Oakley and eCommerce - Critical Success Factors for Multi Channel Planning

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Oakley & eCommerce Merchandising Critical Success Factors for Multi-Channel Planning

Retail’s Major DisruptionsRetail’s Major Disruptions

© 2012 7thonline. Inc

U.S. eCommerce on the RiseU.S. eCommerce on the Rise

10.1% Compound Annual Growth Rate

$202B $226B $327B7% (2011) 7% (2012)

9% (2016)

Source: Forrester Research


eCommerce: Global SpreadeCommerce: Global Spread

UK 10%

Latin America

2%

Asia-Pacific 3%

Global digital retailing: 15-20% of TOTAL SALES


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Mobile as Key EnablerMobile as Key Enabler

•8B Handheld Devices•Est. Sales: $31B -2016•Growth Rate: 39%


Social Media Plays a Major Role Social Media Plays a Major Role


eCommerce MerchandisingeCommerce Merchandising

I. Introduction

II. The Changing Consumers

III. Embracing Multi-Channel Retailing

IV. Organizational Reality for Retailers

V. Best Practices to Multi-Channel Integration

VI. Conclusion


Today’s Multi-Channel RealityToday’s Multi-Channel Reality


Multi-Channel Consumers Shop for BrandsMulti-Channel Consumers Shop for Brands

Outspend traditional shoppers by over 20% Exhibit strong loyalty to brand More likely to influence others to endorse a retailer or brand


Multi-Channel Creates Greater Business ValueMulti-Channel Creates Greater Business Value

Inventory optimization via integration of virtual

and physical stores


Organizational Reality for RetailersOrganizational Reality for Retailers

Technology

Organizational Legacy


Collaboration Across Channels

True cross-channel convergence is about making all retail channels operate in coordination and collaboration with each other.

Create operational efficienciesReduce complexity & redundancy

Provide consistent brand experience

Create operational efficienciesReduce complexity & redundancy

Provide consistent brand experience


eCommerce Platform as Part of Larger StrategyeCommerce Platform as Part of Larger Strategy

Overall Multi-Channel Strategy Aim

Grow RevenueReduce Inventory Cost

Extend Worldwide


Best PracticesBest Practices

• Define a customer experience program and implement it

• Ensure true Multi-Channel transparency

• Consolidate Multi-Channel supply chain management

• Deliver Multi-Channel services and targeted promotions

• Improve Multi-Channel loyalty capabilities

• Provide web-enabled call center systems

• Ensure embedded Business Intelligence throughout the enterprise


Embedded Business Analytics Throughout Your ProcessEmbedded Business Analytics Throughout Your Process

• Business Intelligence and Analytics for everyone in the organization

• Information on demand with no IT required

• Track current business trends as well as predict future demand

• Insights that allow you to anticipate change and proactively balance risks and opportunities


ConclusionConclusion

No longer manage eCommerce, retail commerce, B2B commerce separately…

Provide a true Consumer Centric Commerce experience


7thonline: Multi Channel Merchandise Management7thonline: Multi Channel Merchandise Management


Industry Acknowledges Market Leadership…Industry Acknowledges Market Leadership…


7thonline Thought Leadership Series7thonline Thought Leadership Series

Please visit www.7thonline.com
