Notes & Quotes From Planning-ness Conference

notes and quotes from Planning-ness conference10.16-17.09

stuff to remember from Planning-ness conference

compiled by denise lee yohn(attributions were provided whenever I

could read my scribbled notes)


“plan for what happens after the connection…a connection is the

beginning, not the end.”» Jason Oke


“be confused by everything you see”» Flamingo


“your comfort zone is actually a dangerous place to be”

» Breakout group member


> Organizing for America (Obama’s field organization)

action barriers

action catalysts

inertia urgency

fear hope

apathy anger

self-doubt YCMAD (you can make a difference)

isolation solidarity


“modern brands aren’t built around a promise; they’re built around a belief.brand-building is about proving how

strongly you believe it.”» Zeus Jones


“put the search back into research”» Breakout group


two components to successful design:process + philosophy

“repeatable process to sustain a design philosophy”

» Nick Baum, Google


“modern brands live in the hearts of your employees,

not in the minds of consumers”» Zeus Jones


cultural context +brand purpose +

business objectives +audience insights

= your brand story» Frank Strieffler, Media Arts Lab


80% of CEOs think their brands offer a superior experience

Only 8% of consumers agree» Bain & Co. (via Frank Strieffler)


“ a story is a desire for understanding that moves into insight”

» ??


philosophy of Posterous.com:“low bar; high ceiling.

try it now”» Garry Tan, Posterous


“popcorn is the weirdest food – it’s the only one you rub all over your

face until it finds the food hole.”» ??

Business

Notes & Quotes From Planning-ness Conference