3D-ing: Entrepreneurship and Innovation through Virtual

Worlds

Nordic VW NetworkOctober 2010

www.nordicworlds.net#NVWN

Which professions and industriesWhich professions and industrieswill will notnot be revolutionized? be revolutionized?

2

From the mobility of goods From the mobility of goods to the mobility of financial to the mobility of financial

capital to … capital to …

...the “mobility” of labor?...the “mobility” of labor?Teigland 2010

Overarching Project Objectives

• To explore how entrepreneurs and SMEs globally use and could use VWs to improve competitiveness

• To create a Virtual Center for VW Entrepreneurship & Innovation

NVWN• Project Team of 9 Partners

• Interdisciplinary: Communication, Design, Economic Geography, Entrepreneurship, Information Technology, Innovation, Strategy

• International: Denmark, Finland, Iceland, Norway, Sweden, USA

• Interorganizational: Academia, Industry, Public Sector

• Timing: March 2010 to February 2012• Total budget approx. USD 1 mln

• Nordic Innovation Center: USD 500,000

• Co-financing by partners: USD 500,000

An international and interdisciplinary team

Sweden • Stockholm School of

Economics, Center for Strategy and Competitiveness

• Associate Professor Robin Teigland• Assistant Professor Göran Lindquist• Research Associate Eilif Trondsen• Research Assistant Serdar Temiz

• Stockholm University• PhD student Hanna von Schantz • PhD student Elia Giovacchini

• Uppsala Univ, CIND - Centre for Research on Innovation and Industrial Dynamics

• Professor Dominic Power• MindArk AB

• Christian Björkman, Chief Marketing Officer

• Per Jonasson, Director of Special Projects

• Silver Design AB• Ulf Berlin, CEO• Patrick Geuder

Denmark• Roskilde Univ, Dept of Comm,

Business and Info Technologies• Professor Sisse Siggaard Jensen • Assistant Professor Lisbeth FrØlunde

Finland• Univ of Turku, Institutions and

Social Mechanisms• Professor Antti Ainamo • Dr. Titiana-Petra Moldovan

• TEKES • Development Manager Riku Mäkelä

Iceland• Icelandic Academy of Arts

• Director Fashion Dept Linda Björg Arnadottir

Norway• Univ of Agder, Center for

Entrepreneurship• Professor Jan Inge Jenssen • PhD Student Björn-Tore Flåten• PhD Student Ahmad Alaraj

5 evolving project areas

1. Next practices in entrepreneurship through virtual worlds

2. Innovation by virtual world platform providers

3. The future of virtual worlds

4. Postcards from the Metaverse edited book

5. Virtual center for entrepreneurship

Entrepreneurship

Innovation

Virtual world

Physical world

NVWN Research areas

Postcards from the Metaverse

An e-book with leading-edge voices from diverse backgrounds on how they imagine the future

immersive internet will shape or misshape society, politics, and the economy

Collection of short thought-provoking pieces

CFP to be sent out shortly

Virtual center for entrepreneurship

“Under construction”

All ideas welcome!

• Hope for strong Nordic, but also broader European and non-European

participation

• Knowledge sharing, including "lessons learned" by practitioners

• Innovation and experimentation

Join us in unveiling the 3rd Industrial

Revolution!

www.nordicworlds.net

Thanks and Thanks and see you in world!see you in world!

Karinda RhodeKarinda Rhode

aka Robin Teiglandaka Robin Teiglandrobin.teigland@hhs.serobin.teigland@hhs.se

www.knowledgenetworking.www.knowledgenetworking.orgorg

www.slideshare.net/www.slideshare.net/eteigland eteigland

Thanks and Thanks and see you in world!see you in world!

Karinda RhodeKarinda Rhode

aka Robin Teiglandaka Robin Teiglandrobin.teigland@hhs.serobin.teigland@hhs.se

www.knowledgenetworking.www.knowledgenetworking.orgorg

www.slideshare.net/www.slideshare.net/eteigland eteigland

Photo: Lindholm, Metro

7 Work Packages

March 1St 2010 - February 29th 2012

Work Packag

eWP Title

WP Coordinatin

g Organization

WP Supporting Academic

Organization

WP Advisor Organizatio

n

WP 1 Nordic VW Network SSE Roskilde

WP 2Best Practices in VW Innovation

Univ of TurkuIceland

Academy of Arts

TEKES Silver

WP 3Best Practices in

VW Entrepreneurship

Roskilde Agder MindArk

WP 4

Future of Entrepreneurship and Innovation in

VWs

SSE Roskilde TEKES

WP 5Virtual Center for Entrepreneurship and Innovation

Agder SSE TEKES

WP 6 Communication Uppsala Univ of Turku

WP 7Project

AdministrationSSE Uppsala