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An informative webinar on engaging building occupants in programs that bring immediate and significant energy savings. The webinar was based on a paper on occupant engagement that the presenter co-authored and helped present at the 2010 ACEEE Summer Study on Energy Efficiency in Buildings in August 2010. It includes a case study on occupant engagement measures that achieved a 12% energy savings in part of a 150,000 sq ft office building, as well as: * An overview of approaches to enabling occupancy engagement on energy conservation in commercial and institutional buildings * Best practices in occupant engagement and the role that Energy Information Systems play in them * Strategies to ensure the persistence of savings of energy efficiency initiatives
Citation preview
Occupant Engagement in Commercial
Buildings
Tom Owen, Pulse Energy
Presentation Overview
• Research Background: Goals and Methodology
• EMPR/Jack Davis Building Case Study
• Findings
• Future Research
Research Background - Goals
Key Goals:
• Understand efficacy of occupant engagement using
CBSM approach in C&I setting
• Learning on the road towards best practice
• Identify role and value add of EIS
Theoretical Framework
Community Based Social Marketing (McKenzie-Mohr, 2009):
– Commitment (and consistency)
– Prompts
– Norms
– Communication
– Incentives
Energy information systems and feedback
More Behavioural Considerations
Broader Principals:
– Norms
– Feedback
– Public Commitment
– Discounting the future
– Status Quo Bias
– Single Action Bias
– Self Efficacy
– Loss Aversion
– Reciprocity and Reciprocal Concessions
Jack Davis Case Study: Background
• 146,000 ft2 office building in Victoria
• Carbon neutrality in 2010 and 20% electricity reduction
in 2020
• Lighting retrofit pilot project in 2008 (light switches &
dimmable ballasts)
• Energy Manager – funded by BC Hydro
• Detailed energy monitoring and Pulse Energy EIS
Jack Davis Building
Employee Engagement to Build a Culture
of Conservation
• Senior Executive Leadership
• Formation of “Green Team”
• Contest to identify actions
• Green pledges (commitment)
• Workstation tune-ups
• Balanced Scorecard strategic priority and indicators
Jack Davis Case Study:
Lighting Campaign
• One week campaign focusing on employee actions to
reduce lighting
– Simple actions (e.g., switch off at lunch)
– Specific, targeted prompts
– Embedded EIS “Dashboard” on intranet
– Communicated results
– Posters in high traffic areas
– Supported champions
Jack Davis Case Study: Results
Jack Davis Case Study: Results
Key Factors:
• Level of individual influence
• Identifiable and cohesive group
• Prompting and feedback
Jack Davis Case Study: Results
Jack Davis Case Study: Results
Jack Davis Case Study: Results
[Examples and Prompting]
Key Findings
• CBSM is effective given the right organizational
environment
• Prompting & Feedback can be a powerful tool
• Pulse EIS was a key enabler of program success
Gaps and Barriers: Future Research
• Achieving persistence and setting norms
• Leveraging targets, commitment and rewards
• Visual presentation of impact - $ and Tonnes
• Organisational ROI – Time and cost investment
• Building a replicable model
Q & A
Q & A
Q & A
Q & A
Q & A
Q & A
www.checkyourbuildingspulse.com
Q & A
Jack Davis Case Study: Results
Q & A
Thank you!
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Additional questions? Contact Pulse Energy at:
1-877-331-0530
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www.pulseenergy.com/resources/webinars
