesn’t work with all. Special touches are needed to custom eachapproach.
Muni Segmentation
People in Bay area mostly commute around the city by MUNI, The San Francisco Municipal Railway.
It is fun to look around and see what make each person different from one another. Each one carries their own device to keep themselves entertain during the journey, if it is not device, they will have unique behavior that they express.
To segment them, I took the physical matters to identify each group. I found the common motivation behind all group is the protection of their little secured space by their weapons during they are in public.
Alan Stout
Wireless Maniac
B o o k Worm
MusicLover
Wat
cher
Hi FiverGate Holder
31
Originality
To say that you know one thing, it’s not only knowing its in depth but also in all angle aspect so that you can decide what is the best way to response. All element is counted to be part of the plan.
Deliberative
Baichewa campground and tree house resort is a new alternative accommodation for urban dwellers in Thailand. It locates near big city yet enriches with natural resource. It is a place for people to pause their hustle in the big city and come relax with true nature.
Brand Book Oran Manjing Art Director
Baichewa On Progress
subtle
thoughtful
sustainablefun
connected
innovative
relaxing
refreshingunique
inspiring
insightful
exploring
discovering
Brand Attribute
Channel
Care
Love
Target
URBAN DWELLERSwho mostly live with schedule in big cities. Everyday they beat up their lives with the pulse of a big city. They always look for new places for them to go explore and discover yet worry free of miserable preparation.
They want to allow them to pause the big city’s rhythm and refresh themselves with new alternative destination, where they can relax and bring back their passionate so that they can keep the pulse beating.
Strategy
Pause & Playget away from hustles in big cities, and come refreshing and fulfilling with new gimmick of the nature.
Crafted
ContextSince all elements matter, the past plays a big role in being me process. It’s the experiences that I faced and I took them as lessons. So being composed to today, experiences are crafted and I took the notion behind it.
Six Flags Campaign StrategySarah Miller
Six Flags wants to connect themselves to new target audiences, urban people who are missing the fun that they used to have when they were young. It’s the experiences that they wouldn’t forget.
Six Flags situation
DisneyLand
GreatAmerica
SeaWorld
UniversalStudio
Six Flags
random fun planned fun
destination
memorable fun
fun place
one time fun
Peer’sfeedback
“Last time I was there is when I was in high school, I remember
it was fun.”
“When you are in there,
it’s already fun even though you don’t get on any rides.”
“Six Flags is Thrill.”
Key InsightsTheme Parks are for kids Random funs > big plans to have fun.
Peer susceptible
Miss the nostalgia
Worried free fun. Inner childs
Flashback to your fun with Six Flags Theme Park
Ambient Ads
Print Ads
Montblanc Digital Strategy
Virginia LuKelli Robertson
@AKQA
Montblanc is long established brand with its great products and concrete stories. Their new target audiences are modern people and Montblanc tries to come up with digital strategy to concretedly bridge to their new people.
On Progress
ExclusiveSophisticated
Passionate
Encouraging
Social GoodGift
Art
Reward
Inventor
Legendary
Classic
Cultured
EducationalLuxury Lifestyle
Quality
Classical Music
Brand Attribute
Caregiver
Leader Ruler
FREEDOM
ORDER
EGO
SOC
IAL
Long established brand
Exclusive Class
Industry establisher
Invitation-Only Party
Oscar Award Cocktail Party
Young Director Project
Global network
Social Network
Seasonal Collection
John Lennon Educational Tour BusFlickr, Facebook
Best Buddy in 11 Days
UNICEF Partner
Private Shopping Experience
Wish Tree ProjectEngraving
Shop-in-Shop
CreatorMontblanc Styling Lounge
Brand Behavior
Explorer Lover
Hero Achiever
FREEDOM
ModernPeople
ORDER
EGO
SOC
IAL
Holiday Gathering
Special OccasionGift Giving
Writing Diary
Photographing
Top Ten School Education
Music ActivityPop Art Musuem/ FestivalWorld Destination Traveling
Social activityFilm Festival
Cinco de Mayo Celebration
Modern Art Museum De Young
New Undiscovered Talent AdmirerWine Tasting
Yoga/Fitness
Private School for kids.
Loft Apartment
Drive for Fun
Exclusive Party
Member-only Lifestyle
Donation for concerns
Luxury Accessorized
Bay to Breakers
Cherry Blossom Festival
Target Behavior
Strategy
ChannelTwitterBlog Email
PodcastFacebook
Banner Ads
Youtube
Great gift aren’t just given, they’re earned.To encourage people to do good things to their communities, they will get rewards for their hard works.
Thank You