Online Collaboration for Business: Frameworks for Success

Online Collaboration for Business: Frameworks for

Success

Kate Carruthers Sydney - Dec 2007

Online Social Networking & Business Collaboration World 2007

This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/2.5/au/

This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Australia License. Kate Carruthers, Online Social Networking & Business Collaboration World 20

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Why is Collaboration Important?

• Why?– Organisations seek to achieve their

strategic intent

• How? – By harnessing the power of a wide

spectrum of competencies across the company

Effective collaboration enables diverse people to work collectively to achieve organisational objectives


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Why is Collaboration Important?

1. Building Organisational Competency

2. Getting Things Done


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Framework

Strategic Intent : what are we trying to accomplish?

Organizational Capabilities we require

Competence Consequence Governance Work- Process/ Capacity for

Change

What are the Competencies we require to accomplish our Strategy?

What are the standards and consequences requires to accomplish our strategy?

What is the Organisation we need to accomplish our strategy?

How able are we to manage the work processes and change in order to accomplish our Strategy?


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Source: http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html


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Phillip Keller, Tag history and Gartner's hype cycles


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Source: Dion Hinchcliffe, A checkpoint on Web 2.0 in the enterprise, Part 2


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Generation Gap?

• Facebook• MySpace• YouTube• SMS > IM > Twitter• Connected

• Phone• Email• Paper• Meeting• Asynchronous


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Generations


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Different Needs

Source: Mark McCrindle, http://www.mccrindle.com.au/wp_pdf/BridgingTheGap_Employers.pdf


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Collaboration

• Culture• Leadership• Rules of engagement• Structure• Opportunity• Technology


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Values

• RESPECT: We treat others as we would like to be treated ourselves. We do not tolerate abusive or disrespectful treatment. Ruthlessness, callousness, and arrogance don't belong here.

• INTEGRITY: We work with customers and prospects openly, honestly and sincerely. When we say we will do something, we will do it; when we say we cannot or will not do something, we won't do it.

• COMMUNICATION: We have an obligation to communicate. Here, we take the time to talk with one another...and to listen. We believe that information is meant to move and that information moves people.

• EXCELLENCE: We are satisfied with nothing less than the very best in everything we do. We will continue to raise the bar for everyone. The great fun here will be for all of us to discover just how good we can really be.

Source: Enron’s 1998 Annual Report, “Our Values”


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Online Collaboration Tools


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Online Collaboration Tools


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References

• Champy, James L. ed., Nohria, N. Fast Forward: The Best Ideas on Business Change, 1996, Harvard• Hinchcliffe, D. 2007, A checkpoint on Web 2.0 in the enterprise, Part 2,

http://blogs.zdnet.com/Hinchcliffe/?p=135 • Keller, P. Tag history and Gartner's hype cycles,

http://www.pui.ch/phred/archives/2007/05/tag-history-and-gartners-hype-cycles.html• Kotter, J. & Cohen, D. The Heart of Change: Real-Life Stories of How People Change Their

Organizations, 2002, Harvard• Levine, R., Locke, C. , Searls, D. The Cluetrain Manifesto: The End of Business As Usual, 2000,

Perseus Group • McCrindle, M. Bridging the Gap for Employers,

http://www.mccrindle.com.au/wp_pdf/BridgingTheGap_Employers.pdf• Merholz, P. Web 2.0 - It's not about the technology, 2005,

http://www.peterme.com/archives/000560.html• O’Reilly, T. What Is Web 2.0 - Design Patterns and Business Models for the Next Generation of

Software, http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html• Enron Annual Report 1998,

A copy of this presentation can be found at http://www.katecarruthers.com/writings.html