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Service Measures
On-Brand ServiceOn-Brand Marketing
Financial Measures
Balanced Scorecard–Reinforce the Brand
Live the Brand!
©2005 EverythingCU.com and Denise Wymore
COMMUNITYENGAGEMENT
2012
Morriss Partee
WHAT WOULD ED DO?
How can social media support or amplify (or even drive) your current marketing
campaigns?
WHAT WOULD ED DO?
WHAT WILL YOU DO?