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What’s
the
deal?
Online Marketing Made Easy
Internet:• 73% of Americans use the Internet, and 42% have
broadband connections at home
• 80% of users ages 33 to 44 buy online;
71% of users 18 to 32 do
• 67% of users ages 33 to 44 bank online;
57% of users 18 to 32 do
Source: Pew Internet & American Life Project,
Generations Online 2009
YOU need to be
where your
consumers are
You gotta have a plan:
• Brand enthusiasm
• Sales
• Customer service
What’s in your
online marketing
toolbox?
Banner ads
Social marketing
Lots of choices:
• Online
communities
• Blogs
Facebook:
• More than 200 million
active users
• More than 100 million
users log on daily
• More than two-thirds of
Facebook users are
outside of college
• The fastest-growing
demographic is 35 and
olderSource: Facebook.com 2009
Social media is great for:
• Listening
• Broadcasting
• Engaging: Relationships with prospects and
customers
Marketing
• Inexpensive
• Special offers,
coupons, etc.
• Opt in/opt out
• Don’t abuse the
trust: No spam
SEM/SEO
• Pay to appear high in paid listings – Pay Per
Click ads
• Optimize your site content – keywords, tags,
text-based navigation
• SEO is a long-term strategy
Speaking of search:
• Google, Yahoo, MSN, etc.
• Local search
Are You Missing an Opportunity to Get Noticed?
A great website or product doesn’t
mean people will visit!
Local search helps the right people find you – and communicate with you.
15
S
kcrg.com
Iowa.com/iGuide
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Search by Keyword or Browse by Category
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Basic
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BasicMini web
page
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Free Upgrade
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FreeUpgrade
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Free Entertainment
Features
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1. Check your business listing to ensure it’s on the iGuide Site
2. Verify the basic business information is correct
3. When you Expand your listing be as descriptive as possible
Recommendations to create an optimized
iGuide Listing
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$79 monthly investment or $799 annually
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