Onboarding A Multigenerational Workforce

Copyright © 2009 Bersin & Associates. All rights reserved.

Onboarding a Multi-Generational Workforce

Presented by: Madeline Laurano Bersin & Associates

September 16, 2009

Copyright © 2009 Bersin & Associates. All rights reserved. Page 2

About Us   Who We Are

•  Bersin & Associates is an industry research and advisory services company dedicated to helping organizations implement enterprise learning and talent management strategies for business performance improvement.

  Research Areas

•  Enterprise Learning •  Learning Technology •  Informal Learning •  Leadership Development •  Performance Management •  Career and Succession Management •  Workforce Planning •  Sourcing and Recruiting •  Talent Management Systems •  Talent Strategy

  Offerings

•  In-Depth Studies and Reports •  Research Memberships •  Advisory Consulting •  Benchmarking •  Workshops


Bersin & Associates Research Membership

 Access to the largest collection of research in learning and talent

 Network with global, best practice organizations

 Hundreds of case studies in all major industries

 Decision support models and tools  Benchmarking metrics  Annual IMPACT conference

http://www.bersin.com/membership


Onboarding a Multi-Generational Workforce Report   300+ Quantitative Survey

Respondents   7 Solution Provider Providers   10+ Best Practice Case Studies   Recommendations for

Purchasing an Onboarding System

  Key Trends and Market Analysis   Social Networking


Agenda

 Strategic Onboarding: A Definition  Onboarding a Multi-Generational Workforce  Key Findings  Onboarding Maturity Model  Technology Enablers   Impact of Social Networking  Cases-In-Point


Why Is Onboarding So Critical?

“Studies have shown that on average it costs about 1.5 times an employee’s annual salary to replace that employee when he/she leaves Rockwell Collins. For example, it would cost our company roughly $75,000 in recruiting costs, training expenses, and lost productivity to replace someone who made $50,000 a year. “

-Rockwell Collins Company Report, 2008


Strategic Onboarding At a Glance

Source: Bersin & Associates, 2009


Ownership…Where Does Onboarding Belong?

Figure 1

Source: “Talent Acquisition Systems,” Bersin & Associates, 2009.

Sourcing

Onboarding Screening & Assessing

Interviewing Hiring

Talent Acquisition


Where Does it Go Wrong?

 Lack of Ownership  Lack of Support from Senior Management  Viewed As A Checklist

 Poor Understanding of its Impact on Retention  Defining the Process


Workforce Demographics Impacts Onboarding

 Baby Boomers Are Not Retiring •  Tech Savvy, Involved, and Need Work

 Different Attitudes = Different Tools  One Size Does Not Fit All  Open Communication is Imperative  Requires Continuous Reevaluation


Today’s Talent Market Candidates Everywhere

6 Million Candidates

Looking for Work

51 Million college Grads and Millenials

43 Million Gen X Hoping to

“Take Over”

61 Million Boomers Senior Roles

Hope to Retire

11.5 Million Silent Generation Retired Need some work


Today’s Talent Market All Connected To Each Other

6 Million Candidates

Looking for Work

51 Million college Grads and Millenials

43 Million Gen X Hoping to

“Take Over”

61 Million Boomers Senior Roles

Hope to Retire

11.5 Million Silent Generation Retired Need some work


Who Are You Recruiting?



Baby Boomers Best Practices

 Focus on the Process Over Socialization  Clearly Defined Onboarding Roadmap  Frequent Feedback Mechanisms  Traditional Recruitment and Retention

Mechanisms (Benefits, Retirement Plan)  Forms Management  Show Respect  Extend Onboarding Beyond 6 Months


Generation X: Best Practices

 Mentor Program  30-60-90 Day Performance Reviews  Forms Management and Tasks Management  Planned Lunches On Day One (53% or

respondents)  Pre-Employment Gift


Generation Y Best Practices

 Internal Social Networking  Enable Contribution  Assignment on the First Day (17% of companies)  Interactive Media Tools  Socialization in the Company Culture  “New Hire Clubs”  “Buddy System” (47% of companies)- Starbucks

Coffee  Link Onboarding to Learning-RWD Technologies


Multi-Generational Onboarding Maturity Model


Key Findings

  The majority of organizations are customizing their strategic onboarding process by job roles but fail to consider the implications of a multigenerational workforce.

  Organizations with a multigenerational onboarding process are effectively leveraging social media.

  Best practice organizations employee a manager who is directly responsible for the onboarding process.

  Onboarding systems have plenty of opportunity for growth in today’s market.


Key Findings

 Despite a strong demand for employee engagement, the key drivers for onboarding are forms management and compliance.

 Team building initiatives are critical when onboarding younger generations.

  Industries with organizations automating the onboarding process are also the same industries that have had an onboarding program in place for over a year.


Do You Automate the Onboarding Process?


Onboarding Systems

Socialization

Forms Management

Tasks Management

Employer Branding

Compliance Engagement

Retention

New Hire

New Hire

Hiring Manager

Recruiter


Leading Onboarding Systems


Improved User Experience Features

Figure 35

Source: “Talent Acquisition Systems,” Bersin & Associates, 2009.

•  Job Carts •  Quick Links •  Embedded Analytics •  Job Agents •  Wizards •  “Drag and Drop” Configurability •  “Point and Click” •  Personalized Icons •  Google Map Integration •  “Save to Favorites” •  Adjust Text Size

•  RSS Feeds •  Video •  Mouseovers •  Pictures •  Dashboards •  “Send to a Friend” •  Collaboration •  Web 2.0 Features •  Logos and Corporate Branding •  Organizational Charts •  Side-by-Side Comparisons


Social Media

  Facebook •  Ernst & Young •  Verizon Wireless

  Twitter •  Sodexo

  Simulations/Games •  Wachovia

  LinkedIn •  Fidelity •  Boston Scientific

  Second Life •  IBM


Cases-In-Point

 Wyeth

 Athlete’s Performance

 T-Mobile

 Northrop Grumman

 McDonald’s UK


Social Networking: McDonald’s UK



Questions?

[email protected] (617) 367-1560 www.bersin.com

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Onboarding A Multigenerational Workforce