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Your Web Site Is a Party Wai to Happen Lee LeFever Principal, Common Craft

Online Community As Party

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The 12 success factors that are shared by online communities and parties.

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Page 1: Online Community As Party

Your Web Site Is a Party Waiting to Happen

Lee LeFeverPrincipal, Common Craft

Page 2: Online Community As Party

CommunityOpportunity

Page 3: Online Community As Party

Changing Perceptions

Improved Tools

New Opportunities

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Communities and Parties Are Similar

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Your Party Needs A Reason To Be

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Purpose is Absolutely Necessary

Serve a Need, Address a Problem

Set Goals and Share Progress

Identify What’s Related

Page 10: Online Community As Party

Your Party Needs Planning

Page 11: Online Community As Party

Planning: Preparation for Scale

Simple and Flexible

Personas: Specific Types of People

Prepare for Evolution

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Your Party Needs a Place

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No One Wants a Ghost Town

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Match Environment to Community

Cozy is Good - Start Small and Build to Needs

Match Purpose to Environment

Keep it Clean – No Broken Windows

Page 15: Online Community As Party

Your Party Needs a Host

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Have a Host or Community Manager

Accountability and Direction

“Middleman” Between Community and Business

Works with Designers and Developers

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Your Party Needs Rules

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Your Community Needs Guidelines

Terms of Service – Needed, But Different

Helps with Enforcement

Provides Common Foundation

Must Be Clear (fun helps too!)

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Your Party Needs A Bouncer

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Beware the Trolls - They Are Toxic

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Bounce Trolls and Spammers with Care

Best Policy For Trolls: Ignore Them

Direct Contact Can Help Resolution

Enable Your Community to Help

Consider a Forum For Selling or Flaming

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Your Party Needs An Invitation

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Members Invite Members

Let Them Take Community With Them

Be Explicit About Inviting Friends

Consider APIs for New Directions

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Your Party Needs Introductions

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Member Profiles are Key

Learn from Social Networking

Member Matching (tags?)

Enable Customization

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Your Party Needs Time To Develop

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Communities Take Time

Focus on Who IS There

Make Decisions Based on Feedback

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Your Party Needs An Event

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Bring People Together For a Bit

Think Offline Too

Invite a Special Guest

Contests, Giveaways

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Your Party Needs People To Pitch-In

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Mobilize Your Community

Share Your Needs, Problems, Thoughts

Make Helping Easy and Fun

They Want to Help!

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Your Party Needs Multiple Ways to Participate

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Move Beyond Discussion

Offer a “Gateway Drug”

Blog? Wiki?

Ratings, Votes, Survey, Poll

Social Networking – Friends and Groups

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Your Party Needs Variety

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People are Different – Express It

Give Charter Members Special Badges

Give New Members a Special Place

Match up New and Old

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Most Important Ingredient: You

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Toby M : http://www.flickr.com/photos/48089670@N00/344310907/

Zach Klein: http://www.flickr.com/photos/zachklein/37391709/

SPR Bert: http://www.flickr.com/photos/superbert/111793054/

Tracy Hunter: http://www.flickr.com/photos/tracyhunter/140042679/

VanessaPR: http://www.flickr.com/photos/lilcrabbygal/347532016/

Cozy: http://www.flickr.com/photos/cozy/318236097/

Basheem: http://www.flickr.com/photos/bastian/235701826/

Powerbooktrance: http://www.flickr.com/photos/powerbooktrance/235607744/

Russelljsmith: http://www.flickr.com/photos/russelljsmith/9486459/

Glasgows: http://www.flickr.com/photos/glasgows/342067353/

Psychedelys: http://www.flickr.com/photos/psychedelys/129472964/

Dervish: http://www.flickr.com/photos/dirvish/6937128/

Glynnis: http://www.flickr.com/photos/glynnis/135603867/

Mdumloa98: http://www.flickr.com/photos/mdumlao98/121045851/

Caitlinburke: http://www.flickr.com/photos/caitlinburke/101973007/

Franky Baby: http://www.flickr.com/photos/frankybaby/391024654/

Molly Cakes: http://www.flickr.com/photos/mollycakes/222385914/

Thanks!

Page 51: Online Community As Party

Thanks!

Lee LeFeverPrincipal, Common Craftwww.commoncraft.com

[email protected] on skype, etc.