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How much do you

know about O2?

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O2 UK• 24 Million UK customers base ,

was the largest until Orange/T-

Mobile merged

• Priority Moments -

discounts/freebies for being an O2

customer

• O2 Guru Free technical help even

if you are not on O2!

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Spanish Parent company

249 millions subscribers worldwide

Acquired O2 UK in 20058

Three

buying

O2 ?

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O2 Retail Stores

• >460 Stores in the UK

• 50% Company owned

• 50% Franchise own

Franchise Business

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• Entrepreneur, started his own business aged 23

• Opened first O2 Franchise shop in 2006, business has tripled in the last 2 years

• 2013 Mobile Industry Best Franchisee Winner.

• Top 1000 SME Companies to inspire Britain - London Stock Exchange

Zak Patel - Talk Direct Founder

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Talk Direct ,

O2 Franchise Stores

Leeds Merrion

Castleford Xscape

Junction32

Leeds

Crossgates

Headingley

Skipton Keighley

Sheffield

Division St.

Castleford

Bridlington

Scarborough

Sheffield

Crystal Peaks

Rotherham Worksop

Dewsbury

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Marketing Opportunities

Using a national brand to drive local awareness

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• We have one of the best conversion rate in the country

• Retail footfall is on a decline -10% (Customer shopping habits, online etc)

• Be creative using the national brand to drive footfall into our stores

#Project A - Retail Footfall

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#Project A - how to drive footfall in

Leeds O2 Merrion Centre

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#Project B - B2B Meeting

Room

• Targeting B2B customer

• 12 seaters with whiteboard

• Free use of Wifi, printer, coffee and O2 Guru service !

#Project B - Free Meeting Room

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#Project C

Accessibility

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• Twitter @marklskelton

• 1 in 25 are blind (visually

impaired) at some point

• 2 in 3 are unemployed

• 12.5k blind in Leeds

• 3 fingers, voiceovers,

changing colours, zoom text

• talk-direct.com

Mark Skelton - Project iCare

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A. Footfall

B. Meeting Room

C. Accessibility

Which projects are you

going for ?

28 talk-direct.com

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