Olds Connected Community - Business Web Presence Analysis Survey 2014

Olds Connected CommunityBusiness Web Presence - Over View

Olds & District Chamber of CommerceJanuary 2015

What is the OldsCC Web Survey• Does a Business have a website?• Can you find that businesses website on Google?• Does that Business have their own domain Name? (

www.yourbusiness.com)• Is the site visually appealing and easy to navigate?

www.OldsInstitute.com

http://www.yourbusiness.com/

What is the OldsCC Web Survey?• Does the business have the following content on their

site:o Location Mapo Business Addresso Business Phone Numbero Email Contact Info or Email Form

• Can you find out what the business does?


What is the OldsCC Web Survey?

• Does the business build their story, including:o Information about staffo Information about awardso Achievementso Customer Testimonials



• Has the site been updated within the last 2 Months?

• Does the Website provide some form of eCommerce?



• Does the business include interactive content, such as:o Blogs / Vlogso Facebooko Twittero User Forums


With that criteria we could come up with a score out of 20 to rate how successful Olds businesses are on the web.• 15.5 – 20 Rating = Excellent Site• 10.5 – 15 Rating = Good Site• 5.5 – 10 Rating = Has a website but there is room for improvement.• 0-5 Little or No Web Presence.


Rating System

First Survey 2010650 Business Surveyed (provided by Town of Olds online business directory)

• 538 of those business had little or no web presence. (just over 82%)• 112 Businesses would be considered as having a website• 37 of those 112 have updated their site with in the last 2 months• 15 of those business offered some sort of online sales, ordering,

purchasing or eCommerce.• 13 Businesses used Facebook as a marketing tool• 7 business used Twitter


2010 Web Survey SNAP Shot


OldsCC “Campaign to Reach Out”With the results of the initial survey, The OldsCC started a movement to educate and influence the perception of the web as a marketing tool for business. Our plan included:• Video conferences about the web, and social media.• Engagement site classes on Website design, Facebook, and Twitter. • Guest speakers on the importance of web marketing.• Door to door discussions with some businesses on their results.• Engaged businesses to adopt a new “Culture of Use” for using the

web as a tool to enhance their business.


Second Survey 2011586 Business Surveyed (provided by Town of Olds online business directory)

• 333 of those businesses had little or no web presence or just over 56%• 253 Businesses would be considered as having a website• 176 of those 253 have updated their site with in the last 2 months• 41 of those business offered some sort of online sales, ordering,

purchasing or eCommerce.• 94 Businesses used Facebook as a marketing tool• 46 Businesses used Twitter• 19 Businesses added Blogs to their websites




Third Survey 2012610 Business Surveyed (provided by Town of Olds online business directory)

• 338 of those businesses had little or no web presence. (just over 55%)• 272 Businesses would be considered as having a website• 199 of those 272 have updated their site with in the last 2 months• 36 of those businesses offered some sort of online sales, ordering,





Fourth Survey 2013586 Business Surveyed (provided by Town of Olds online business directory)

• 325 of those businesses had little or no web presence. (just over 55% no change in percentage over last year)

• 270 businesses would be considered as having a website• 181 of those 272 have updated their site with in the last 2 months• 39 of those businesses offered some sort of online sales, ordering,





Fifth Survey 2014636 Business Surveyed (provided by Town of Olds online business directory)

• 335 of those businesses had little or no web presence. (just under 52.7% down by 2.3% over last year)

• 301 Businesses would be considered as having a website• 217 of those 301 have updated their site with in the last 2 months• 44 of those businesses offered some sort of online sales, ordering,

purchasing or eCommerce.• 204 Businesses used Facebook as a marketing tool• 113 Businesses used Twitter• 79 Businesses added Blogs/Vlogs to their websites




Web Presence Comparison


Web Presence by Year


What Changed in 2014?• A decrease of 2.7% of businesses falling into the no presence category (0 –

5 Rating).• A 5% increase in the number of business keeping their website up to date.• 1.7% increase in the number of businesses that use the web as an

additional source of revenue using eCommerce.• 11.1% increase in the number of businesses using Facebook to reach out to

new customers.• 7.5% increase in the number of businesses using Twitter to reach out to

new customers.• 5.5% increase in the use of blogs / video blogs as a business web tool.


What have we learned?

• The amount of businesses with little to no web presence has not change much over the last year, but what we have seen is an improvement in the quality of web content with the businesses that have adopted the internet as a marketing tool.

• Social media continues to be a strong growth for business as a marketing medium.

• Blogs and Vlogs are gaining in strength as business recognize that video and personal message help build a connection/relation between the consumer and the business.


For Follow-up

• See or download a copy of these slides visit

ww.OldsInstitute.com• To get your business's score - e-mail: [email protected]• To get on-line - check out www.everythingolds.ca for brochure

possibilities & soon to come: e-commerce.


Thank You

www.OLDSCC.com www.OldsInstitute.com

www.OLDS.ca