WORLD’S MOST INTERACTIVE REWARDS NETWORK

Numerous Brands. ONE Network

ONE Introduction

ONEIn- Store Customer Online Customer

Brand

• ONE is a customer engagement solution that provides a 24x7 connectivity between brands and consumers by

incentivizing phone and online interactions!

• ONE runs brand’s customer loyalty program and provides detailed real-time analytics on its top customers, their

feedback and their spending patterns!

• ONE provides a platform to promote special offers & deals directly to consumers through image & video notifications and

leverages social media for targeted marketing!

Fashionista – ONE Alliance: Vision

Improve customer experience

Build strong relationship with consumers and improve customer retention

Create active presence & increase customer engagement on social media

Upsurge transactions and new customer acquisition

ONE Engagement: Multi-Pronged Objectives & Goals

Marketing

Operations

Sales

Branding

Strategy

Launch Fashionista customer loyalty program with flexible, customized rewards

Incentivize customers for interacting on social media

Stay connected with consumers 24x7

Targeted marketing powered by customer analytics

Collect multi-parameter customer feedback with every interaction

Act pro-actively on undesirable reviews through real-time feedback access

Service level feedback ensure assessment of staff.

Flash deals and offers directly to consumers

Direct-to-consumer advertising for promoting latest collection and updates

Reach past regular but currently dormant customers directly

Create active social media presence through incentivized transactional and

non-transactional customer behavior

Reward top customers with cross-branded offers

Identify and leverage customer preferences

Access real-time analytics on top customers, individual & aggregated feedback and

consumer spending patterns

Leverage product level analytics, tracking top selling products & customer preferences

Analyze impact of deals and marketing campaigns and re-strategize

How can Fashionista start interacting with customers?

In- Store Shopping

Online Shopping

• ONE integrates seamlessly with your existing system & kick-starts your customer loyalty program within minutes!

• Every time your customers shop, their points get triggered through their Mobile Number!

• Your customers can access their points real-time through Android and iOS Mobile Apps!

• Customers can share their visit on Facebook, thus creating branding visibility in front of their connections!

• Customers are prompted for Feedback on their mobile after every interaction!

Fashionista’s Own, Customized Loyalty Program

Fashionista can create customer segmentations, define its own customer leagues, set

your own milestones, and of course, decide what rewards Fashionista wants to give to its

customers!

Customers can start accumulating points & redeem it next time they are using Fashionista – either in

the form of discounts or free stuff!

Customers can be divided in 4 leagues based on the total cumulative spending they have done with Fashionista. E.g. a customer who has a lifetime spend of ₹ 20,000 and above can qualify as “Elite” vs a customer with a lifetime spend of above ₹ 5,000 but less than ₹ 10,000 can qualify as “Gold” customer. This loyalty structure indicates a customer will “earn” a cashback at a certain rate on her spend based on the league she belongs to. E.g. if a “Silver” customer spends ₹ 1000, she will earn a cashback of ₹ 50 (5% of 1000) but if an “Elite” customer spends ₹ 1000, she will earn a cashback of ₹ 200. This cashback can be redeemed the next time she books a Fashionista. The amount spent by a customer is equivalent to the “Points” she has acquired, whereas the discount she is eligible for is referred as “CashBack”. So, a customer who has spent ₹ 4,000 will have 4,000 points and a CashBack of ₹ 200, which she can redeem as a discount of ₹ 200 on her next visit.

Key Initiatives: Portal & App Integrated Loyalty

• Customer’s loyalty program kick starts the moment he enters “Mobile Number” during the purchase

• Fashionista portal/app will be seamlessly integrated to ensure customers get loyalty points with every transaction

• Any loyalty redemption will be real-time validated and facilitated to ensure customer delight

• All interactions will be integrated with social media updates and feedback prompts as well

Key Initiatives: Real-time Accessible Feedback &

Integrated Social Media

• Fashionista customers will be able to rate their experience with every interaction

Personalized rating parameters including recommendation box

Real-time access to customer feedback

• With every interaction, customers will be able to share on Facebook, thus creating branding visibility in front of their connections

• Every existing customer essentially becomes Fashionista brand ambassador and influences potential customers

Key Initiatives: Cross-Branded Offers & D2C Multimedia Reach

• Top customers will be delighted with special cross-branded offers

• ONE will not only facilitate Fashionista partnered offers but will also provide ONE sponsored offers (wherever available) at nearby premium cafes, salons, restaurants, multiplexes, retail stores, play arenas, etc.

• Surprise consumers with analytics powered flash deals by targeting consumer and region specific offers

• Send Fashionista ad or video directly to customer’s phone and influence her buying decision

Currently my brand is

unable to reach

consumers who purchase

my products from MBOs

ONE bridges the gap, now

I can win over and reach

these consumers easily.

This in turn helps my brand

to get these customers to

my EBOs and online portal

How can ONE help me reach MBO customers?

Key Initiatives: Interactive Analytics Dashboard

4

5

4

4

1

Overall Ratings

Value for Money

Collection

Service

Variety

Top Customers of the Month

# Name Total Trans Value # of Visits

1 Pooja Sharma Rs. 87,587 16

2 Ritu Oberoi Rs. 72,600 15

3 Shweta Kapoor Rs. 69,410 15

4 Amit Shah Rs. 61,930 14

5 Nina Soares Rs. 58,440 14

6 Ritesh Shah Rs. 51,930 14

7 Akash Roy Rs. 42,440 14

Through an interactive & easy to use Dashboard, you can track all the transactions and customer interactions real-time!

ONE Dashboard tells you who your most valuable and frequent customers are, when they spend and what they spend on!

ONE Dashboard also identifies past regular customers who have not visited Fashionista in last few months!

Dressberry29%

Alba24%

Athen19%

Liba14%

Bebe10%

Others5%

Top Selling Brands of Month

Top Selling Products of the Month

# Product Name Prod Code Value Units

1 Alba Black Dress FQ448J Rs. 587,587 172

2 Liba Beige Bag FW898E Rs. 572,600 158

3 Bebe Pink Shirt FQ998J Rs. 569,410 135

4 Athen Denin Jeans FM128P Rs. 461,930 119

5 Dressberry White T Shirt FA120M Rs. 458,440 117

Can I see my customer preferences and

product level analytics?

ONE Dashboard lets you track your top selling products and discover customer preferences! So you always know what your top

customers like!

Can I assess how my marketing campaigns are

influencing sales?

"Deal" hours

"Regular" hours

% of New Customers in “Regular” Hours: 18%% of New Customers in “Deal” Hours: 58%

₹7.8L

₹2.3L

ONE not only enables you to run various marketing campaigns and deals & offers, but also allows you to see its

impact on sales and customer traction!

WORLD’S MOST INTERACTIVE REWARDS NETWORKONE is a wholly owned product of First Quadrant Solutions Private Limited.

This material can not be reproduced in whole or in part without express written consent of

First Quadrant Solutions Private Limited

Phone: +91 22 2821 4850

+91 9930 532 237

+91 9920 429 113

+91 9769 398 943

Email: Info@OneRewardz.com

Web: www.OneRewardz.com