ONLINE AUDIENCE RESEARCHGianluca Misso, Olivia Dexter & Jake Bird

• When conducting our online audience research we used Facebook to reach out to the audience. We posted a status on each of our walls which would be seen by many of the people that we are friends with. The range of people that saw our post aged from 16-25 which is a perfect balance as they fit into our target audience.

ONLINE AUDIENCE RESEARCH USING WEB 2.0

• The use of Web 2.0 allowed for us to reach a wider audience however it is the appropriate audience. We posted our questionnaire on Facebook and other means of Web 2.0 like Twitter and instant messaging services to get quick feedback.

QUESTIONS…

• From the feedback we got online we have concluded that our target audience are interested in unsigned bands/artists. They are also more interested in seeing musical footage rather than personal, backstage footage. Furthermore the majority have said that they would prefer narration to be as text rather than voice over. They prefer more masculine colours for the colour scheme of the poster, this suggests that males are more interested. They also liked images rather than iconography for the poster and they also preferred article discussions to be focussed around pictures rather than text. Finally they preferred that the article be mostly a review rather than an extension of the documentary.

CONCLUSION..