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ISO9001 Lic 23795SAI Global
PRIVATE AND CONFIDENTIAL
Strategic Business Model2008 to 2030
January 2008
PRIVATE AND CONFIDENTIAL 2
Manufacture and Installation
Sustainable Hatchery and Fingerling Supply
OceanEthix Business Concept
… applying ATOLL technology
High Technology hatchery operations
“Licencees” to supply branded high value marine seafood to China and Asia
Pacific
State of the art high technology facilities for farming, logistics and distribution projects
Multi Million dollar revenue streams
generating high profits
PRIVATE AND CONFIDENTIAL 3
Antiquated and traditional live sea food
technology
Traditional and un-sustainable Hatchery and Fingerling Supply
Current Industry MarketNo high quality brand across China and Asia
Pacific • Unreliable supply• Small piecemeal production• Low technology• Limited species• Dispersed and uncoordinated• Over exploited• Low technical expertise• Family run• Traditional techniques• Low quality fingerlings
OPPORTUNITYEstablish largest network of hatchery operations across Asia Pacific using ATOLL technology
• High mortality rates• High disease • Extensive use of growth hormones
and antibiotics in farming operations• Slow growth rates• No efficient live seafood supply
chain and logistic solution to open up new markets in land locked areas
• Focus on limited species • No quality control• Polluting the surrounding
environment• Requiring large areas of land next
to environmentally sensitive areas
OPPORTUNITYTo provide ATOLL and our know-how to industrialize the grow out and distribution of high-value live seafood
• No Branded or marketed product• No product differentiation• Unreliable supply• Large growing market • Unable to supply high value
customers who are prepared to pay premium prices
• Unable to provide fixed prices to market
• Traditional, inefficient and unsophisticated supply chains
• Over reliance on non value middlemen eroding margins
OPPORTUNITYDevelop strong brand recognition across China and Asia Pacific based on the quality attributes of ATOLL technology
PRIVATE AND CONFIDENTIAL 4
Manufacture and Installation
Sustainable Hatchery and Fingerling Supply
OceanEthix Business Plan Summary“Licences” to supply
the growing China and Asia Pacific live seafood markets
• Several locations across Asia Pacific tied directly to Farming operations
• Tri-part agreements securing tenure• Exclusive use and supply• Low cost of production• High quality supply • Fixed price supply to “Licencees”• Ability to co-locate hatchery operation
with grow out operation as one installation
• Established manufacturing facilities in HK and China
• Consultancy for establishing Mariculture Infrastructure Projects for farming, distribution and logistics operations
• High-technology installation • Proven and tested operations across
many business applications• Project management• Trained technicians• Ongoing technology upgrades
• Market focused branding• Patent and trademark protection of
processes• ISO 9000 certified and audited processes• Full training and support• Fully insurable fish• Low mortality• Access to new markets where no live
seafood has been previously provided• Direct selling generating higher margins• High ROI
… utilising ATOLL™ technology to generate multiple revenue streams across the live sea food supply chain
PRIVATE AND CONFIDENTIAL 5
OceanEthix to become largest hatchery technology provider
• 60 Hatchery facilities to be located across
– Indonesia• Bali, Lombok and Flores
• Joint venture in place with Indonesian Company for exclusive supply
• Tri-partite agreement, between Indonesian Government, USAid, The Nature Conservancy, World Bank
– Sri Lanka• Met with Government Ministers and fishery
department heads
• Strong support
• Proposal to be put forward to Asia Development Bank
• Establish a Tri-partite agreement between OCX, Sri Lankan Government and Asian Dev Bank
– Fiji• Arranging meeting with Fiji government
• Discussion commencing with AusAID
– Australia, Darwin• R&D Centre and hatchery facilities
Hatchery Operations to be established across Asia Pacific
• OCX only negotiates Tri-partite agreements with governments and Development Banks
• OCX to introduce latest hatchery techniques• OCX to invest and establish new high tech
hatchery facilities
PRIVATE AND CONFIDENTIAL 6
Largest provider of purpose built mariculture facilities in Asia Pacific
• Initial estimates target 47 licences until 2030
– HK/China – 20 Owned and operated by OCX
– Macau - 3
– Japan - 7
– Singapore - 3
– Taiwan - 7
– Korea – 7
• State of the Art manufacturing factory
– Established manufacturing factory in HK and China
– Built first facility in Hong Kong
– Experienced team
• Generating Manufacture and Installation revenue
– Estimate $40,000per module base cost
– Provide design, maintenance, technical support and training consultancies
– Marketing and discussions have commenced for farming, logistics and distribution projects
– Each farming facility comprises of 350 modules
– Project $1.25B future revenue to be delivered between now and 2030
– Ability to bring revenue forward with further expansion of manufacturing capacity
State of the Art high technology facilities
PRIVATE AND CONFIDENTIAL 7
First fully branded and “Licensed” mariculture business
• Brand awareness and product differentiation marketing programs across China and Asia Pacific
• Strong trademark and technology Licence fee and consultancy income stream to OceanEthix Ltd
• Design consultancy revenue
• Maintenance and Management contracts
• Upgrade and expansion fee
• Long term cost reduction programmes
• Training and development
• High ROI for “Licencees”
• OCX to initially develop Hong Kong facility to service China, and Macau in the short term
• Develop other Hong Kong sites in the short term and then to expand through China
• Develop sites in other countries in the medium to long term
PRIVATE AND CONFIDENTIAL 8
8 Year Forecast
PRIVATE AND CONFIDENTIAL 9
Target Value at Exit
Y1 Y2 Y3
$500M
$400M
$300M
$200M
$100M
$20M
Phase 1 – HK/China
Phase 2 – HK/China
Phase 3 –HK/China
Current Value
Target Value Range
Cap
ital
isat
ion
Val
ue
Prepare for Listing Listing China Projects roll out
PE < 1
PE > 8