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Présentation d'Arnaud Ferreri, CEO de Onefeat lors de la conférence First Rezonance "SoLoMo : Placer sa stratégie médias sociaux sur la carte".Onefeat, ce n’est ni une application mobile, ni un réseau social : c’est un jeu. Un jeu social qui repose sur des défis de la vraie vie, illustrés par des photos prises avec votre mobile. Arnaud Ferreri témoigne de la genèse de ce projet, de l'expansion de la communauté de joueurs et des possibilités d'interaction offertes par onefeat pour les marques.
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What changed ?
People have become brands most powerful voice
90% of people trust their peers on brand recommendations, but only 14% trust ads.
..especially Millenials
..especially Millenials
They embody strong values and lifestyles
Create and share the most popular content
Hypersocial online
At the top of influence pyramid
Status They are egocentric, give them a chance to shine
How to turn them into advocates for your brand?
Meaningful experiences They have low attention, bring something that will blow their mind
Empower the values of your brands through real life missions
Performance Tenderness
Have a healthy breakfast
Health
Reward your best fans Identify your biggest fans, rewarding them with status and prizes will turn them into the best advocates for your brand
Build affinity with your community Real fun or inspiring actions everybody can experience that makes us happier and humanize the brand message
Content that goes viral People love pictures! These are the most liked and commented content on social media. Create new content to interact on your FB page and if a pic is great, it can easily go viral
Super easy participation Contrary to Foursquare, people don’t need to go somewhere to participate, it direclty plugs into their daily lives, reduces big friction to play, create more and diverse content
Analysis What kind of results can we expect? What do competitors do ?
It’s not about getting fans, it’s about engagement
Acquisition Media campaigns to recruit fans
Animation Editorial strategy to animate community and generate engagement from fans
Activation Applications, Contests, that go beyond simple Editorial animation
1 2 3 4
Where Onefeat stands
Define mission and prizes
Campaign Launch
People upload pictures & invite friends for votes
Run a marathon?
How stylish can you be While doing sport?
iFrame creation
How it works
iFrame integration on Facebook
Countdown
Ranking
Missions
Scoreboard
iPhone -Dedicated editorial space
For 1 week