Contents

● Introduction to online marketing.● Why online marketing?● Defining online marketing.● Inclusions of Online marketing.● How does online marketing work?● Planning and success of online marketing.● Measuring success in online marketing.●Quiries??

Marketing generally defines maximizing relationships. Online marketing gets together with designing plan, implementing the plan and then executing the plan..Thus, the online marketing can be also defined as the combination of the three web components-

ART SCIENCE STRATEGY

making proper plans.

implementing the plan , like creating a web page etc.,

executing the plan accomplished.

Introduction to online marketing…..

The buzz word in the present scenario is “online marketing”…Everyone is stuck to the world wide webs, that it has become difficult for them to step out into the world even for few minutes..Their dependency on world wide webs has drastically increased..So, to market the goods or products, we need to approach them through the gateways of world wide web..Thus, marketing the products online has now become a must.. But then, the customer can not spare too much time searching for the products and their details..Thus, instant information is to be provided to the customer..Most of the crowd are found hankering on social media websites like Facebook ,Twitter,Linkedin,Pinterest etc; and thus it has become mandatory for the marketers to market their products online…

Why online marketing??????

What does online marketing include????

1. Awareness.

2. Connection.

3. Communication.

4. Service.5. Sales.

How does online marketing work????

For every aspect of online marketing, there are two main things that adds on to the sales , excluding the previously mentioned five factors.1. Customers: > when you provide best service,

customers stay with you. > they help in getting more

customers or deals to you. > always build a trust at the outset

into the customer is must.2. Marketers: > have a proper strategy. > hit the targets. > provide best services. > socialize with customers.

Planning and success of online marketing…..

Planning is the basic step of online marketing . Pre-planning helps the designer to chalk out the key factors that actually attract the customers. Knowing the right approach in marketing deduces most of the job..If the designer goes wrong with the planning strategy, then the rest of the process may go wrong . Thus, a proper strategy is required.. “Strategy first…..Execution next……”

Measuring success in online marketing……..

Online marketing has a specific purpose..Purpose of marketing the products and goods online..For this, the designer follows three on going steps:

1. Create-design strategy to execute the task2. Execute-practical implementation of the

strategy3. Monitor- the sales/income/profit/loss etc.,

Qualitative matrix

Branding

Credibility building mechanism

Supporting future business goals.

Generating PR interests.

Queries?????

Presented by

Kazhiyur Aishwariya Varadan(VMTW)